Marketing: Broadcast

  1. CPG: Adult Beverage

Carlsberg presents new global campaign

New integrated campaign focuses on Carlsberg’s belief in progress through curiosity with the strapline: “Do the best things begin with curiosity? Probably.” “Do the best things begin with curiosity? Probably.” will be a fully integrated campaign across cinema, TV, online video and BVOD, consumer PR,… This story continues at Carlsberg presents new global campaign Or […]
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  1. Data & Insights

How to Protect Your Site From Credential Stuffing Attacks

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed […]
3 min read
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  1. Media & Marketing

How Roku is Shaping the Shoppable Content Era

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.  Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […]
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  1. CPG: Food

Saka and Modrić star in new Snickers ‘own goal’ campaign

Mars Wrigley has launched a major new European-wide campaign for its Snickers brand starring footballers Bukayo Saka and Luka Modrić. The “Snickers Own Goal” campaign features a TV ad designed “to help football fans steer clear of embarrassing ‘own goals.’” Set in a barbershop, the… This story continues at Saka and Modrić star in new […]
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  1. Data & Insights

On Stuff.

Visual by Gemini Advanced A colleague and friend recently asked a question: Do we own stuff or does stuff own us? His family was in the midst of a career driven move and a lot of the discussion had to do with stuff. Does one sell or rent or keep a home empty. If one […]
4 min read
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  1. Shopper & Customer

Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Target’s announcement earlier this month that it was launching a paid membership plan almost felt like a foregone conclusion. Amazon’s Prime membership has been paying dividends for the company for decades, and after Walmart followed suit with Walmart+ in 2020, it was only a matter of time before Target entered the mix. With the addition […]
5 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Shopper & Customer

Creating Buzz For Product Launches Through Experiential Marketing

Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
4 min read
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  1. Media & Marketing

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU rolled out new innovations, including several AI-powered capabilities, at its One24 event. NBCUniversal today (March 20) continued its efforts to demonstrate how it plans to bring TV in line with digitally powered ad channels at One24, the latest edition of its annual technology and developer conference. […]
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  1. Media & Marketing

MNTN Integrates with Popular Measurement Platform

MNTN has fully integrated with Rockerbox, allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. The integration includes MNTN’s proprietary Verified Visits attribution, which is designed to attribute site visits to CTV ads only when the ads […]
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  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
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  1. Data & Insights

2024 Upfronts / NewFronts Webinar

Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
3 min read
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  1. Media & Marketing

Super Sunday delivers a record day of TV viewing

Total TV usage dipped in February; streaming usage climbed to 37.7% of TV In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in […]
4 min read
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  1. Media & Marketing

Why Does Food Outlet Brand Marketing Messaging Matter

  At the intersection of new customer acquisition, emerging food trends, and consumer migration brand messaging plays an increasingly important role according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   Johnson stated, Brand marketing messaging is crucial for several reasons. It acts as the voice of your brand, shaping how customers […]
5 min read
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  1. Technology & Innovation

Beyond AI: Emerging Technologies That Are Reshaping Retail

In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
3 min read
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  1. Media & Marketing

Richmond sausages roll out new £2.6m advertising push

Richmond, the sausage brand, has kicked off a £2.6m marketing campaign including a TV ad, video-on-demand, outdoor posters, social media and in-store promotions. The “Good Times” brand campaign is designed to highlight the brand’s “unique heritage whilst also providing a look ahead to the future… This story continues at Richmond sausages roll out new £2.6m […]
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  1. Data & Insights

Jason & Scot Show: Temu Deep Dive with Earnest Analytics

Michael Maloof, Head of Marketing for Earnest Analytics, joined Jason Goldberg and Scot Wingo on the latest episode of the Jason & Scot Show, a weekly podcast with the latest e-commerce news and events. The topic of discussion was Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, which has become the […]
3 min read
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  1. CPG: Food

Onken recruits Paddy McGuinness for ad campaign

The Onken yogurt brand, part of the Emmi Group, has announced a year-long campaign partnership with TV presenter and comedian Paddy McGuinness to drive awareness and growth of its entire portfolio. The integrated campaign will set out to help the nation make time to ‘feed… This story continues at Onken recruits Paddy McGuinness for ad […]
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  1. Technology & Innovation

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
7 min read
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  1. Media & Marketing

Five Iron Golf’s Beverage Partnership is Branding Coup

  Five Iron Golf, the nation’s leading indoor golf and entertainment space that is consumer focused, interactive, participatory and selling both food and beverage recently announced a partnership with Rehab Monster proving you don’t have to have 100 plus locations to garner marketing partnerships that drive new electricity. Now according to Steven Johnson Grocerant Guru® […]
4 min read
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  1. Media & Marketing

Chocomel launches new TV ad campaign

Chocomel is launching TV ads designed to raise brand awareness and increase penetration under the banner: ‘When Life Gives You Chocomel’. Jake Rylands, UK brand manager for Chocomel, said: “Deliciously indulgent Chocomel has gone from strength to strength since launching in the UK back in… This story continues at Chocomel launches new TV ad campaign […]
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  1. Channel: Ecommerce & Digital

Seeking Dignity In Life & In An Amazon Warehouse

Teen Vogue has a really interesting story entitled, “What It’s Like To Organize My Amazon Warehouse As A Young Queer Person.” The piece is by Ash Judd, described as “a 20-year-old queer person who has worked at the Amazon STL8 warehouse in St. Peters, Missouri, since December 2021.” Here’s how Judd sets up the story: […]
4 min read
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  1. Data & Insights

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
5 min read
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  1. Trends & External Forces

Kerrygold new advertising campaign

Kerrygold is to return to British TV screens this Spring as part of a major new advertising campaign that will run throughout 2024. The multi-channel campaign ‘May your table always be full’ explores the power of reconnecting with friends and family at mealtimes amid the… This story continues at Kerrygold new advertising campaign Or just […]
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  1. Stores & Formats

NGA Unveils Creative Choice Award Winners

The National Grocers Association (NGA) has revealed the winners of the annual Creative Choice Awards, which “recognizes the best marketing and merchandising programs among independent grocery retailers.” The following are the 2024 Creative Choice Awards recipients: •  Connections Through Omnichannel Smaller operator (1-15 stores) Winner: Trig’s Cheese of the Month  Honorable Mention: Pay-Less Supermarkets Explore […]
2 min read
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  1. Data & Insights

Adapting to Change: How to Get a Grip on Retail Crime

With the rise in retail crime consistently making the headlines, many retailers are finding themselves struggling to keep both their staff and their stores secure. Retailers continue to have challenges when it comes to security and loss prevention, and are looking for ways to increase profits, reduce theft, and make efficiencies. The British Retail Consortium […]
3 min read
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Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  2. Channel: Grocery
  3. Media & Marketing

Kroger considers Disney+ perk for grocery delivery members

​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
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  9. Stores & Formats

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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