Some Americans object to any attempts made by brands to be more inclusive in their marketing efforts. That is true of Bud Light, which faced protests after including a transgender woman, Dylan Mulvaney, in its advertising. Alissa Heinerscheid, vice president of marketing at Bud Light, said the brand has no choice to “evolve and elevate” since sales have “been in decline for a really long time.”
View Original Article
RetailWire is retailing’s premier online discussion forum, serving the industry as a free resource for over 18 years with compelling content that goes well beyond conventional headline reporting. Each business morning, our editors post timely topics worthy of commentary by the RetailWire BrainTrust panel of industry experts and general readership. The results are virtual round tables of industry opinion and advice covering the most dynamic trends and issues affecting the retailing industry.
https://retailwire.com/
Do you like RetailWire's articles? Follow on social!
