Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Channel: Grocery - Natural

Amazon’s Missteps with Whole Foods Market Again?

  While the acquisition of Whole Foods by Amazon in 2017 brought potential benefits, there have also been criticisms of Amazon’s approach, including our own Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. Here are 8 points often mentioned: 1.       Branding: Buying Whole Food aka ‘Whole Paycheck’ Amazon missed an opportunity to reposition […]
3 min read
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  1. Channel: Ecommerce & Digital

Using In-Depth Retail Media Analytics To Refine DSP Performance DSI

“A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […]
9 min read
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  1. Retailer Media

Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at […]
< 1 min read
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  1. Operations & Supply Chain

When In Doubt, Launch A Marketplace

CNBC reports that Nordstrom is compensating for muted projections for the coming year in part by launching “an online marketplace on Nordstrom’s website to expand its merchandise assortment with inventory that’s owned and sold by third-party vendors. Marketplaces tend to be more profitable for retailers, since the company does not take on the risk of […]
2 min read
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  1. Technology & Innovation

Nick Beighton heads to RTS 2024: check out RTIH’s biggest retail technology articles on LinkedIn this week

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we close on 15,000 followers, these are the articles that are currently on their radars, including Klarna, Boots, Matalan, InPost UK, Aldi, Jisp, EE, Co-op, TalkShopLIve, Superdrug, and Gophr. Amazon Just Walk Out […]
7 min read
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  1. Channel: Delivery

Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Canseco’s Market, Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support their ecommerce sites. The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores. “We’ve come a long way […]
2 min read
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  1. Data & Insights

dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights

By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
3 min read
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  1. Retailer Media

Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow

Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers have specific, evolving expectations about what working with you will […]
3 min read
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  1. Data & Insights

Nectar360 hails a retail sector first as company launches Sainsbury’s Branded Shops offering

Nectar360 has announced the launch of Branded Shops, pitched as a first of its kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed with CitrusAd, this gives clients the ability to build custom pages on sainsburys.co.uk to help customers shop their favourite brands, with the aim of increasing brand engagement and encouraging […]
2 min read
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  1. Data & Insights

How To Maintain Dominance on the Amazon Retail Media Network With Advanced Data Analytics DSI

“If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […]
8 min read
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  1. Partnerships & Alt Profit

CVS Media Exchange (CMX) partners with Pinterest

WOONSOCKET, R.I. — CVS Media Exchange (CMX), a data-led, technology-driven media network that enables partners to reach and better serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on data clean rooms to bring greater transparency to partners (CPG brand suppliers). Provided by LiveRamp, this clean room solution allows CMX partners to track attributed Pinterest […]
2 min read
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  1. Channel: Convenience

Wawa’s New Revenue Stream via New Retail Media Network

  So, Wawa recently launched the Goose Media Network, a retail media network (RMN) designed to enhance offerings for its dedicated consumer base. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this moved with edify Wawa’s relationship with consumers and brands driving Top-line sales and Bottom-line profits. Through this network, Wawa’s customers can engage with partner […]
3 min read
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  1. Media & Marketing

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by […]
2 min read
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  1. Data & Insights

Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds […]
3 min read
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  1. Channel: Convenience

Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient, Epsilon and CitrusAd to create the new offering. “Goose Media Network […]
< 1 min read
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  1. Shopper & Customer

Study:  Defining Omnichannel Shoppers

84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
< 1 min read
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  1. Owned Brands (Private Label)

PLMA taps Albertsons’ Brandon Brown as keynote speaker

NEW YORK  — Brandon Brown, senior vice president of Own Brands at Albertsons Companies, has been announced as the keynote speaker at the PLMA 2024 Annual Meeting & Leadership Conference, which is being held March 20-22 in San Antonio. The event at the Hyatt Regency San Antonio Riverwalk will focus on trends and issues and […]
2 min read
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  1. Channel: Mass

Walmart to Buy TV Maker Vizio for $2.3B

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business, reports CNBC. Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. The big-box retailer announced the acquisition as it reported its fourth-quarter earnings. Walmart and its Sam’s Club warehouse […]
< 1 min read
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  1. Agencies & Vendors

4 Product Submissions, 4 Buyer Meetings, 4 Deals: How GearHaul Did it with RangeMe

One of the benefits of being a RangeMe Starter or Premium subscriber brand is the opportunity to submit products to buyers who have immediate, limited-time opportunities that take place throughout the year. During these campaigns, retailers, distributors and foodservice operators invite brands that meet specific criteria to submit their products to be considered for placement […]
8 min read
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  1. Channel: Delivery

Instacart Lays Off 250 in Move to Streamline and Focus on Growing Retail Media Business

Instacart has laid off 250 employees in a move to “reshape” the newly public company, as it looks to “focus on our most promising initiatives and execute more efficiently to a flatter organization,” said CEO Fidji Simo on a call detailing the grocery tech company’s Q4 and full year 2023 results. Simo also shared that […]
3 min read
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  1. Retailer Media
  2. Channel: Mass
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  10. Trends & External Forces

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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  1. Channel: Ecommerce & Digital
  2. Channel: Grocery - Natural
  3. Department: Nonfood
  4. Corporate Finance
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  8. International
  9. Technology & Innovation
  10. Stores & Formats

Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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  3. Department: Food
  4. Department: HBC
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  6. ESG
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  9. Associates & Employees
  10. Stores & Formats

Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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