Channel: Restaurants White Castle Selling Relevance If you were ever wondering what brand relevance looked like after over a hundred Yes, (102) years of messaging looked like just keep reading. White Castle after over 102 years has brand electricity once again this year. How can that be? Simple branded gift giving! According to Steven Johnson Grocerant Guru® at Tacoma, WA […] Grocerant Guru November 20, 2023November 20, 2023 5 min read RestaurantsAmazonData & InsightsDept. GroceryHoliday & EventsMarketing: Social MediaDept. ApparelCoca ColaMarketing: BrandPredictions and ForecastsDept. FreshDept. BeverageMeta (Facebook)Technology & InnovationTwitterDept. DairyConsultingTrends: TechDeliveryDept. Adult BevSustainabilityDept. BakeryOperations & Supply ChainDept. OTCBrick and MortarESG and CSRDept. Perimeter 0 Saving Bookmark this article Bookmarked
Technology & Innovation Omnichannel Retail Leadership with Coca-Cola’s Pamela Stewart It’s women’s month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. […] The CPG Guys November 18, 2023November 18, 2023 2 min read Coca ColaOmnichannelConsumersMarketing: Social MediaPodcastsExecutivesShoppersDept. BeveragePartnershipsCOVID19Marketing: In StoreRestaurantsStrategyTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: Beverage With Muse, Unity aims to give developers generative AI that’s useful and ethical Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, the new suite of AI-powered tools, will start with texture and sprite generation, and graduate to animation and coding as it […] TechCrunch November 16, 2023November 16, 2023 < 1 min read Technology & InnovationAIDept. NonfoodLegal & CriminalCoca Cola 0 Saving Bookmark this article Bookmarked
Shopper & Customer CPGs diversify pack sizes to reach cost-pressured consumers “We have more that we can do in the marketplace in the U.S., whether it be on the nature and the range of the can sizes and shapes or the PET bottles,” Coca-Cola CEO James Quincey said on a recent earnings call. Grocery Dive November 13, 2023November 13, 2023 < 1 min read ConsumersResults & InvestmentExecutivesDept. PetCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI. MarketingDive November 9, 2023November 9, 2023 < 1 min read Technology & InnovationCoca ColaAIDept. Beverage 0 Saving Bookmark this article Bookmarked
Holiday & Events Coke boosts Santa-heavy holiday campaign with AI, digital experiences Developed by WPP Open X, the effort also includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements. MarketingDive November 3, 2023November 3, 2023 < 1 min read Holiday & EventsTechnology & InnovationAICustomer ExperienceCoca ColaMarketing: OOHAgencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand’s heritage. MarketingDive November 2, 2023November 2, 2023 < 1 min read Coca ColaESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer Pursuing a Latticed Career with Coca-Cola’s Dagmar Boggs It’s women’s month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We […] The CPG Guys November 1, 2023November 1, 2023 2 min read ShoppersCoca ColaDept. GroceryPodcastsExecutivesConsumersDept. BeveragePartnershipsOmnichannelTechnology & InnovationCOVID19Marketing: In StoreAssociatesOperations & Supply ChainRestaurants7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked
Department: Beverage Coke and Pepsi stocks are both struggling — but one beverage giant has more to worry about than the other [[“value”:”The beverage leaders’ stocks have struggled this year as investors worry about higher interest rates and the possible negative impact of weight loss drugs.”]] CNBC October 28, 2023October 28, 2023 < 1 min read Dept. BeveragePepsiCoCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola beats earnings estimates, raises outlook as volume grows despite price hikes Coca-Cola’s stock has fallen 15% this year, dragging its market value down to about $234 billion. CNBC October 24, 2023October 24, 2023 < 1 min read Coca ColaResults & Investment 0 Saving Bookmark this article Bookmarked
CPG: Beverage An Absolut Vodka and Sprite canned cocktail is coming next year [[“value”:”The Coca-Cola Company teamed up with Pernod Ricard to announce the launch of a ready-to-drink premixed cocktail containing Absolut vodka and Sprite next year.”]] CNBC October 16, 2023October 16, 2023 < 1 min read Dept. Adult BevCoca ColaDept. BeverageCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
Data & Insights Why Momentum is betting machine learning can upgrade experiential Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact. MarketingDive October 9, 2023October 9, 2023 < 1 min read AIWalmartCoca ColaTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Owned Brands (Private Label) How Retailers Can Bring Creativity and Originality Back to Private Label Products Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would say to their design agencies, “Get this as close to the national brand target as you possibly can.” Call it the copycat phase of private label development. Mimicking Green Giant or Coca-Cola was […] Retail TouchPoints October 5, 2023October 5, 2023 4 min read Owned Brands (Private Label)ConsumersTrader JoesShoppersTargetWegmansStrategyWhole FoodsRegional GroceryDept. NonfoodMarketing: Social MediaDept. PetHealth & WellnessPartnershipsSustainabilityOperations & Supply ChainBrick and MortarMarketing: Loyalty & SubscriptionMarketing: BrandCOVID19EconomyWalmartDept. Natural / OrganicDept. Consumer ElectronicsDept. BeverageCostcoCoca ColaPublixAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing The Resurgence And Rewards Of Brand Equity Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […] Branding Strategy October 2, 2023October 2, 2023 4 min read Marketing: BrandResults & InvestmentStrategyShoppersEconomyMarketing: Loyalty & SubscriptionTechnology & InnovationKraftHeinzRestaurantsCOVID19Owned Brands (Private Label)PepsiCoExecutivesStreamingSustainabilityMarketing: In StoreConsumersMarketing: TradeOperations & Supply ChainPredictions and ForecastsProcter & GambleDept. NonfoodMarketing: Digital MediaCPG: Adult BeverageDept. Adult BevDept. ApparelDept. DairyDept. Toys & GamesDept. BeverageHealth & WellnessInternational - UKCoca Cola 0 Saving Bookmark this article Bookmarked
Technology & Innovation [Exponential-e] Teamwork and technology drive innovation for Costa Coffee Founded in 1971, Costa is a fixture of British high streets and one of our most beloved coffee chains. Now operating more than 3,800 sites across 32 countries, Costa’s recent innovations include making barista-quality coffee available at roadside facilities and convenience for the first time and pioneering the Flat White in the UK. As a […] The Retail Bulletin October 2, 2023October 2, 2023 3 min read Technology & InnovationDept. BeverageCOVID19International - UKCoca ColaShoppersPartnershipsCustomer ExperienceAcquisitionAssociatesDeliveryESG and CSROperations & Supply Chain 0 Saving Bookmark this article Bookmarked
CPG: Beverage Vitaminwater sets up shop on Fortnite to promote zero-sugar products The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The Coca-Cola Company, has launched a Fortnite gaming experience to promote its zero-sugar products, according to information shared with Marketing Dive. The “zero holding back showdown” island features 50 rounds of unique gameplay with 10 themes […] MarketingDive September 14, 2023October 5, 2023 2 min read Coca ColaDept. Apparel 0 Saving Bookmark this article Bookmarked
Data & Insights Coke’s Latest Mystery Flavor Is Here. It’s Created by AI Coca-Cola has unveiled its latest mystery flavor, Coca-Cola Y3000, with a futuristic theme aiming to appeal to younger consumers. This limited-edition beverage, created through the company’s Creations platform, uses artificial intelligence to determine both the flavor and packaging. The AI-generated images for the packaging design, resembling a Y2K aesthetic, and the inclusion of a QR […] RetailWire September 13, 2023September 18, 2023 < 1 min read AITechnology & InnovationCoca ColaPackagingDept. BeverageConsumersInclusivity 0 Saving Bookmark this article Bookmarked
Department: Beverage Coca-Cola launches beverage created with the help of artificial intelligence Coca-Cola Y3000 is the latest flavor to launch under a Creations platform designed to highlight its signature soda while drawing in younger consumers. MarketingDive September 12, 2023September 12, 2023 < 1 min read Dept. BeverageAICoca ColaTechnology & InnovationConsumers 0 Saving Bookmark this article Bookmarked
Data & Insights Digital Influence in the Omnichannel World with Coca-Cola’s Walid Benchama The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1) Walid, your career journeys crosses countries and has both brand management and […] The CPG Guys September 9, 2023September 9, 2023 2 min read Coca ColaTechnology & InnovationMarketing: Social MediaOmnichannelAIData & InsightsPodcastsConsumersShoppersMarketing: ShopperMarketing: BrandAssociatesIndustry Conferences and Events 0 Saving Bookmark this article Bookmarked
Media & Marketing The Winning Strategy Of Unbounded Brands Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […] Branding Strategy September 6, 2023October 5, 2023 6 min read Marketing: BrandDept. ApparelStrategyDept. BeverageDept. HBCDept. NonfoodMarketing: In StoreDept. Toys & GamesMarketing: Social MediaData VisualizationPredictions and ForecastsPartnershipsDept. DairyTechnology & InnovationESG and CSRExecutivesHealth & WellnessMarketing: OOHShoppersSustainabilityDept. GroceryCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke transforms QR codes into art to drive OOH engagement The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP. MarketingDive August 31, 2023August 31, 2023 < 1 min read Coca ColaMarketing: OOHTechnology & InnovationAIAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights 10 Key Tips for Scaling Personalization in Retail Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […] Retail TouchPoints August 29, 2023August 29, 2023 4 min read ShoppersMarketing: Direct & PersonalizationData & InsightsTechnology & InnovationAICustomer ExperienceStrategyPredictions and ForecastsMarketing: In StoreMarketing: Social MediaOmnichannelInternationalHome DepotMarketing: Loyalty & SubscriptionBig DataDeliveryESG and CSRDept. FreshCoca ColaConsultingDept. Perimeter 0 Saving Bookmark this article Bookmarked
Trends & External Forces Worth Reading: “Who I’m Hurting By Shopping At Walmart” There is an essay in Time entitled “Who I’m Hurting By Shopping At Walmart” by Alana Semuels, the magazine’s economic correspondent, which focuses on the increasing and crushing power of Walmart, as well as the dollar store chains that are spreading around the country like wildfire. “Every week, I go onto Walmart’s website and order […] MorningNewsBeat August 24, 2023August 24, 2023 2 min read GovernmentWalmartShoppersConsumersPepsiCoDept. PharmacyEconomyExecutivesWeatherCoca ColaLegal & CriminalMarketing: In StoreBrick and Mortar 0 Saving Bookmark this article Bookmarked
Data & Insights Consumer-Centric Omnichannel Strategy with Coca-Cola’s Simon Miles The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return […] The CPG Guys August 9, 2023August 9, 2023 2 min read Coca ColaTechnology & InnovationOmnichannelAIConsumersMarketing: Social MediaStrategyPodcastsData & InsightsMarketing: Retail MediaShoppersBrick and MortarResults & Investment 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon reports double-digit sales gains in Q2 SEATTLE — Amazon.com Inc. reported net sales of $134.4 billion in the second quarter of fiscal 2023, an 11% increase compared to the same period in 2022 when net sales stood at $121.2 billion. Sales in North America totaled $82.5 billion for the quarter, up 11% versus the prior year period, while the company’s international sales […] MMR August 4, 2023August 4, 2023 3 min read AmazonTechnology & InnovationAIShoppersDept. ApparelHoliday & EventsDept. NonfoodDept. HBCResults & InvestmentCustomer ExperienceInternationalConsumersDeliveryCoca ColaPricing & PromotionsMarketing: Social MediaExecutivesGeneral MillsPartnerships 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola, Beyond Meat veteran to lead Miyoko’s Creamery Appointment comes several months after company’s legal disputes with namesake founder. Food Business News August 1, 2023August 1, 2023 < 1 min read Dept. FreshCoca ColaLegal & Criminal 0 Saving Bookmark this article Bookmarked
Pepsi vies to unseat Coke as preferred cola pairing with rum New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise. MarketingDive July 28, 2023July 28, 2023 < 1 min read PepsiCoDept. Adult BevCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. MarketingDive July 26, 2023July 26, 2023 < 1 min read Coca ColaHealth & WellnessDept. Natural / OrganicConsumers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola says it’s done raising prices in the U.S. and Europe this year [[“value”:”Coke’s prices were up 10% in the second quarter compared with the year-ago period.”]] CNBC July 26, 2023July 26, 2023 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola raises full-year outlook as earnings beat estimates Coke has been raising prices across its portfolio, including another round of hikes during the first quarter. CNBC July 26, 2023July 26, 2023 < 1 min read Coca ColaResults & Investment 0 Saving Bookmark this article Bookmarked
Retailer Media Channel: Mass Corporate Strategy Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Kroger Delivers its First-Party Data to the Yahoo DSP Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […] Written by Retail TouchPoints May 2, 2024May 2, 2024 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Technology & Innovation Amazon services outpace retail growth in Q1 The e-commerce giant’s third-party services, advertising, subscriptions and cloud unit generated double-digit revenue increases in the period. Written by RetailDive May 1, 2024May 2, 2024 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Channel: Grocery - Natural Department: Nonfood Corporate Finance Media & Marketing Retailer Media Data & Insights International Technology & Innovation Stores & Formats Amazon tops expectations for revenue, earnings SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […] Written by MMR May 1, 2024May 2, 2024 Saving Bookmark this article Bookmarked
Channel: Grocery Acquisitions, Divestitures & Mergers 5 things top news: Kroger tries to strengthen merger deal The most impactful news in the grocery industry for the week ending April 26 Written by Supermarket News April 30, 2024April 30, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Department & Category Department: Food Department: HBC Corporate Strategy ESG Technology & Innovation Trends & External Forces Associates & Employees Stores & Formats Walmart to close all 51 health centers BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […] Written by MMR April 30, 2024May 1, 2024 Saving Bookmark this article Bookmarked