Marketing: Broadcast

  1. Media & Marketing

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. […]
2 min read
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  1. Media & Marketing

Lucozade’s major new masterbrand platform unveiled

New adverts for Lucozade unites all three sub-brands in one campaign. Marking the biggest relaunch in Lucozade’s history, the brand has unveiled a new masterbrand platform set to supercharge sales of its drinks across the UK market. Encompassing TV advertising, social, in-store activation, consumer sampling… This story continues at Lucozade’s major new masterbrand platform unveiled […]
< 1 min read
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  1. Data & Insights

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
2 min read
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  1. Data & Insights

February Sales Signal change is coming

What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
2 min read
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  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Technology & Innovation

The Top 5 Companies in EMI/RFI Shielding Materials Market

In today’s digital world, Electromagnetic Interference (EMI) and Radio Frequency Interference (RFI) are everywhere available. This is mainly because there are so many electronic devices and wireless communication systems all around us. In this blog post, we will discuss in detail the top 5 companies in the EMI/RFI shielding market, as well as its future […]
< 1 min read
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  1. Department: Nonfood

Alan Bates accuses Post Office of trying to ‘silence and discredit’ him

Alan Bates, who was portrayed by actor Toby Jones in the TV drama Mr Bates vs The Post Office, has accused the Post Office of spending 23 years trying to block his campaigning for victims of the scandal in various ways. Bates was giving evidence… This story continues at Alan Bates accuses Post Office of […]
< 1 min read
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  1. Technology & Innovation

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Technology & Innovation

Ad Tech’s Performance Review

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger.
< 1 min read
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  1. Media & Marketing

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
4 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. CPG: Adult Beverage

Carlsberg presents new global campaign

New integrated campaign focuses on Carlsberg’s belief in progress through curiosity with the strapline: “Do the best things begin with curiosity? Probably.” “Do the best things begin with curiosity? Probably.” will be a fully integrated campaign across cinema, TV, online video and BVOD, consumer PR,… This story continues at Carlsberg presents new global campaign Or […]
< 1 min read
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  1. Data & Insights

How to Protect Your Site From Credential Stuffing Attacks

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed […]
3 min read
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  1. Media & Marketing

How Roku is Shaping the Shoppable Content Era

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.  Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […]
< 1 min read
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  1. CPG: Food

Saka and Modrić star in new Snickers ‘own goal’ campaign

Mars Wrigley has launched a major new European-wide campaign for its Snickers brand starring footballers Bukayo Saka and Luka Modrić. The “Snickers Own Goal” campaign features a TV ad designed “to help football fans steer clear of embarrassing ‘own goals.’” Set in a barbershop, the… This story continues at Saka and Modrić star in new […]
< 1 min read
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  1. Data & Insights

On Stuff.

Visual by Gemini Advanced A colleague and friend recently asked a question: Do we own stuff or does stuff own us? His family was in the midst of a career driven move and a lot of the discussion had to do with stuff. Does one sell or rent or keep a home empty. If one […]
4 min read
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  1. Shopper & Customer

Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020, it was only a matter of time before Target entered the mix. With the addition […]
5 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Shopper & Customer

Creating Buzz For Product Launches Through Experiential Marketing

Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
4 min read
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  1. Media & Marketing

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU rolled out new innovations, including several AI-powered capabilities, at its One24 event. NBCUniversal today (March 20) continued its efforts to demonstrate how it plans to bring TV in line with digitally powered ad channels at One24, the latest edition of its annual technology and developer conference. […]
< 1 min read
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  1. Media & Marketing

MNTN Integrates with Popular Measurement Platform

MNTN has fully integrated with Rockerbox, allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. The integration includes MNTN’s proprietary Verified Visits attribution, which is designed to attribute site visits to CTV ads only when the ads […]
< 1 min read
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  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
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  1. Data & Insights

2024 Upfronts / NewFronts Webinar

Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
3 min read
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  1. Media & Marketing

Super Sunday delivers a record day of TV viewing

Total TV usage dipped in February; streaming usage climbed to 37.7% of TV In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in […]
4 min read
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  1. Media & Marketing

Why Does Food Outlet Brand Marketing Messaging Matter

  At the intersection of new customer acquisition, emerging food trends, and consumer migration brand messaging plays an increasingly important role according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   Johnson stated, Brand marketing messaging is crucial for several reasons. It acts as the voice of your brand, shaping how customers […]
5 min read
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  1. Retailer Media
  2. Channel: Mass
  3. Corporate Strategy
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  10. Trends & External Forces

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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  10. Stores & Formats

Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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  10. Stores & Formats

Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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