Coca Cola

Articles on Coca Cola

  1. Corporate Finance

Coca-Cola launches sustainability-focused venture capital fund

Seeks to invest in early-stage companies developing solutions to reduce system’s carbon footprint. ATLANTA — The Coca-Cola Co. and eight bottling partners have closed a $137.7 million venture capital fund to invest in early-stage companies developing sustainable solutions that may help reduce the Coca-Cola system’s carbon footprint. “This fund offers an opportunity to pioneer innovative solutions […]
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  1. Trends & External Forces

PepsiCo says no plans to change portfolio as WHO set to warn on aspartame sweeteners

PepsiCo has stated that it has no plans to make changes to its product portfolio despite the World Health Organization’s (WHO) upcoming declaration that artificial sweetener aspartame could be a possible carcinogen. Aspartame, one of the most widely used artificial sweeteners, is found in various products including Diet Coke and sugar-free chewing gum. PepsiCo’s chief…
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  1. Department & Category

Summers Without Hunger deemed a success

SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children. The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and […]
2 min read
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  1. Shopper & Customer

With Summer in Full Swing Snacking is Top of Mind

School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention.  All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer.  Restaurants, service deli’s, conveniences store’s all want to fill […]
3 min read
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  1. Department: Beverage

How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce

The adult beverage industry has been slower than most to come online. The complicated patchwork of state laws governing the sale of alcoholic beverages has been one factor, but this particular industry’s digital revolution also has been delayed by its inherent structure. “The wine industry is a very old-school business, and it’s a distributor-driven business […]
5 min read
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  1. Media & Marketing

Thursday Eye-Opener:  End of the Line, Part 2

by Kevin Coupe Yesterday’s Eye-Opener was a pointed criticism of a local Stop & Shop store for this endcap display: I wrote, in part: “Enjoy the many flavors of Pride Month?” Really? Best I can tell, none of the products so haphazardly and indifferently displayed on this endcap have anything to do with Pride month.  […]
3 min read
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  1. Channel: Restaurants

Does YOUR Brand Have Enough Executional Equity? (here’s a test)

We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]
3 min read
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  1. CPG: Adult Beverage

Brown-Forman Announces Sale of Finlandia Vodka

LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE:BFA, BFB) announces today that it has reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year. “Finlandia has played an important role in […]
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  1. Agencies & Vendors

Kantar reveals annual top 100 valuable brands

NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […]
4 min read
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  1. Shopper & Customer

Gen Z Consumers are Exploring Options Is Your Company One of the Options

  So, what is the big deal about attracting Gen Z consumers? Do you even need them, aren’t there enough other consumers that this cohort could be left out of your customer count mix?  No they can’t, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Now then Gen Z is a […]
5 min read
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  1. Department: Beverage

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
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  1. Media & Marketing

Poundland taps Recite Me tech to support support job applicants with disabilities online

Poundland has launched a suite of digital accessibility tools to support job applicants and workers with disabilities online.  The Recite Me toolbar on the Poundland Careers website removes obstacles for those with disabilities, visual impairments, learning difficulties, and the population of an older age.  Carina Mardenborough, Diversity, Inclusion and Wellbeing Manager at Poundland, comments: “As […]
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  1. CPG: Beverage

Coca-Cola unveils new Coke Studio

Coca-Cola unveils its latest programme of immersive music experiences across the UK and Europe, via its music platform Coke Studio. The platform will feature new tracks and artist ‘collisions’ and an on-pack promotion to win music and summer prizes, and Coke Studio live music moments at some of the biggest and best festivals in summer […]
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  1. Channel: Restaurants

Chick-fil-A’s ‘Culture of Belonging’ Hit For Being Too Woke

Add Chick-fil-A to the list of companies being drawn into the nation’s culture wars. The New York Times reports today – not coincidentally, the beginning of Pride Month – that “Chick-fil-A drew fierce criticism this week from conservatives calling out the fast-food chain for its diversity, equity and inclusion policy and questioning the hiring of […]
3 min read
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  1. Technology & Innovation

Six Flags preps first amusement park micro market launch featuring Amazon Just Walk Out technology

Six Flags is set to become the first theme park operator to pilot Amazon’s Just Walk Out technology, with the aim of reducing wait times for customers wanting to purchase food and drinks. It will soft launch the tech at its theme park in New Jersey on 1st June. A similar roll-out is planned later […]
2 min read
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  1. CPG: Beverage

Amazon’s Cashierless Checkout Tech Makes Inroads at Events Venues

Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. Two Six Flags theme parks will feature new cashierless stores where fans can buy park essentials without waiting in line, and at the Coors Field stadium in Colorado, fans can now purchase […]
3 min read
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  1. Department & Category

Grocerant Guru’s 10 2023 Tools for your Food Marketing Tool Kit

  The value of a product or brand at times diminishes in consumer relevance. The vernacular of the consumer is ever evolving and the vernacular of your brand must as well. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® understands that the consumer is dynamic not static. Here are 10 clues to keep […]
3 min read
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  1. Media & Marketing

Unleash the power of your marketing with Native Advertising

In today’s digital landscape, where traditional advertising methods often struggle to capture and retain audience attention, native advertising has emerged as a powerful strategy for brands to connect with consumers more seamlessly and engagingly. In this blog article, we’ll explore the world of native advertising, its benefits, types, examples, and some considerations you should be […]
8 min read
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  1. Technology & Innovation

Three ways AI will impact Canadian’s relationship with food and drink

When we look back at 2022, it may be remembered as a turning point for AI (artificial intelligence). At this point, you’ve likely heard of Open AI’s ChatGPT. In case you haven’t, ChatGPT is a natural language processor developed by Open AI that can respond to queries using human language. In other words, you can […]
3 min read
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  1. Shopper & Customer

Brand Equity: What Is It & How Can It Affect Your Margins

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce, 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on […]
6 min read
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Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  2. Channel: Grocery
  3. Media & Marketing

Kroger considers Disney+ perk for grocery delivery members

​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
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  9. Stores & Formats

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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