Six Flags is set to become the first theme park operator to pilot Amazon’s Just Walk Out technology, with the aim of reducing wait times for customers wanting to purchase food and drinks.
It will soft launch the tech at its theme park in New Jersey on 1st June. A similar roll-out is planned later this year for the Six Flags Magic Mountain location in Los Angeles.
Visitors will be able to peruse the store, place items in their virtual cart and then leave when they’re done, with their selections automatically charged to the payment method used to gain entry.
Less waiting in line = more time for thrills! Launching June 1 at @SFGrAdventure, guests will be able to purchase park essentials using @amazon‘s Just Walk Out technology, without waiting in line at the register 🙌 https://t.co/B0Jq44xfiS
— Six Flags (@SixFlags) May 30, 2023
Six Flags Vice President Stephanie Borges says: “We are thrilled to be able to offer this convenience to our park guests. Checkout-free stores powered by Just Walk Out technology provide fast, seamless and contactless transactions, which we think will resonate really well in this setting.”
The 400 square foot store will feature a curated selection of Coca-Cola products, as well as the likes of snacks, sunscreen, and ponchos.
“Quick Six is an innovative collaboration between Amazon, Coca-Cola and Six Flags that pairs refreshing Coca-Cola beverages with summer fun,” says Rachel Chahal, Director of Amusement and Eatertainment Partnerships at The Coca-Cola Company.
“We are excited to collaborate with Six Flags and Coca-Cola to deliver a better experience for guests and enable them to spend more time enjoying all these iconic parks have to offer,” comments Jon Jenkins, Vice President of Amazon’s Just Walk Out technology.
London ExCel
Last week saw the launch of Market Express at London ExCeL, pitched as the first checkout-free store within an events space in the UK.
ExCel worked with catering partner, Levy UK + Ireland, on the store, which is powered by Amazon’s Just Walk Out technology.
Developed for ExCeL by Levy UK+I’s service solution – BUILT by Levy – Market Express includes hot beverages, grab-n-go hot meals, sweet and savoury bakery items, salads, sandwiches, soft drinks and fruit juices.
A snack range including fruit, granola bars, cereals and biscuits are also available, along with essential convenience items from medical supplies and toiletries to reading glasses and umbrellas.
Rak Kalidas, MD of BUILT by Levy, said: “We’re excited to be part of another industry first and bring checkout-free technology to visitors of ExCeL.”
“This follows the successful launch of frictionless kiosks within the Levy UK + Ireland stadia portfolio, so we know we have a winning formula which will transform the customer journey.”
Simon Mills, Chief Commercial Officer at ExCeL, commented: “With some 400 events and four million visitors every year, we are constantly looking at ways to further enhance our customer journey.”
“Through our partnership with Levy UK+I, we can now provide a better, faster experience using proven safe technology, allowing more time for visitors to network, learn and trade around their event.”
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