Big Data

  1. Data & Insights

New Results from the Fall 2023 Edition of The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, […]
5 min read
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  1. Data & Insights

16 market research tools and resources to help you think like your consumers

So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
9 min read
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  1. Data & Insights

6 Ways Advanced Tactics Can Speed Up Your Sales Cycle

In the ever-evolving landscape of marketing, e-commerce, operations, and management, executives are constantly on the lookout for strategies that can enhance efficiency and accelerate the sales cycle. In order to stand out in a competitive marketplace, adopting advanced tactics becomes not just advantageous but essential. Here, we explore innovative approaches that can significantly speed up […]
3 min read
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  1. Media & Marketing

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
4 min read
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  1. Trends & External Forces

Metadata matters: Powering future FAST channel success

Still in its early days, the FAST ecosystem is playing catch up with respect to metadata. In a very crowded streaming landscape, FAST channels have gained prominence as a meaningful way to monetize programming, but content isn’t born with an innate ability to deliver itself to audiences. That’s where metadata comes in. FAST represents the […]
< 1 min read
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  1. Data & Insights

Navigating the Future: 3 Critical Predictive AI Challenges Retailers Can Overcome in 2024

Artificial intelligence integration is coming of age in the retail industry. Eighty percent of retailers are expected to adopt AI within the next three years, and according to a recent IDC Europe study, 40 percent of retailers are already in the experimentation phase with generative AI. While generative AI (think AI assistants and ChatGPT) is […]
3 min read
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  1. Data & Insights

NIQ data now available to RangeMe subscribers

SOLON, Ohio and CHICAGO – RangeMe Premium and Pro subscribers now have free access to category-level insights from NIQ’s Extended All-Outlet Combined (xAOC) multichannel market data through a new offering aimed at leveling the playing field for emerging brands. Starting this month, RangeMe subscribers now have access to category-level data segmented by week, facilitating year-over-year […]
2 min read
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  1. Data & Insights

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no […]
4 min read
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  1. Channel: Grocery

ALDI to add 800 stores over five years

BATAVIA, Ill. — ALDI, a retailer already known for its rapid growth, has unveiled plans to increase its store count by 800 locations across the country by the end of 2028. The ambitious five-year expansion plan involves opening new stores and converting existing ones. As part of this expansion effort, ALDI announced that it has […]
2 min read
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  1. Shopper & Customer

Tailor Brand Actions to 4 Shopper Types to Drive Purchases

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the […]
3 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Data & Insights

2024 Upfronts / NewFronts Webinar

Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
3 min read
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  1. Media & Marketing

Super Sunday delivers a record day of TV viewing

Total TV usage dipped in February; streaming usage climbed to 37.7% of TV In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in […]
4 min read
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  1. Data & Insights

Utilizing the External Data Boom for Digital Shelf Optimization

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […]
5 min read
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  1. Shopper & Customer

Gift Cards and the Age of Customer Loyalty

Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In […]
3 min read
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  1. Data & Insights

Why a Successful Retail Data Migration Requires a Data-First Approach

Large retailers are under constant pressure to keep up with new and ever-changing customer demands. At the same time, they’re also grappling with sometimes volatile global supply chains and massive amounts of data — everything from sales and inventory data to pricing and customer insights. It’s a significant undertaking. As more organizations continue their digital […]
4 min read
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  1. Channel: Grocery

Your Views:  Perception Shift

I talked this week about how Jon Jenkins of AWS made the point during the NGA technology Summit that retailers should not compare smart carts to more traditional carts in terms of cost;  instead, he suggested, they should be thought of a self-checkout systems being used throughout the store, taking pressure off the front end. […]
2 min read
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  1. Trends & External Forces

Webinar: How World Athletics is driving host city success beyond economic impact

Major sporting events have the ability to uplift entire cities, communities and economies. See how positive impact can be sustained long after the athletes and fans have left town. In this webinar you will learn: How World Athletics enhanced their hosting strategy and event delivery Ways to justify investment through long-term value and legacy impact […]
< 1 min read
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  1. Data & Insights

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
5 min read
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  1. Shopper & Customer

Building Brand Advocates Through the Post-Click Experience

Creating a positive customer experience lies at the heart of every brand’s purpose in the journey to nurturing and retaining customers. But how does the post-click experience factor into this important dynamic? In an ever-evolving and crowded marketplace — and with social commerce increasingly dictating how customers are introduced to brands and shop with them […]
4 min read
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  1. CPG: Food

Behind the Focus Group Glass

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group glass can distort insights like a fun house mirror.  It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […]
3 min read
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  1. Acquisitions, Divestitures & Mergers

Beyond Acquires Zulily, Plans to Revive Brand in Q2

Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily, following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. Beyond paid $4.5 million in […]
3 min read
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  1. Channel: Dollar/Value

Lidl Names New Chief Commercial Officer and First-Ever Chief Customer Exec

Discount supermarket retailer Lidl U.S. has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. Kerr is returning for a second stint at Lidl U.S., where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer […]
< 1 min read
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  1. Channel: Mass

Your Views:  Illuminated

Got this email responding to Tom Furphy’s and my Innovation Conversation about Walmart’s Luminate program: Walmart does not necessarily need to use data to target specific customers because they attract a large percentage, overall, of demographic and income levels.  If they already know that XX% of people from a specific economic level regularly shop in […]
3 min read
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  1. Data & Insights

SharkNinja taps Horizon next to fuel data powered growth

SharkNinja, a global product design and technology company, today named Horizon Next as their Media Agency of Record across the US and Canada. SharkNinja has engaged Next to design a data powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable […]
< 1 min read
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  1. Data & Insights

The Innovation Conversation:  Data Illuminated

The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing […]
< 1 min read
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  1. Data & Insights

dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights

By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
3 min read
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Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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