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Ecommerce Nation's articles

  1. Operations & Supply Chain
The evolution of e-commerce and consumer behavior has naturally transformed various processes. Since the early days of online sales, payment methods, logistics, user experience, and many other elements have undergone significant changes. These changes are driven by trends that are based on consumer behavior, identifying specific needs to address. Among these evolving processes, logistics has […]
  1. Media & Marketing
If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
  1. Media & Marketing
Content is “soldier”! There is a famous quote we have all heard: “Content is king” written by Bill Gates. But it is not always true. In the fierce competition of the digital era, companies are fighting to get more visibility, brand authenticity, and market share using “content”. It is a battlefield in which the contents […]
  1. Media & Marketing
In today’s digital landscape, where traditional advertising methods often struggle to capture and retain audience attention, native advertising has emerged as a powerful strategy for brands to connect with consumers more seamlessly and engagingly. In this blog article, we’ll explore the world of native advertising, its benefits, types, examples, and some considerations you should be […]
  1. Shopper & Customer
E-commerce has revolutionized every industry. More fierce competition and picky customers who want to have customized products based on their needs are just 2 examples of this evolution. One-size-fits-all marketing approaches are no longer working. In this new era, the very first step of any business should be: understanding customers.  You need to deeply know […]
  1. Media & Marketing
The terms remarketing and retargeting are two concepts that have emerged and become popular as a result of technological developments. There are logical reasons for this popularity among most businesses across the world. in this article, we are going to illustrate the meaning, what are the benefits, and how to use them. As an online […]
  1. Channel: Mass
The commerce environment has changed significantly in recent years. E-commerce has become a preferred sales channel for businesses of all sizes and industries. However, this rapid growth has also led to increased competition and unique challenges in acquiring customers online. In this context, companies must adopt new sales strategies to reach their target audience. One […]
  1. Technology & Innovation
We recently had the chance to participate in the Shoptalk event. At this event, we interacted with experts from the e-commerce and digital world. In particular, we were able to talk to Mathieu Robin, Sales Director at Bloomreach. Can you tell us about your background and how you became the Commercial Director at Bloomreach? I […]
  1. Media & Marketing
When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […]
  1. Shopper & Customer
Increasing sales and revenue streams is becoming increasingly important to businesses in today’s competitive environment. Cross selling is an effective strategy that many businesses have adopted to sell more. But what exactly is cross-selling, and how can it help you increase your sales? We will discuss it in this article, explain how it works, and […]
  1. Shopper & Customer
Created in 1960 by Jerome McCarthy, the marketing mix gives concrete form to the marketing actions that can play a major role in satisfying the target audience in a given market. Indeed, your marketing and sales strategy must be based on clear objectives and positioning to enable you to envisage concrete actions to become a […]
  1. Trends & External Forces
Porter’s 5 forces model is a tool that is widely taught in business schools and various training centres. Among other things, this tool makes it possible to analyse the competition in a market. Porter’s forces refer to the following elements The intensity of competition, The bargaining power of customers, The bargaining power of suppliers, The […]