SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children.
The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and 33 local food banks across Food Lion’s 10-state operating.
“Households with children have higher rates of food insecurity, which can make summer an extremely difficult time for the millions of families that rely on school meal plans,” says Lauren Biedron, senior vice president of corporate partnerships at Feeding America. “We appreciate partners like Food Lion, who are committed to ensuring children have the nutrition they need to learn and reach their full potential. Together we can help make summers easier for families across the country.”
During the Summers Without Hunger campaign, which took place between May 31 and June 27, Food Lion customers had the opportunity to make a $5 cash donation at checkout in-store or online. Customer donations were matched by 10 Food Lion suppliers: Campbell’s, Coca-Cola, Frito Lay, Gatorade, General Mills, Kellogg’s, Kraft Heinz, Mondelez, Pepsi Beverages and Unilever, doubling the impact, up to $1 million.
Food Lion associates volunteer throughout the month at several local Feeding America partner food banks to help distribute food to neighbors facing hunger.
Since the Food Lion Feeds Summers Without Hunger campaign began in 2020, customers and participating vendors have played a role through cash donations in helping provide more than 57 million meals, Food Lion said in a press release.
“At Food Lion, we believe that no child should have to go hungry,” says Kevin Durkee, manager, Food Lion Feeds, Food Lion. “We also believe that their families shouldn’t have to skip meals to feed their children. Through our Summers Without Hunger Campaign, Food Lion Feeds is committed to ensuring that families in our communities have access to nutritious food, setting them up for success in life.”
Through Food Lion Feeds, Food Lion has helped to provide more than 1 billion meals to individuals and families since 2014 and has committed to donate 1.5 billion meals by 2025.
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