1. Data & Insights

Coke’s Latest Mystery Flavor Is Here. It’s Created by AI

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Coca-Cola has unveiled its latest mystery flavor, Coca-Cola Y3000, with a futuristic theme aiming to appeal to younger consumers. This limited-edition beverage, created through the company’s Creations platform, uses artificial intelligence to determine both the flavor and packaging. The AI-generated images for the packaging design, resembling a Y2K aesthetic, and the inclusion of a QR code for an interactive online experience are part of Coca-Cola’s strategy to engage consumers and keep its century-old signature product relevant in a health-conscious market.

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