1. Media & Marketing

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

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WitScore: 5

In advance of the upfronts and Summer Olympics, NBCU rolled out new innovations, including several AI-powered capabilities, at its One24 event.

NBCUniversal today (March 20) continued its efforts to demonstrate how it plans to bring TV in line with digitally powered ad channels at One24, the latest edition of its annual technology and developer conference. Several announcements were made around advances in targeting, measurement, commerce and streaming experience as the media conglomerate prepares for its upfront presentation on May 13 and hosting the Summer Olympics.

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