Marketing: Broadcast

  1. Technology & Innovation

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Technology & Innovation

Wh-The-Tech with Nestlé Purina’s Padma Hari & Maesa’s Oshiya Savur

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the “Wh-The-Tech” podcast. Subscribe to the “Wh-The-Tech” podcast: Apple  Spotify Follow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/ Padma & Oshiya answered these […]
2 min read
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  1. Retail Ecosystem

Leaders Leap Book Launch: Get Ready To Leap!

We have an fantastic episode for you featuring the virtual launch event for Steve’s brand-new book, Leaders Leap, recorded Monday April 22nd. Steve is joined by a panel of extraordinary guests, all of whom are leaders in their respective fields. We have the privilege of hosting best-selling author and friend Seth Godin, an entrepreneur and […]
2 min read
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  1. Media & Marketing

Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

[Update as of 4/19/2024] Wayfair has provided more details on its inaugural large-format store. The 150,000-square-foot location will open on May 23, 2024 in Wilmette, Ill.’s Edens Plaza. The grand opening celebration that weekend will feature exclusive deals and family-friendly activities for shoppers; further details will be made available here in the run-up to the […]
2 min read
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  1. Media & Marketing

Cookieless In-store Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren’t part of loyalty or […]
2 min read
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Technology & Innovation

Beware of The Fake Podcast Invite Scam

Two weeks ago, a podcast with a “top 1%” audience, whose listener net worth averaged $2.5 million, asked me to join as a guest. The host was familiar with my work, citing a recent CNBC appearance, and seemed ready to hold an engaging conversation. It seemed worthwhile, except the podcast was fake.  With a bit […]
4 min read
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  1. Media & Marketing

Metadata is the key to compelling fan experiences as sports migrate to streaming

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
3 min read
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  1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
2 min read
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  1. Data & Insights

What’s TV these days?

Advertising in the age of Convergent TV TV is top of mind for many of us as we head into the official Upfronts/NewFronts season. But is there a common understanding of what “watching TV” means anymore? With every new channel that arises, new screen that gains ubiquity or new micro-generation that ages into the consumer […]
3 min read
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  1. Media & Marketing

College basketball boosts U.S. cable viewing in March

Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
4 min read
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  1. Media & Marketing

Amazon Music follows Spotify with an AI playlist generator of its own, Maestro

Spotify isn’t the only one to dabble with AI playlists — on Tuesday, Amazon announced it would do the same. Amazon Music is now testing Maestro, an AI playlist generator, allowing U.S. customers on both iOS and Android to create playlists using spoken or written prompts, which can even contain emojis. Amazon suggests that in […]
< 1 min read
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  1. CPG: Food

Yoplait unveils yoghurt awareness campaign

Yoplait presents a new campaign featuring TV presenter Josie Gibson and her son Reggie, to highlight the benefits of the calcium and vitamin D in yoghurt. The campaign, which includes out of home advertising, social, digital, influencer activity and sampling, comes just weeks after the… This story continues at Yoplait unveils yoghurt awareness campaign Or […]
< 1 min read
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  1. Technology & Innovation

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
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  1. Media & Marketing

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. […]
2 min read
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  1. Media & Marketing

Lucozade’s major new masterbrand platform unveiled

New adverts for Lucozade unites all three sub-brands in one campaign. Marking the biggest relaunch in Lucozade’s history, the brand has unveiled a new masterbrand platform set to supercharge sales of its drinks across the UK market. Encompassing TV advertising, social, in-store activation, consumer sampling… This story continues at Lucozade’s major new masterbrand platform unveiled […]
< 1 min read
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  1. Data & Insights

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
2 min read
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  1. Data & Insights

February Sales Signal change is coming

What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
2 min read
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  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Technology & Innovation

The Top 5 Companies in EMI/RFI Shielding Materials Market

In today’s digital world, Electromagnetic Interference (EMI) and Radio Frequency Interference (RFI) are everywhere available. This is mainly because there are so many electronic devices and wireless communication systems all around us. In this blog post, we will discuss in detail the top 5 companies in the EMI/RFI shielding market, as well as its future […]
< 1 min read
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  1. Department: Nonfood

Alan Bates accuses Post Office of trying to ‘silence and discredit’ him

Alan Bates, who was portrayed by actor Toby Jones in the TV drama Mr Bates vs The Post Office, has accused the Post Office of spending 23 years trying to block his campaigning for victims of the scandal in various ways. Bates was giving evidence… This story continues at Alan Bates accuses Post Office of […]
< 1 min read
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  1. Technology & Innovation

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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