Coca Cola

Articles on Coca Cola

  1. Corporate Strategy

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
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  1. Department: Food

Perfetti Van Melle targets sharing market

Perfetti Van Melle is targeting the growing sharing opportunity and a younger audience with the launch of two new packs – Mentos Fanta Pouch Bag and Mentos Fruit Mix Pouch Bag. The new pouch bag format will allow Mentos to increase its presence throughout the… This story continues at Perfetti Van Melle targets sharing market […]
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  1. Department: Beverage

One Stop opens new and enhanced store in Portsmouth

One Stop has opened its new and enhanced store at Brunel House, The Hard in Portsmouth. The brand-new store opened on Thursday 11 April with a special launch celebration attended by members of the local community, which saw locals enjoy free Costa Coffee all day.… This story continues at One Stop opens new and enhanced […]
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  1. CPG: Beverage

Real-time Diet Coke fans inspire new ads

Diet Coke is putting its fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers’ love the ‘Diet Coke’ break and being. The brand has revealed two new adverts, ‘Diet Coke Breaks Inspired by You’, directed by… This story continues at Real-time Diet Coke fans inspire new […]
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  1. Data & Insights

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over […]
4 min read
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  1. CPG: Beverage

Coca-Cola new on-pack promotion

Coca-Cola Enterprises (CCEP) is giving shoppers the chance to win one of 295 pairs of tickets across UEFA Euro 2024, music festivals and the 2024 Summer Olympic Games in Paris. The promotion will run for seven weeks across Coca-Cola Original Taste and Coca-Cola Zero Sugar… This story continues at Coca-Cola new on-pack promotion Or just […]
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  1. Department: Beverage

£1 Costa Coffee for a day at participating One Stop stores

On Thursday 21 March, customers can pick up a Costa Coffee drink for £1 from Costa Express machines across participating One Stop stores. Customers will be able to choose from a wide variety of drinks available from the machine, such as lattes, mochas and hot… This story continues at £1 Costa Coffee for a day […]
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  1. Shopper & Customer

Circana announces its U.S. CPG Growth Leaders

CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […]
2 min read
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  1. Data & Insights

dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights

By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
3 min read
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  1. CPG: Beverage

Diet Coke unveils new ‘evolved’ ad campaign

Diet Coke has announced its new campaign, ‘Love What You Love, By You’, an evolution of its brand campaign launched in 2022, ‘Love What You Love’. The integrated consumer marketing campaign includes a brand-new TV advert inspired by real breaks, video-on-demand, out of home and… This story continues at Diet Coke unveils new ‘evolved’ ad […]
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  1. Partnerships & Alt Profit

Monster Juiced Bad Apple hits the shelves

Coca-Cola Europacific Partners (CCEP) has added a new flavour to its Monster Juiced range with Monster Juiced Bad Apple. Available in plain and priced-marked cans, Monster Juiced Bad Apple combines the Monster Energy blend with apple flavour that is not too sweet and aims to… This story continues at Monster Juiced Bad Apple hits the […]
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  1. CPG: Beverage

Coca-Cola launches new lemon variant

Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will hit the shelves in March. The new products combine Coca-Cola with lemon giving consumers the option to enjoy with or without sugar and aim to meet growing consumer demand for innovation in colas, with flavoured… This story continues at Coca-Cola launches new lemon variant Or […]
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  1. Technology & Innovation

Aramark Collegiate Hospitality opens Amazon Just Walk Out tech powered store at Lesley University

An Amazon Just Walk Out technology powered store has opened at Lesley University in the US. Lesley University is a private university in Cambridge, Massachusetts. Its students can now experience a frictionless shopping experience on campus, with the likes of snacks and drinks available to buy. In a LinkedIn post, Brisbane Vaillancourt, Regional Vice President […]
2 min read
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  1. CPG: Beverage

Coca-Cola spices things up with new additions

NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes.  Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon vs. Walmart:  The Multi-Front Battle Continues

Fortune writes about how, while “Amazon will soon top Walmart in overall sales,” it continues to lag in the critical area of grocery sales. Not that Amazon is a laggard:  “After announcing blockbuster financial results from the holiday quarter and its largest operating profit ever last week, Amazon is now worth nearly $1.8 trillion.  The […]
3 min read
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  1. CPG: Beverage

Monster adds new flavour to Reserve range

Monster Reserve Orange Dreamsicle has been added to the brand’s Reserve range. Coca-Cola Europacific Partners (CCEP) has expanded its range with the arrival of Monster Reserve Orange Dreamsicle, alongside the launch of price-marked multipacks (PMPs) for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.… This story continues at Monster adds new flavour to Reserve […]
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  1. Data & Insights

Generative AI and the Future of Product Development

Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
2 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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