Data & Insights

Articles about leveraging Data and Insights in retail and CPG.

  1. Data & Insights

Nurturing future leaders: Celebrating the graduates of Nielsen’s Diverse Leadership Network program

Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts inside our own company, with our people. One of our leadership development programs is the Diverse Leadership Network (DLN). Through the DLN, we are investing in […]
2 min read
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  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Shopper & Customer

Mother’s Day spending expected to hit $33.5 billion

WASHINGTON – Mother’s Day spending is expected to reach $33.5 billion this year, according to the annual consumer survey by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest in the history of the survey, following last year’s record $35.7 billion. “Mother’s Day is a time to celebrate the […]
2 min read
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  1. Department & Category

FMI taps Julie Savoie to lead workforce initiatives

ARLINGTON, VA – FMI – The Food Industry Association, has tapped Julie Savoie to lead the association’s strategic direction for, and implementation of, member workplace and workforce initiatives. She will also help oversee the FMI sustainability agenda. Julie Savoie “Workforce capabilities are one of FMI’s Imperative Issues and have become particularly urgent in recent years,” […]
2 min read
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  1. Department & Category

Handheld Happiness: The Battle for the Burger Bite

  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, handheld food for immediate consumption is driving consumer migration when eating out.   Foodservice Solutions® recently conducted grocerant scorecards reveled that 81.6 percent of consumers prefer entrees that can be consumed by hand when not eating at home.  That said it is a […]
3 min read
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  1. Stores & Formats

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Department & Category

PepsiCo: Popping Performance and Refreshing Returns

PepsiCo (NASDAQ: PEP) is a global powerhouse in the food and beverage industry, a part of the consumer staples sector. PepsiCo’s earnings report for the first quarter of 2024 (Q1FY2024) offered valuable insights into the company’s current performance and future trajectory. Pepsi
< 1 min read
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  1. Channel: Mass

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
< 1 min read
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  1. Media & Marketing

Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […]
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  1. Technology & Innovation

Retail Technology Show 2024: artificial intelligence impacting retail and society says Google executive

“Technology is at the heart of societal and business transformation,” said Dex Hunter-Torricke, Head of Global Comms and Marketing at Google’s DeepMind specialist AI unit, as he shared some use cases with the conference audience at Retail Technology Show (RTS) 2024 today. The former Facebook and SpaceX executive is a vastly experienced specialist who shared […]
2 min read
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  1. Data & Insights

Cantaloupe report: cashless, touchless payments surging

MALVERN, Pa. – Cantaloupe Inc., a leading provider of end-to-end technology solutions for self-service commerce, has released its highly anticipated Cantaloupe 2024 Micropayment Trends Report. The report analyzes payment transaction data from a sample of more than 600,000 (out of 1.2 million) Cantaloupe card readers on food & beverage vending and amusement/gaming machines, as well as […]
3 min read
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  1. Shopper & Customer

Acosta: Grocery channel can grow with HBC/GM

JACKSONVILLE, Fla. — The opportunities for grocery retailers to grow their health and beauty care and general merchandise sales are exponential, according to a new study by Acosta Group. In advance of this week’s 2024 National Association of Chain Drug Stores (NACDS) Annual Meeting, Acosta Group has shared the results of its recent proprietary Shopper […]
3 min read
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  1. Department: HBC

Independents Outshine PBMs in Manufacturers’ Exclusive Specialty Pharmacy Networks

Last week, we documented the substantial concentration of dispensing revenues for specialty drugs. See The Top 15 Specialty Pharmacies of 2023: Market Shares and Revenues at the Biggest PBMs, Health Plans, and Independents. Today, we examine how manufacturers’ specialty networks contribute to this concentration. In DCI’s exclusive analysis below, we show that specialty pharmacies affiliated […]
2 min read
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  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Media & Marketing

Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […]
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  1. Media & Marketing

The Grocerant Guru: Why Foxtrot and Dom’s Couldn’t Outfox the Market

  Urban darlings Foxtrot and Dom’s, known for their unique grocery-restaurant hybrid concept, recently shuttered their doors. This surprise move comes just months after their merger into Outfox Hospitality. As the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® let’s dissect six reasons why this innovative concept may not have survived the test of time. […]
2 min read
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  1. Technology & Innovation

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Data & Insights

A Guide to FedEx and UPS Delivery Signature Options

In the world of shipping and logistics, ensuring your packages reach their destination safely and securely is crucial and carriers ensure their full-on commitment to it.  One aspect of this process is the carrier getting a confirmation of receipt upon successfully delivering a package to its intended recipient or an authorized individual at the delivery […]
3 min read
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  1. Data & Insights

AI’s Impact On The Pursuit Of Brand Difference

The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in and year-out roughly eight-in-ten brands fall short on consumer perceptions of difference. Even more brands fall short on difference that is meaningful and relevant. Difference is rare because difference is hard. The […]
4 min read
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  1. Merchandising

Win the Digital Shelf with Digital Shelf Optimization

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. This strategy is pivotal for sustainable, profitable growth in the online marketplace. But what does digital shelf optimization really entail and how can it make a difference to your brand? The Cost of Ignoring Digital […]
3 min read
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  1. Channel: Mass

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Data & Insights

Elevating the Retail Omni-Experience with Strategic In-Store Enhancements

As retail continues to evolve, the demand for an integrated omnichannel experience has become a staple expectation among consumers. Digital advancements have significantly improved online shopping, spotlighting the in-store experience as a pivotal element for fostering trust and loyalty. Efforts are intensifying among brands to establish dedicated teams and invest in resources aimed at ensuring […]
2 min read
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  1. Department: Consumer Durables

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
< 1 min read
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  1. Trends & External Forces

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
3 min read
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  1. Data & Insights

The Resilience of the Paint Sector in Home Improvement

In the vast and varied world of home improvement, paint has always held a place of prominence. As the industry navigates through the economic ebbs and flows of 2024, the paint sector showcases a fascinating tale of resilience, innovation, and shifting consumer loyalty. Painting a room is one of the most affordable and straightforward home […]
3 min read
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  1. Channel: Delivery

Instacart Business: Delivering an Elevated Office Experience with Hines

Hines, a global real estate investment, development and management firm, is no stranger to providing innovative and elevated services to tenants of all sizes. Hines is dedicated to finding new ways to elevate tenants’ experiences by creating a more service-oriented, hospitality-like experience at the office. And at Instacart Business, we’re big fans of enhancing the […]
2 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
Written by
  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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