Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Data & Insights

Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds […]
3 min read
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  1. Channel: Convenience

Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient, Epsilon and CitrusAd to create the new offering. “Goose Media Network […]
< 1 min read
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  1. Shopper & Customer

Study:  Defining Omnichannel Shoppers

84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
< 1 min read
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  1. Owned Brands (Private Label)

PLMA taps Albertsons’ Brandon Brown as keynote speaker

NEW YORK  — Brandon Brown, senior vice president of Own Brands at Albertsons Companies, has been announced as the keynote speaker at the PLMA 2024 Annual Meeting & Leadership Conference, which is being held March 20-22 in San Antonio. The event at the Hyatt Regency San Antonio Riverwalk will focus on trends and issues and […]
2 min read
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  1. Channel: Mass

Walmart to Buy TV Maker Vizio for $2.3B

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business, reports CNBC. Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. The big-box retailer announced the acquisition as it reported its fourth-quarter earnings. Walmart and its Sam’s Club warehouse […]
< 1 min read
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  1. Agencies & Vendors

4 Product Submissions, 4 Buyer Meetings, 4 Deals: How GearHaul Did it with RangeMe

One of the benefits of being a RangeMe Starter or Premium subscriber brand is the opportunity to submit products to buyers who have immediate, limited-time opportunities that take place throughout the year. During these campaigns, retailers, distributors and foodservice operators invite brands that meet specific criteria to submit their products to be considered for placement […]
8 min read
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  1. Channel: Delivery

Instacart Lays Off 250 in Move to Streamline and Focus on Growing Retail Media Business

Instacart has laid off 250 employees in a move to “reshape” the newly public company, as it looks to “focus on our most promising initiatives and execute more efficiently to a flatter organization,” said CEO Fidji Simo on a call detailing the grocery tech company’s Q4 and full year 2023 results. Simo also shared that […]
3 min read
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  1. Trends & External Forces

Walmart Looks To Buy TV Maker To Bolster Ad Business

The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
2 min read
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  1. Partnerships & Alt Profit

Nectar360 and The Trade Desk partnership set to ‘open up new horizons for retail media’

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos retail media services, has announced a partnership with advertising technology specialist The Trade Desk. This will enable advertisers to target campaigns to Nectar audiences, optimise and report on the performance of ad campaigns through a combination […]
2 min read
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  1. Trends & External Forces

FaceTime with the Content Guy:  Once More, With Feeling

The proliferation of retail media networks, with their emphasis on creating new revenue streams for retailers via advertising, kind of reminds me of how retailers use slotting allowances as new revenue streams.  The question is, does it corrupt the system in ways that are bad for shoppers?  And, I’d suggest, ultimately bad for the retailer. […]
< 1 min read
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  1. Retailer Media

Maximize Profitability With Holistic KPIs for Ecommerce Managers DSI

“This whole concept of ‘do your job and stay in your lane’ doesn’t exist anymore … all of these walls that existed are being broken down.” – Samir Bhavnani, VP of Sales, CommerceIQ The ecommerce boom of the pandemic has wound down, and growth is no longer guaranteed. In this slower environment, brands need to […]
8 min read
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  1. Retailer Media

From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media

It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the […]
3 min read
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  1. Technology & Innovation

Unleashing the promise of retail technology – disparity emerges between large and small retailers

Navigating the dynamic retail tech landscape, from AI to robotics, offers promise and challenges. Retailers chase efficiency, personalised experiences, and profitability but grapple with implementation challenges. A disparity is emerging between larger retailers with resources to invest and smaller players, posing a formidable competitive gap. That’s the view of Toby Pickard, Retail Futures Senior Partner […]
3 min read
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  1. Shopper & Customer

2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry

Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of […]
2 min read
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  1. Retail Ecosystem

Retail Media Trends Survey with P2PI’s Cyndi Loza

The CPG Guys welcome Cyndi Loza, Managing Editor – Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/ Here’s what we […]
2 min read
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  1. Technology & Innovation

NRF 2024: How Retail Tech Innovates Around the Customer Experience

Year in and year out, retailers are always working to give shoppers a richer, more rewarding experience. This never-ending journey requires retailers to carefully balance customer demands against their own budgets and margins. Increasingly, retail businesses look to the latest technology for solutions to their biggest problems.  At the National Retail Federation’s Big Show 2024, […]
5 min read
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  1. Data & Insights

Circana launches Liquid Data Engage

CHICAGO — Circana announced the global launch of Liquid Data Engage. With Liquid Data Engage, Circana addresses the unique challenges faced by retailers, simplifying the complexity of managing market performance, category management, loyalty, supply chain, and retail media data assets in one simple-to-use solution. By seamlessly integrating these data assets, Circana’s technology-powered analytics can quickly […]
2 min read
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  1. Shopper & Customer

Addressability is the Antidote to Ad Fatigue

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for […]
4 min read
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  1. Partnerships & Alt Profit

How CVS Media Exchange Creates Connected Experiences for Customers and Brands

While at NRF 2024: Retail’s Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Parbinder Dhariwal, vice president and general manager at CVS Media Exchange, CVS Health’s retail media network. Dhariwal provides an overview of the retail media arm of the CVS business, including the benefits it brings to both third-party brands and […]
< 1 min read
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  1. Data & Insights

Trends That Are Shaping the Future of Ecommerce

“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
9 min read
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  1. Channel: Grocery

Albertsons Media Collective’s ‘Co-Op Garden’ Innovation Approach

While at NRF 2024: Retail’s Big Show in New York City last month, Editor-in-Chief Joe Keenan spoke with Evan Hovorka, vice president of product and innovation at Albertsons Media Collective, the next-generation retail media arm for Albertsons Companies, Inc. Hovorka provides an overview of the retail media network and his role, the business’ approach to […]
< 1 min read
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Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  2. Channel: Grocery
  3. Media & Marketing

Kroger considers Disney+ perk for grocery delivery members

​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
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  8. Associates & Employees
  9. Stores & Formats

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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