1. Department: Consumer Durables

Lululemon hosts a dupe swap

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The lululemon store at the Century City Mall in Los Angeles is offering its black Align High Rise Pant 25” to customers who bring in a knockoff (AKA dupe) of the item. “We saw it as a really fun way to play into something that is a real part of our culture, but in a way that really puts the focus back on the original,” said Nikki Neuburger, lululemon chief brand officer.

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