Big Data

  1. Data & Insights

Nurturing future leaders: Celebrating the graduates of Nielsen’s Diverse Leadership Network program

Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts inside our own company, with our people. One of our leadership development programs is the Diverse Leadership Network (DLN). Through the DLN, we are investing in […]
2 min read
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  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Shopper & Customer

Acosta: Grocery channel can grow with HBC/GM

JACKSONVILLE, Fla. — The opportunities for grocery retailers to grow their health and beauty care and general merchandise sales are exponential, according to a new study by Acosta Group. In advance of this week’s 2024 National Association of Chain Drug Stores (NACDS) Annual Meeting, Acosta Group has shared the results of its recent proprietary Shopper […]
3 min read
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  1. Data & Insights

AI’s Impact On The Pursuit Of Brand Difference

The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in and year-out roughly eight-in-ten brands fall short on consumer perceptions of difference. Even more brands fall short on difference that is meaningful and relevant. Difference is rare because difference is hard. The […]
4 min read
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  1. Media & Marketing

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. Agencies & Vendors

RangeMe Review: How Due Diligence & Custom Offerings Land 2×4 Nutrition onto Retail Shelves

Nothing irks a buyer more than a brand that goes into a meeting unprepared. In fact, the most common advice I hear from buyers with regards to supplier meeting prep is, “Do your homework.” You should have an idea about the buyer’s organization, the markets it serves, and – whenever possible – actual boots-on-the-ground experience […]
4 min read
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  1. Technology & Innovation

What Emerging Retail Trends Savvy Retailers Should Monitor

In an era defined by rapid transformation and technological innovation, the retail sector finds itself at the forefront of adaptation and change. Staying ahead of emerging trends is about setting the pace and leveraging new opportunities to outstrip competitors. For savvy retailers, this means continuously monitoring developments across multiple fronts, from experiential shopping to advanced […]
3 min read
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  1. Data & Insights

Peaks and valleys: Ad spending trends around the world

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers […]
3 min read
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  1. Data & Insights

Accelerate Retail Success in 2024 with These Four Pillars

Retailers must be smart, proactive, and decisive about their strategic planning, tech investments, and integration processes. That’s not always easy, but there’s a lot of guidance in the form of best practices, industry experts, and partnerships that can help retailers thrive in the current market.  To dig deeper into these resources, RETHINK Retail recently held […]
5 min read
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Data & Insights

Navigating AI in Marketing Mix Modeling: Risk and Rewards

Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Discover how Artificial Intelligence is reshaping the marketing measurement landscape and learn how to leverage that power to optimize your Marketing Mix Modeling approach. Watch the webinar Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Watch the webinar Are you ready to explore the transformative […]
3 min read
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  1. Department & Category

Food sales poised to lead retailers to recovery, says think-tank

The Retail Think Tank (RTT) said this week that this spring and summer could see the start of a much-needed improvement in the UK’s retail fortunes. The RTT, set up more nearly 20 years ago by accountants KPMG and data analyst Ipsos Channel Performance, allows… This story continues at Food sales poised to lead retailers […]
< 1 min read
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  1. Technology & Innovation

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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  1. Data & Insights

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
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  1. Media & Marketing

Metadata is the key to compelling fan experiences as sports migrate to streaming

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
3 min read
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  1. Data & Insights

What’s TV these days?

Advertising in the age of Convergent TV TV is top of mind for many of us as we head into the official Upfronts/NewFronts season. But is there a common understanding of what “watching TV” means anymore? With every new channel that arises, new screen that gains ubiquity or new micro-generation that ages into the consumer […]
3 min read
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  1. Media & Marketing

College basketball boosts U.S. cable viewing in March

Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
4 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Data & Insights

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over […]
4 min read
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  1. Data & Insights

The Future Of Retail: Leveraging Transaction Monitoring In 2024 And Beyond

Transaction monitoring is an important process that helps retailers comply with all legal requirements, most importantly, anti-money laundering (AML) regulations. It monitors real time transactions to see if any suspicious behaviors should be reported to the financial authorities.   It is essential if you want to protect your brand’s reputation and make sure that your customers […]
5 min read
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  1. Data & Insights

New Results from the Fall 2023 Edition of The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, […]
5 min read
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  1. Data & Insights

16 market research tools and resources to help you think like your consumers

So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
9 min read
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  1. Data & Insights

6 Ways Advanced Tactics Can Speed Up Your Sales Cycle

In the ever-evolving landscape of marketing, e-commerce, operations, and management, executives are constantly on the lookout for strategies that can enhance efficiency and accelerate the sales cycle. In order to stand out in a competitive marketplace, adopting advanced tactics becomes not just advantageous but essential. Here, we explore innovative approaches that can significantly speed up […]
3 min read
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  1. Media & Marketing

FAST has made linear TV cool again; personalization will make it cooler

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
4 min read
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  1. Trends & External Forces

Metadata matters: Powering future FAST channel success

Still in its early days, the FAST ecosystem is playing catch up with respect to metadata. In a very crowded streaming landscape, FAST channels have gained prominence as a meaningful way to monetize programming, but content isn’t born with an innate ability to deliver itself to audiences. That’s where metadata comes in. FAST represents the […]
< 1 min read
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  1. Data & Insights

Navigating the Future: 3 Critical Predictive AI Challenges Retailers Can Overcome in 2024

Artificial intelligence integration is coming of age in the retail industry. Eighty percent of retailers are expected to adopt AI within the next three years, and according to a recent IDC Europe study, 40 percent of retailers are already in the experimentation phase with generative AI. While generative AI (think AI assistants and ChatGPT) is […]
3 min read
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  1. Channel: Mass
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  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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