Data & Insights

Articles about leveraging Data and Insights in retail and CPG.

  1. Data & Insights

The Surge of LED Light Bulbs in Home Improvement

The home improvement sector has witnessed considerable evolution in recent years, but a particularly standout story has been the impressive growth in LED light bulb sales. This segment not only demonstrates the industry’s adaptability to consumer demands for energy efficiency and smart home compatibility but also highlights the shifting dynamics among leading retailers. A Bright […]
3 min read
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  1. Shopper & Customer

Digital Perfect Store

Creating the Perfect Store online merges the essence of physical retail success with digital sophistication to harness the burgeoning eCommerce wave. As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly. What is the Perfect Store Online? At its core, […]
3 min read
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  1. Media & Marketing

Four Measures Of Brand Progress

Measuring brand progress allows a marketer to gauge how well the brand strategy is working, the impact marketing activity is having, and to keep an eye on the competition. The four measures below are among the most important for gauging brand success. These dimensions tend to develop at different rates, which means that the most […]
2 min read
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  1. Data & Insights

Generative AI and Cloud Insights Webcast

Join YipitData’s Nick Shields, Matt Wegner, and Chris Goessling, on May 08, 2024 at 1:00 PM ET for a read into AI and the Cloud at AMZN, GOOG, MSFT, and Chat GPT. The team will discuss: AI product adoption and revenue growth at AWS, Azure & GCP Reads into training vs. inference workloads Pricing vs. […]
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  1. Data & Insights

Creative content automation for omnichannel retail companies

Creating content for multiple channels, like social media posts, email campaigns, in-store signage, and product descriptions, can be overwhelming. The content creation demands of an omnichannel retail company can be huge at times. Relayter streamlines this process by delivering fresh, engaging content across all your channels. Keeping up with the ever evolving needs of today’s […]
4 min read
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  1. Data & Insights

The Record: U.S. audio listening trends powered by Nielsen and Edison Research

Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting.  Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. An important tool for advertisers, artists, broadcasters and […]
3 min read
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  1. Channel: Drug

Drug Channels News Roundup, April 2024: CVS’s Humira Strategy, White Bagging “Savings,” IRA vs. Part D Plans, Walgreens Specialty Update, Pharmacies vs. GoodRx, and Oncology Fun

April is over, so it’s time to hop into this month’s selection of noteworthy news: CVS Health’s formulary boosts a Humira biosimilar An insurer ditches buy-and-bill to save money for plans—but maybe not for patients? My $0.02 on how Medicare Part D plans will react to the Inflation Reduction Act Walgreens’ unexpected specialty pharmacy strength […]
2 min read
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  1. Media & Marketing

Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.
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  1. Channel: Ecommerce & Digital

Amazon Q Business, now generally available, helps boost workforce productivity with generative AI

At AWS re:Invent 2023, we previewed Amazon Q Business, a generative artificial intelligence (generative AI)–powered assistant that can answer questions, provide summaries, generate content, and securely complete tasks based on data and information in your enterprise systems. With Amazon Q Business, you can deploy a secure, private, generative AI assistant that empowers your organization’s users […]
8 min read
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  1. Technology & Innovation

Dinners That Delight: How Tech Enhances, Not Replaces, Social Dining for Young Adults

  In today’s fast-paced world, where “What’s for dinner?” often starts with a phone swipe, technology undeniably impacts dining decisions. But a recent study by the Culinary Visions Panel’s Mindful Dining Initiative reveals a surprising truth: young adults (Gen Z and Millennials) crave both convenience and human connection when dining out. Key Takeaways: ·         Technology […]
2 min read
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  1. Channel: Ecommerce & Digital

A Modern Retail Masterclass with Billy May, CEO, Brooklinen

Joining us for our final episode recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is deeply experienced retail executive and current CEO of Brooklinen, Billy May. In a wide-ranging discussion of the evolution of DTC, e-commerce and harmonized retail, Billy lays out the essentials to building and growing remarkable retail […]
3 min read
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  1. Data & Insights

Tesco taps Eagle Eye AI and machine learning technology to help grocery giant personalise Clubcard promotions

Eagle Eye has secured a one-year contract, with the option to renew for a further year, with Tesco for its AI powered Personalised Challenges solution. This is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalisation through its […]
2 min read
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  1. Data & Insights

Ask the Experts: Competitive Benchmarking Powered by CLV Ultra, Applied to Temu

In this episode of Earnest Talks, Michael Maloof, Head of Marketing at Earnest Analytics, sat down with Daniel McCarthy and Peter Fader (co-founders @ Theta) to unpack the methodology behind their new model, CLV Ultra, and apply it to Temu, Walmart, Etsy, Ebay, and other key competitors. Peter Fader on the genesis and scalability of […]
4 min read
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  1. Technology & Innovation

Amazon Pay Isn’t What It Used to Be. Will Its Top Employees Stick Around?

Today at Big Technology, we’re continuing our series where Amazon veteran examines the company’s strategy and trajectory after working there for twelve years. This week, Coulter looks looks at the company’s stock-heavy pay strategy, and how it might influence its ability to retain top talent. Amazon Pay Isn’t What It Used To Be. Will Its […]
6 min read
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  1. Data & Insights

Why every brand needs an audience insights platform

Trying to connect with consumers without using an audience insights platform is like trying to nail jello to a wall. No matter how hard you try, nothing you do will stick.  To stand out in a fiercely competitive market, you need to know who your customers are, what they want, and how they behave.  Whether […]
4 min read
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  1. Media & Marketing

A Playbook for Selling on Social Media and Conquering TikTok DSI

With more than 1 billion users worldwide, according to the Business of Apps, TikTok has become one of the most popular social media platforms globally. Now, it’s laying the groundwork to become one of the largest social commerce platforms, too. TikTok continues to invest in its shopping capabilities, with the launch of TikTok Shop and other […]
7 min read
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  1. Channel: Grocery

Albertsons Q4 2023 Earnings Recap

Albertsons reported Q4 and full year 2023 earnings on April 22nd relatively in-line with expectations, marked by slightly better year-over-year net sales, positive but decelerating ID sales growth, and higher digital sales. The bigger news was an amendment to the divestiture of more stores ahead of the FTC hearings this summer. Download our full report […]
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  1. International

The Carbon Footprint of Major Travel Methods

See this visualization first on the Voronoi app. The Carbon Footprint of Major Travel Methods This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Did you know that transport accounts for nearly one-quarter of global energy-related carbon dioxide (CO₂) emissions? This […]
2 min read
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  1. Data & Insights

Digital Marketing Dynamics of 2024

In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
3 min read
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  1. Data & Insights

How AI Has Been on the Front Line Against Retail Fraud

Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the finance […]
3 min read
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  1. Channel: Restaurants

3 Reasons Papa Murphy’s Taco Grande Pizza Limited Time Offer Works Well for Cinco de Mayo

  There are several reasons restaurants and Papa Murphy’s celebrate Cinco de Mayo, according to steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Papa Murphy’s is one of the best restaurant chains with specials that are relevant, timed, customer focused. Here is some of what Papa Murphy’s understands when it come to limited […]
3 min read
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  1. Data & Insights

What Retail Brands Can Learn from Beyoncé

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We […]
< 1 min read
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  1. Technology & Innovation

Innovation, engagement soar at NACDS Annual Meeting

PALM BEACH, Fla. – Sunday’s Business Program at the National Association of Chain Drug Stores (NACDS) Annual Meeting reflected NACDS’ commitment to innovation amid exponential change, through the strength of highly engaged retailer and supplier members and through effective and vibrant association leadership. Steven Anderson NACDS chair Mike Wysong, CEO of Care Pharmacies, and NACDS pPresident […]
4 min read
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  1. Data & Insights

How Has Customer Experience Been Transforming and What Value It Holds In The Future?

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?”  In the case of physical stores, products of good quality, stores with sufficient inventory, convenient locations, interactions from the staff, etc, were some of the primary things customers considered as […]
5 min read
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  1. Media & Marketing

Five social media hacks to promote your e-commerce business

Social media has become an important part of promoting most e-commerce businesses, particularly these days when one viral TikTok video can send sales skyrocketing. Many websites are now even keeping an eye out on TikTok for what the hottest products are, while there’s still also tons of value across the likes of Facebook, Twitter and […]
2 min read
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  1. Shopper & Customer

Best Buy Partners with Content-Rich CNET to Share Ads and Expertise

Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews throughout their purchasing journey. The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. […]
2 min read
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  1. Department: Food

Dinner Time Nostalgia: Comfort Food Drives Fresh Prepared Meal Sales

  Busy schedules and changing lifestyles have fueled the rise of fresh prepared Ready-2-Eat and Heat-N-Eat meals and meal components from restaurants, convenience stores and in grocery stores. But what’s influencing what consumers choose? Enter the surprising factor of nostalgia. Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Today people […]
3 min read
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  1. Retailer Media
  2. Channel: Mass
  3. Corporate Strategy
  4. Partnerships & Alt Profit
  5. Media & Marketing
  6. Retailer Media
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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  1. Channel: Ecommerce & Digital
  2. Channel: Grocery - Natural
  3. Department: Nonfood
  4. Corporate Finance
  5. Media & Marketing
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  8. International
  9. Technology & Innovation
  10. Stores & Formats

Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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  1. Trends & External Forces
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Corporate Strategy
  6. ESG
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees
  10. Stores & Formats

Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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