CPG: Beverage Absolut Vodka & Sprite now available in the UK The Coca-Cola Company and Pernod Ricard have announced Absolut Vodka & Sprite is now available to purchase in the UK. Bringing together two brands, the new pre-mixed alcohol ready-to-drink cocktail is made with premium vodka, Absolut, and lemon-lime sparkling soft drink, Sprite. James Davies, senior… This story continues at Absolut Vodka & Sprite now available […] Talking Retail February 1, 2024February 1, 2024 < 1 min read Dept. Adult BevCoca ColaInternational - UKDept. BeveragePredictions and ForecastsCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
Corporate Strategy Fanatics Commerce Brings in 3 New Execs to Support Global Growth Goals Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth. In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […] Retail TouchPoints January 31, 2024January 31, 2024 2 min read ExecutivesOperations & Supply ChainMarketing: Social MediaCustomer ExperienceInternationalUnileverDept. ApparelJohnson & JohnsonPepsiCoPredictions and ForecastsShoppersStrategySustainabilityTechnology & InnovationCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola to give away 25,000 pizza vouchers Coca-Cola on-pack promotion is giving shoppers the chance to win 25,000 Domino’s pizza vouchers and four exclusive city escapes to Naples. Coca-Cola is giving shoppers the chance to win a £20 pizza voucher from a pool of 25,000 Domino’s pizza vouchers and run in a… This story continues at Coca-Cola to give away 25,000 pizza […] Talking Retail January 30, 2024January 30, 2024 < 1 min read Coca ColaShoppersPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Associates & Employees Worth Reading: Prison Labor, Supply Chains, & The US Food Industry The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […] MorningNewsBeat January 30, 2024January 30, 2024 2 min read AssociatesDept. GroceryDept. FreshDept. PerimeterWhole FoodsEconomyLegal & CriminalCoca ColaGeneral MillsPredictions and ForecastsRegional GroceryTargetKrogerAldi 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Coca-Cola Solid Brand, Solid Partnerships, Drive Branded Continuity If you ever wondered why, you might pay just a little bit more for a global legacy branded product, stop wondering. You don’t become a global brand without first producing a quality consumer approved, accepted, and apricated product. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® they become a global […] Grocerant Guru January 23, 2024January 23, 2024 3 min read PartnershipsAssociatesCoca ColaData & InsightsConsumersRestaurantsShoppersPredictions and ForecastsCustomer ExperienceMarketing: Loyalty & SubscriptionPepsiCoThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing The expert guide to climbing the Brand Management career ladder In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence, […] Beloved Brands January 16, 2024January 16, 2024 < 1 min read Marketing: BrandJohnson & JohnsonGeneral MillsExecutivesCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Monster teams with X Games Coca-Cola Europacific Partners (CCEP) has launched a brand-new X Games experience promotion for its Monster Energy brand, to help retailers tap into Monster fans’ love of extreme sports. The X Games has grown to be one of the world’s biggest extreme sports competitions, with both… This story continues at Monster teams with X Games Or […] Talking Retail January 10, 2024January 10, 2024 < 1 min read Dept. Toys & GamesDept. NonfoodSustainabilityPredictions and ForecastsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
Agencies & Vendors How Sarilla Turns Cold Leads Into Warm Leads with RangeMe “RangeMe is not necessarily the place where you are going to close a deal, though it has happened for us. What it does is move a cold lead into a warm lead and starts to build that buyer relationship.” With this statement, Sara Delaney, Founder & CEO of beverage brand Sarilla, concisely summarized how best-in-class […] RangeMe January 8, 2024January 8, 2024 7 min read VendorsDept. BeverageDept. Adult BevData & InsightsDept. OTCDept. GroceryMerchandisingDept. Natural / OrganicHealth & WellnessPartnershipsMarketing: Social MediaExecutivesDept. NonfoodCoca ColaStrategyMarketing: UGCShoppersDept. FreshRestaurantsTargetCOVID19Brick and MortarESG and CSRInclusivityMarketing: In StoreOwned Brands (Private Label)PhilanthropyPredictions and Forecasts7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked
CPG: Beverage Worth Watching: Coke Takes A Holistic Approach To Advertising Variety has a story about how a new Coca-Cola advertising campaign “emphasizes its broad portfolio of drinks, not just a single product such as Fanta, Diet Coke or Dasani as has been the company’s typical marketing strategy over the years. The TV commercial, which will appear in both 30- and 90-second versions, is believed to […] MorningNewsBeat January 3, 2024January 3, 2024 < 1 min read Coca ColaDept. BeverageMarketing: Social MediaConsumersStrategyPredictions and ForecastsMarketing: BroadcastFlagship StoresExecutives 0 Saving Bookmark this article Bookmarked
CPG: Beverage Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. MarketingDive January 2, 2024January 2, 2024 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
Channel: Delivery Consumers Spiced it up in 2023 All food retailers know what their current customers bought from them in 2023. However, have you wondered just what your customers were buying from your competitors when they were not buying from you? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® suggest that you read what recent Grubhub report found consumers were […] Grocerant Guru December 26, 2023December 26, 2023 3 min read Dept. BeverageDept. GroceryFood DeliveryGrubhubConsumersMarketing: Social MediaDept. DairyDept. Fresh PreparedCoca ColaTwitterConsultingMeta (Facebook)DeliveryDept. ApparelData & InsightsUnileverDept. NonfoodPricing & PromotionsRestaurantsTechnology & InnovationTikTokESG and CSRAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing The Longevity Of Advertising Effectiveness Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is the biggest variable when it comes to ad effectiveness so if an ad works well, it should be used for as long as possible. Coca-Cola’s ‘Christmas Caravans’ ad has been used […] 0 Author Missing December 14, 2023December 14, 2023 2 min read Marketing: BrandStrategyTechnology & InnovationReturnsMarketing: Social MediaSustainabilityPredictions and ForecastsHoliday & EventsData & InsightsCoca Cola 0 Saving Bookmark this article Bookmarked
Media & Marketing X, Formerly Twitter, in Talks With Amazon The social media platform X, formerly known as Twitter and owned by Elon Musk, is reportedly in conversations with Amazon.com to incorporate itself into the e-commerce company’s ad-buying software, The Wall Street Journal reported. The news outlet reported that the potential collaboration would aim to target small and midsized businesses on Amazon’s marketplace and convince […] Marie Albiges December 13, 2023December 14, 2023 < 1 min read Marketing: Social MediaAmazonESG and CSRTwitterWalmartPartnershipsEconomyTechnology & InnovationTargetConsumersCoca Cola 0 Saving Bookmark this article Bookmarked
Holiday & Events Coca-Cola enlists Hollywood talent for Christmas shorts Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. MarketingDive December 11, 2023December 11, 2023 < 1 min read Holiday & EventsCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
Department & Category Your Views: Pinot Noirs & Chocolate Milkshakes Last week I referenced a Ted talk by restaurateur Will Guidara, in which he described a customer service epiphany that changed his approach to business and inspired what he calls “unreasonable hospitality.” Which led MNB reader Kiran Smith to write: Thank you so much for sharing this! It was a great reminder that we all […] MorningNewsBeat December 11, 2023December 11, 2023 7 min read Dept. GroceryRestaurantsConsumersStore LocationDept. NonfoodDept. BeverageWalmartShoppersDept. Adult BevTechnology & InnovationAmazonPredictions and ForecastsHoliday & EventsAssociatesDept. FreshStrategySustainabilityMondelezMarketing: Social MediaMarketing: Loyalty & SubscriptionExecutivesHealth & WellnessStreamingBrick and MortarDept. ApparelCoca ColaGovernment 0 Saving Bookmark this article Bookmarked
Department: HBC Your Views: We All Deserve A Break Today Lots or response to yesterday’s FaceTime, in which I went to McDonald’s to road test the supposedly new-and-improved burgers that have been seven years in the making. MNB reader Barbara Watters wrote: Love the morning FaceTimes. Your McDonald’s segment had me remembering my recent Big Mac a few weeks ago. Blah and bleg. The flavor […] MorningNewsBeat December 7, 2023December 7, 2023 10 min read Dept. PharmacyCVSDept. GroceryAssociatesRestaurantsBrick and MortarHealth & WellnessShoppersDeliveryHoliday & EventsTechnology & InnovationWalmartDept. OTCWeatherPredictions and ForecastsDept. FreshReturnsOperations & Supply ChainWalgreensLegal & CriminalNestlePartnershipsPricing & PromotionsGrubhubEconomyStore LocationFood DeliveryDept. DairyCoca ColaDept. PaperDept. Adult BevResults & Investment 0 Saving Bookmark this article Bookmarked
Trends & External Forces Live from Groceryshop with Coca-Cola’s Simon Miles Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape […] The CPG Guys December 6, 2023December 6, 2023 2 min read Coca ColaMarketing: Social MediaIndustry Conferences and EventsMarketing: Retail MediaOmnichannelData & InsightsPodcastsMeta (Facebook)StrategyShoppersMetaversePredictions and ForecastsConsumersTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: Beverage What Coca-Cola’s generative AI experiments mean for the brand’s future Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. MarketingDive December 5, 2023December 11, 2023 < 1 min read Technology & InnovationAICoca ColaPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Technology & Innovation Your Views: Even A Blind Man Knows Got the following email regarding my conversation with ReposiTrak’s Randy Fields and Dr. Benjamin Miller, executive vice president of regulatory and scientific affairs of The Acheson Group (TAG): Thank you for presenting the discussion about the FDA’s new traceability requirements. People in our industry are simply not aware of the impending, major disruption in logistics […] MorningNewsBeat December 4, 2023December 4, 2023 8 min read AITechnology & InnovationTargetRegional GroceryAssociatesDept. GroceryShoppersBrick and MortarConsumersAlbertsons / SafewayTech: CashierlessGhost KitchenAcquisitionExecutivesWalmartKrogerWhole FoodsOperations & Supply ChainEconomyRestaurantsBOPISMarketing: UGCStore LocationDept. PerimeterGovernmentOwned Brands (Private Label)Procter & GambleLegal & CriminalPepsiCoMerchandisingMergersCustomer ExperienceDept. FreshThick DataAhold DelhaizeWakefernAldiVendorsStrategyChatGPTCoca ColaCostco 0 Saving Bookmark this article Bookmarked
Technology & Innovation Confer With announced as Overall Winner at 2023 RTIH retail technology innovation awards event Confer With, a 1:2:1 video commerce platform built for retail and e-commerce firms seeking to scale personal shopping, emerged victorious this week as the Overall Winner at the 2023 RTIH Innovation Awards. After a rigorous judging process and amidst strong competition across various categories, Confer With received praise not only for its individual contributions but […] Retail Technology Innovation Hub December 2, 2023December 2, 2023 2 min read Technology & InnovationAIMarketing: Social MediaTwitterInternational - UKSponsoredTrends: TechExecutivesOmnichannelTrends: RetailCompetitionCustomer ExperiencePredictions and ForecastsPartnershipsDept. BeverageHoliday & EventsShoppersCoca ColaOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Retail Operations Building Omnichannel Capabilities with Bayer’s Ajay Sharma The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Advil, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us […] The CPG Guys December 2, 2023December 2, 2023 2 min read OmnichannelMarketing: Social MediaData & InsightsMarketing: Retail MediaPodcastsConsumersDept. PharmacyTechnology & InnovationAICoca ColaInternational - UKStrategyHealth & Wellness 0 Saving Bookmark this article Bookmarked
Retail Operations Building Omnichannel Capabilities with Bayer’s Ajay Sharma The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Advil, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us […] The CPG Guys December 2, 2023December 4, 2023 2 min read OmnichannelMarketing: Social MediaData & InsightsMarketing: Retail MediaPodcastsConsumersDept. PharmacyTechnology & InnovationAICoca ColaInternational - UKStrategyHealth & Wellness 0 Saving Bookmark this article Bookmarked
Technology & Innovation Coca-Cola sees value, discipline and failure as keys to innovation CFO calls failure rate in innovation ‘alarmingly high.’ Food Business News November 29, 2023November 29, 2023 < 1 min read Technology & InnovationCoca ColaExecutives 0 Saving Bookmark this article Bookmarked
Channel: Restaurants White Castle Selling Relevance If you were ever wondering what brand relevance looked like after over a hundred Yes, (102) years of messaging looked like just keep reading. White Castle after over 102 years has brand electricity once again this year. How can that be? Simple branded gift giving! According to Steven Johnson Grocerant Guru® at Tacoma, WA […] Grocerant Guru November 20, 2023November 20, 2023 5 min read RestaurantsAmazonData & InsightsDept. GroceryHoliday & EventsMarketing: Social MediaDept. ApparelCoca ColaMarketing: BrandPredictions and ForecastsDept. FreshDept. BeverageMeta (Facebook)Technology & InnovationTwitterDept. DairyConsultingTrends: TechDeliveryDept. Adult BevSustainabilityDept. BakeryOperations & Supply ChainDept. OTCBrick and MortarESG and CSRDept. Perimeter 0 Saving Bookmark this article Bookmarked
Technology & Innovation Omnichannel Retail Leadership with Coca-Cola’s Pamela Stewart It’s women’s month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. […] The CPG Guys November 18, 2023November 18, 2023 2 min read Coca ColaOmnichannelConsumersMarketing: Social MediaPodcastsExecutivesShoppersDept. BeveragePartnershipsCOVID19Marketing: In StoreRestaurantsStrategyTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: Beverage With Muse, Unity aims to give developers generative AI that’s useful and ethical Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, the new suite of AI-powered tools, will start with texture and sprite generation, and graduate to animation and coding as it […] TechCrunch November 16, 2023November 16, 2023 < 1 min read Technology & InnovationAIDept. NonfoodLegal & CriminalCoca Cola 0 Saving Bookmark this article Bookmarked
Shopper & Customer CPGs diversify pack sizes to reach cost-pressured consumers “We have more that we can do in the marketplace in the U.S., whether it be on the nature and the range of the can sizes and shapes or the PET bottles,” Coca-Cola CEO James Quincey said on a recent earnings call. Grocery Dive November 13, 2023November 13, 2023 < 1 min read ConsumersResults & InvestmentExecutivesDept. PetCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. MarketingDive November 9, 2023November 9, 2023 < 1 min read Technology & InnovationCoca ColaAIDept. Beverage 0 Saving Bookmark this article Bookmarked
Holiday & Events Coke boosts Santa-heavy holiday campaign with AI, digital experiences Developed by WPP Open X, the effort also includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements. MarketingDive November 3, 2023November 3, 2023 < 1 min read Holiday & EventsTechnology & InnovationAICustomer ExperienceCoca ColaMarketing: OOHAgencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand’s heritage. MarketingDive November 2, 2023November 2, 2023 < 1 min read Coca ColaESG and CSR 0 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Department: Consumer Durables Department: Nonfood Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Merchandising Operations & Supply Chain Target’s April 2024 Circle Sale was its largest by sales lift Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […] Written by Earnest Research April 25, 2024April 25, 2024 Saving Bookmark this article Bookmarked
Department: Consumer Durables Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Stores & Formats TikTok Shop customers spend more at lower ticket apparel retailers Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […] Written by Earnest Research April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Corporate Finance Corporate Purpose ESG Media & Marketing Data & Insights Technology & Innovation Trends & External Forces Associates & Employees Where Does One U.S. Tax Dollar Go? See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […] Written by Visual Capitalist April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation AI boosts innovation in ingredient selection, formulation AI could minimize the traditional trial-and-error approach in product development. Written by Supermarket Perimeter April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Data & Insights Trends & External Forces Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. Written by AdExchanger April 23, 2024April 24, 2024 Saving Bookmark this article Bookmarked