social commerce

  1. Media & Marketing

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their […]
4 min read
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  1. Data & Insights

How to increase conversion rates on the ecommerce store using site search?

Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com) Site search is a very important feature of an e-commerce store. It helps customers find the products that they are looking for efficiently and quickly. Site search should be a feature that suits all the customers who […]
5 min read
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  1. Data & Insights

How to increase mobile conversion rate: 7 proven tips

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […]
5 min read
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  1. Data & Insights

7 Quick and Effective ways to increase holiday sales

Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the same season when the business becomes very lucrative. Tis’ the reason why you want to concentrate on […]
5 min read
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  1. Media & Marketing

Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation.  During this Retail Remix episode, we go back to a panel of […]
< 1 min read
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  1. Data & Insights

Retail Traffic Trends #148: Consumer Confidence 2023

Over the last few years we have witnessed shopping patterns take many twists and turns. This week, we’ll look at the latest insights on shopping trends and how they impact holiday forecasts and Predictions for 2023. THIS WEEK’S HIGHLIGHTS Amazon hot seat: FTC, 17 states sue Amazon for ‘exploiting its monopoly power’. Doorcounts is becoming […]
2 min read
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  1. Technology & Innovation

Starring Asda, Walmart, and Decathlon: RTIH’s biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including autonomous stores, virtual commerce, Just Walk Out tech meets RFID, and phone shops reinvented. 1. Pixevia works with […]
5 min read
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  1. Technology & Innovation

Retail technology innovation of the week: Pixevia powers IKI GO autonomous store in Lithuania

Retail Technology Innovation of the Week is a new series from RTIH highlighting stand out deployments, launches, and initiatives. Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year. […]
2 min read
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  1. Data & Insights

The Role of AI in Online Payments

There has been much talk of late around artificial intelligence and its growing applications across many use cases in business. In the retail sector, AI is being leveraged in a variety of ways, from demand forecasting to automated inventory management to pricing decisions to optimizing product placement. Another way, perhaps not often considered, is the […]
2 min read
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  1. Data & Insights

5 strategies to stand out during BFCM

Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless.  Ever wondered how ‘Black Friday’ came into existence? Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday […]
5 min read
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  1. Data & Insights

Package Delivery Satisfaction Ratings: Driving Customer Retention and Revenue Growth

The e-commerce landscape today is more competitive than ever. Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to […]
5 min read
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  1. Data & Insights

6 Consumer Trends Shaping 2023 Holiday Shopping

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
5 min read
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  1. Media & Marketing

The Secret to Social Commerce: Think Like a Small Brand and Win

Social commerce is often considered to be the process of selling products and services directly through social media. However, for brands that truly understand the meaning, it’s so much more. It can be the most powerful tool in your arsenal to build loyal customers, increase conversion, and reduce acquisition costs. But many big brands miss […]
2 min read
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  1. Media & Marketing

Back-to-School Promotions: Keeping Up With a New Generation of Shoppers Post-Click

Each year customers are getting younger. Savvy brands are now focusing their efforts on appealing to the next generation of shoppers, including tweens, teens and young adults. As of 2022, Gen Z (currently aged between nine and 24 years old) made up 20.88 percent of the U.S. population, so it makes sense that brands are turning […]
4 min read
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  1. Technology & Innovation

Retail technology innovation of the week: Downtown Spirits achieves Amazon Just Walk Out first

Retail Technology Innovation of the Week is a new series from RTIH highlighting stand out deployments, launches, and initiatives. Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year. […]
2 min read
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  1. Media & Marketing

How Brand Content Authenticity is Impacting Consumer Purchasing Decisions

With recent headlines showing influencers are lying about products, to social platforms expanding their noninfluencer features, it’s clear consumer preferences are shifting and influencers no longer hold the power over consumer purchases as they once did a few years ago. Why is this the case? A lack of authenticity from influencers and sponsored content is […]
2 min read
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  1. Shopper & Customer

Your Views:  (Past) Time

Regarding my story about the power of subscriptions and auto-replenishment, MNB fave Glen Terbeek wrote: Subscription works great for each shopper’s “staple” items (items they use all of the time).  And of course the manufacturers love it. I would guess that Amazon doesn’t buy and resell these items, they just get a fee for providing […]
4 min read
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  1. Data & Insights

Effective SEO Techniques To Drive E-Commerce Traffic This Thanksgiving Weekend

Four months might seem like a long time to go when you’re excited about something.  But that’s not the case for e-commerce businesses, who are running like clappers to meet their holiday season requirements.  If you’re an e-commerce merchant or part of a business, then four months ahead is the perfect time to make the […]
8 min read
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  1. Data & Insights

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

I decided to switch to reusable bags instead of plastic ones, and I’m tote-ally okay with it. Well, that isn’t just a fun wordplay; it’s a statement that perfectly captures how the winds of change are sweeping across the marketplace. The retail landscape is undergoing a monumental shift, and the numbers prove it. According to […]
13 min read
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  1. Media & Marketing

How the Photo-First Social App Lemon8 is Redefining Social Commerce

There’s a palpable shift unfolding in the world of social media as the lines between platforms and e-commerce increasingly blend and blur. It’s a trend we’ve all been noticing — even if we haven’t realized it yet. Meta, for one, has made several attempts to tap into this realm by integrating shopping features into Instagram, […]
3 min read
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  1. Channel: Mass

Walmart Hopes Its Plus Promotion Will Add Up To A Minus For Amazon

Business Insider has a story about how once again this year, Walmart is looking to poach some of Amazon’s Prime Day glory with its own multi-day promotion, Walmart Plus Week. Here’s how Business Insider frames the moment: “Prime Day, the virtual shopping holiday that Amazon invented in 2015, has transformed July from a slow time […]
2 min read
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  1. Corporate Strategy

Social Commerce Needs a Data Strategy

Social commerce is an obvious marketing strategy for many brands; it’s where their consumers live, it’s where their competitors advertise, and when done right, it creates unparalleled engagement with consumers and an opportunity to drive commerce at any touchpoint. Still relatively new, it presents powerful potential for a growth trajectory. For companies all in on […]
3 min read
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  1. Shopper & Customer

When Evaluating Site Design and UX, Don’t Neglect Search

With social commerce on the rise — estimates have sales through social platforms growing from $27 billion in 2020 to nearly $80 billion by 2025 — consumer expectations of online shopping experiences are changing, particularly with respect to website design and user experience. However, as brands adapt their sites to this changing behavior, one key […]
3 min read
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  1. Department: Nonfood

Boom or Bust? How Brands Can Automate in an Endless Channel Environment

Today’s brands are enjoying a once-in-a-century gold rush predominantly sparked by rapid digital growth and a discernible willingness on the part of consumers to take their shopping experiences, even those once thought to be sacred to brick-and-mortar retail, into an e-commerce environment. Add to that a seemingly endless number of sales and distribution channels — […]
3 min read
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  1. Shopper & Customer

A Winning Framework for Incrementality Measurement DSI

“Incrementality, by the way, is just a word in our industry. I don’t think you’d find it in the dictionary, but it’s a very, very common question … ‘Ecommerce often requires a lot of additional investment. Is this going to ultimately result in additional revenue and/or profits for our business?'” — Russ Dieringer, Founder and […]
9 min read
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  1. Shopper & Customer

A Winning Framework for Incrementality Measurement DSI

“Incrementality, by the way, is just a word in our industry. I don’t think you’d find it in the dictionary, but it’s a very, very common question … ‘Ecommerce often requires a lot of additional investment. Is this going to ultimately result in additional revenue and/or profits for our business?'” — Russ Dieringer, Founder and […]
9 min read
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  1. Media & Marketing

5 Omnichannel Marketing Trends for DTC Brands

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help […]
2 min read
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  1. Technology & Innovation

How Businesses Can Use Emerging Technology To Extract Value From Social Media

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]
5 min read
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  1. Corporate Strategy

Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked […]
< 1 min read
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Walmart Streamlines Teacher Support via Box Tops App Integration

Walmart has simplified the process for shoppers who want to support their local schools with the new Connected Accounts feature on the Box Tops for Education app. Shoppers can now give back by connecting their Walmart account with the Box Tops app, without needing to scan or submit receipts. Families can earn when they download […]
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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Photo courtesy Home Depot Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Zach Darkow, Head of Marketing Measurement at the Home Depot, will join a dynamic discussion with Jeffrey Bustos of IAB, Claire […]
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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save […]
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Summit Spotlight: Navigating the Retail Growth Outlook DSI

Ecommerce is complex, but too often brands embrace a simplistic view of what it means to their business. The conversation often centers around market penetration or ecommerce’s share of growth and profitability relative to physical retail.  But Russ Dieringer, founder and CEO of the research and analyst firm Stratably, argues this is just one piece of […]
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