If you were ever wondering what brand relevance looked like
after over a hundred Yes, (102) years of messaging looked like just keep
reading.  White
after over 102 years has brand electricity once again this
year.  How can that be?  Simple branded gift giving! 

According to Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®
Brand relevance is in part driven with innovation in new
food products in combination with new avenues of distribution all of which are
the platform for the new electricity.”

continued “that in my minds-eye the new electricity must be very efficient for
the supply and includes such things as fresh foods, meal kits, beer,
developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.

I’m sure most of you know that White Castle fans wear their Cravings
on their sleeves — figuratively and, sometimes, quite literally. We know
who they are, our friends and family members who seek out — morning, noon and
night — those one-of-a-kind, steam-grilled, 100% beef patties served on a
bakery fresh bun with a single pickle. They are Cravers, and they have holiday
gift wish lists like everyone else. Now, shopping for the Craver in your life
just got a whole lot easier!

White Castle, fast-food pioneer and home of The Original
Slider, has just unveiled its 2023 Ultimate Craver’s Gift Guide.
This year’s guide features exclusive and limited-edition items, each tailor
made to put a smile on the face of all Cravers, even those who have every
Castle collectible ever created. Many of the items are conveniently available
on White Castle’s House of Crave shoppable website.

“As a family-owned business for 102 years, we cherish
creating memorable moments year-round, and especially during the holiday
season,” said Jamie Richardson, vice president at White Castle and
fourth-generation family member. “This year’s Ultimate Craver’s Gift
 is ready to bring the wonder, the fun and the warmth to your
holiday gift giving.”  

Introducing the 2023 Ultimate Craver’s Gift Guide.

1. Limited-Edition Snow Globe 

Create a memorable moment for yourself or a loved one with
this new, one-of-a-kind keepsake. White Castle is offering a classic holiday
snow globe featuring a miniature, vintage White Castle scene. Shake it and
watch the snow fall over the Castle.

2. Limited-Edition Collectible Mugs 

Buy one or collect all four of this year’s limited-edition
seasonal mugs. There’s a mug for spring, summer, fall and winter, each
featuring an image of White Castle on one side, a seasonal image on the other
side and a color scheme reflective of the season. These stackable ceramic mugs
can be purchased online at the House of Crave or at Castle locations.

3. White Castle Knit Scarf and Winter Hat Set 

This super soft, woven knit hat and scarf combo is
guaranteed to put a smile on any Craver’s face this holiday season — and to
keep them warm throughout the winter. Both items are a lovely cream color and
feature a faux leather patch with White Castle’s logo. A cream-color pom adorns
the top of the hat.

4. Slider Ornament 

When your holiday guests see this Cheese Slider ornament
hanging from your tree, they’ll know you’re a White Castle fan! Made of zinc
alloy, the ornament measures about 2 inches wide and comes with a metal hanging

5. White Castle Stocking 

Every White Castle Craver needs to hang this charming felt
stocking by the chimney with care. The White Castle logo is the focal point of
the royal blue stocking, which also features images of Sliders, Cheese Sliders,
French fries and snowflakes in repeating rows. It’s perfect for stuffing with
White Castle gift cards.

6. White Castle Crewneck Sweatshirt 

Keep warm this winter while showing off your love for White
Castle. This royal blue sweatshirt, made from a 50-50 cotton-polyester blend,
sports the name White Castle with a subtle yet stylish flair. It’s available in
sizes S-2XL.

7. Fat Joe-Designed “Night Castle” Clothing Set 

White Castle and legendary hip-hop artist Fat Joe recently
teamed up to launch a line of co-branded “Night Castle” merchandise. The merch
includes a T-shirt, shorts and a trucker snapback hat, all featuring a
specially designed logo that takes inspiration from the graffiti art style
at the heart of hip-hop’s roots. One hundred percent of the net proceeds will
benefit Renaissance Youth Center, a nonprofit organization serving young
people in the Bronx, Fat Joe’s hometown.

8. White Castle Glass and Bamboo Bottle 

This reusable water bottle is made with extra thick
borosilicate glass, making it very durable, easy to clean, and perfect for both
hot and cold beverages. The spill-proof lid is made of sustainable bamboo wood.
Proudly sporting the name White Castle, the water bottle is a must-have for
serious Cravers.

9. Chicken Ring Key Ring 

The Chicken Ring keychain looks so much like the real thing
that someone’s bound to take a bite out of it, so be careful where you leave
it! Designed by Etsy artist Mo of mousemarket using polymer clay, this
whimsical keychain makes a fun and inexpensive gift.  

10. White Castle Gift Card with Free Bonus Card (available
in Castles only)  

For every $25 worth of White Castle gift cards purchased
between Nov. 12 and Dec. 31, get a $5 bonus card that can be used between Jan.
1 and Feb. 28, 2024.

BONUS: White Castle Wrapping Paper 

Gift givers can complete the perfect package with White
Castle wrapping paper! The elegant white paper with the White Castle logo
pattern is perfect for holiday gift-giving and every other gift-giving

Craver’s visiting their nearby White Castle restaurants can
add a little holiday magic to their meals with three limited-edition Coca-Cola
Freestyle Holiday Mixes: Coca-Cola Vanilla Swirl, Sprite Vanilla Frost and
Coca-Cola Cream Soda. Beginning yesterday and available while supplies last,
Cravers will also receive an exclusive White Castle Holiday Coupon Book with
$45 of savings on purchases at a Castle, through White Castle’s mobile app and
in grocery stores.

“Whether dining in the Castle or preparing Sliders
purchased in your nearby grocery aisle, there is something extra special about
the holiday Crave!” adds Richardson.

Looking for success clues of your own? Foodservice Solutions®
specializes in outsourced food marketing and business development ideations. We
can help you identify, quantify and qualify additional food retail segment
opportunities, technology, or a new menu product segment.  
Foodservice Solutions®
of Tacoma
WA is the global leader in the Grocerant niche visit us on our social
media sites by clicking one of the following links:
Facebook,  LinkedIn, or Twitter

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