1. Trends & External Forces

FaceTime with the Content Guy:  Once More, With Feeling

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The proliferation of retail media networks, with their emphasis on creating new revenue streams for retailers via advertising, kind of reminds me of how retailers use slotting allowances as new revenue streams.  The question is, does it corrupt the system in ways that are bad for shoppers?  And, I’d suggest, ultimately bad for the retailer.

The post FaceTime with the Content Guy:  Once More, With Feeling appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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