Coca Cola

Articles on Coca Cola

  1. CPG: Beverage

Coca-Cola spices things up with new additions

NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes.  Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon vs. Walmart:  The Multi-Front Battle Continues

Fortune writes about how, while “Amazon will soon top Walmart in overall sales,” it continues to lag in the critical area of grocery sales. Not that Amazon is a laggard:  “After announcing blockbuster financial results from the holiday quarter and its largest operating profit ever last week, Amazon is now worth nearly $1.8 trillion.  The […]
3 min read
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  1. CPG: Beverage

Monster adds new flavour to Reserve range

Monster Reserve Orange Dreamsicle has been added to the brand’s Reserve range. Coca-Cola Europacific Partners (CCEP) has expanded its range with the arrival of Monster Reserve Orange Dreamsicle, alongside the launch of price-marked multipacks (PMPs) for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.… This story continues at Monster adds new flavour to Reserve […]
< 1 min read
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  1. Data & Insights

Generative AI and the Future of Product Development

Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
2 min read
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  1. CPG: Beverage

Absolut Vodka & Sprite now available in the UK

The Coca-Cola Company and Pernod Ricard have announced Absolut Vodka & Sprite is now available to purchase in the UK. Bringing together two brands, the new pre-mixed alcohol ready-to-drink cocktail is made with premium vodka, Absolut, and lemon-lime sparkling soft drink, Sprite. James Davies, senior… This story continues at Absolut Vodka & Sprite now available […]
< 1 min read
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  1. Corporate Strategy

Fanatics Commerce Brings in 3 New Execs to Support Global Growth Goals 

Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth.   In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […]
2 min read
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  1. CPG: Beverage

Coca-Cola to give away 25,000 pizza vouchers

Coca-Cola on-pack promotion is giving shoppers the chance to win 25,000 Domino’s pizza vouchers and four exclusive city escapes to Naples. Coca-Cola is giving shoppers the chance to win a £20 pizza voucher from a pool of  25,000 Domino’s pizza vouchers and run in a… This story continues at Coca-Cola to give away 25,000 pizza […]
< 1 min read
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  1. Associates & Employees

Worth Reading:  Prison Labor, Supply Chains, & The US Food Industry

The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […]
2 min read
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  1. Partnerships & Alt Profit

Coca-Cola Solid Brand, Solid Partnerships, Drive Branded Continuity

  If you ever wondered why, you might pay just a little bit more for a global legacy branded product, stop wondering.  You don’t become a global brand without first producing a quality consumer approved, accepted, and apricated product. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® they become a global […]
3 min read
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  1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
< 1 min read
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  1. CPG: Beverage

Monster teams with X Games

Coca-Cola Europacific Partners (CCEP) has launched a brand-new X Games experience promotion for its Monster Energy brand, to help retailers tap into Monster fans’ love of extreme sports. The X Games has grown to be one of the world’s biggest extreme sports competitions, with both… This story continues at Monster teams with X Games Or […]
< 1 min read
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  1. Agencies & Vendors

How Sarilla Turns Cold Leads Into Warm Leads with RangeMe

“RangeMe is not necessarily the place where you are going to close a deal, though it has happened for us. What it does is move a cold lead into a warm lead and starts to build that buyer relationship.” With this statement, Sara Delaney, Founder & CEO of beverage brand Sarilla, concisely summarized how best-in-class […]
7 min read
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  1. CPG: Beverage

Worth Watching:  Coke Takes A Holistic Approach To Advertising

Variety has a story about how a new Coca-Cola advertising campaign “emphasizes its broad portfolio of drinks, not just a single product such as Fanta, Diet Coke or Dasani as has been the company’s typical marketing strategy over the years. The TV commercial, which will appear in both 30- and 90-second versions, is believed to […]
< 1 min read
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  1. Channel: Delivery

Consumers Spiced it up in 2023

  All food retailers know what their current customers bought from them in 2023.  However, have you wondered just what your customers were buying from your competitors when they were not buying from you?  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® suggest that you read what recent Grubhub report found consumers were […]
3 min read
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  1. Media & Marketing

The Longevity Of Advertising Effectiveness

Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is the biggest variable when it comes to ad effectiveness so if an ad works well, it should be used for as long as possible. Coca-Cola’s ‘Christmas Caravans’ ad has been used […]
2 min read
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  1. Media & Marketing

X, Formerly Twitter, in Talks With Amazon

The social media platform X, formerly known as Twitter and owned by Elon Musk, is reportedly in conversations with Amazon.com to incorporate itself into the e-commerce company’s ad-buying software, The Wall Street Journal reported. The news outlet reported that the potential collaboration would aim to target small and midsized businesses on Amazon’s marketplace and convince […]
< 1 min read
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  1. Department & Category

Your Views:  Pinot Noirs & Chocolate Milkshakes

Last week I referenced a Ted talk by restaurateur Will Guidara, in which he described a customer service epiphany that changed his approach to business and inspired what he calls “unreasonable hospitality.” Which led MNB reader Kiran Smith to write: Thank you so much for sharing this! It was a great reminder that we all […]
7 min read
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  1. Department: HBC

Your Views:  We All Deserve A Break Today

Lots or response to yesterday’s FaceTime, in which I went to McDonald’s to road test the supposedly new-and-improved burgers that have been seven years in the making. MNB reader Barbara Watters wrote: Love the morning FaceTimes.  Your McDonald’s segment had me remembering my recent Big Mac a few weeks ago.  Blah and bleg.  The flavor […]
10 min read
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  1. Trends & External Forces

Live from Groceryshop with Coca-Cola’s Simon Miles

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape […]
2 min read
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  1. Technology & Innovation

Your Views:  Even A Blind Man Knows

Got the following email regarding my conversation with ReposiTrak’s Randy Fields and Dr. Benjamin Miller, executive vice president of regulatory and scientific affairs of The Acheson Group (TAG): Thank you for presenting the discussion about the FDA’s new traceability requirements.  People in our industry are simply not aware of the impending, major disruption in logistics […]
8 min read
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  1. Technology & Innovation

Confer With announced as Overall Winner at 2023 RTIH retail technology innovation awards event

Confer With, a 1:2:1 video commerce platform built for retail and e-commerce firms seeking to scale personal shopping, emerged victorious this week as the Overall Winner at the 2023 RTIH Innovation Awards. After a rigorous judging process and amidst strong competition across various categories, Confer With received praise not only for its individual contributions but […]
2 min read
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  1. Retail Operations

Building Omnichannel Capabilities with Bayer’s Ajay Sharma

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Advil, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/Follow Bayer on Linkedin :  https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/ Ajay  answers these questions :  Take us […]
2 min read
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  1. Retail Operations

Building Omnichannel Capabilities with Bayer’s Ajay Sharma

The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Advil, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/Follow Bayer on Linkedin :  https://www.linkedin.com/company/bayer/Follow Bayer online at: https://www.bayer.com/ Ajay  answers these questions :  Take us […]
2 min read
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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Photo courtesy Home Depot Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Zach Darkow, Head of Marketing Measurement at the Home Depot, will join a dynamic discussion with Jeffrey Bustos of IAB, Claire […]
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Summit Spotlight: Navigating the Retail Growth Outlook DSI

Ecommerce is complex, but too often brands embrace a simplistic view of what it means to their business. The conversation often centers around market penetration or ecommerce’s share of growth and profitability relative to physical retail.  But Russ Dieringer, founder and CEO of the research and analyst firm Stratably, argues this is just one piece of […]
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Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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