Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Data & Insights

How to increase mobile conversion rate: 7 proven tips

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […]
5 min read
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  1. Technology & Innovation

Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook, Instagram, Messenger and WhatsApp, at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its […]
4 min read
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  1. Trends & External Forces

Day Two: Amazon Faces FTC Antitrust Suit

As we reported yesterday in an afternoon breaking news alert, the Federal Trade Commission (FTC) and the attorneys general of 17 states have filed a sweeping antitrust lawsuit against Amazon, charging the company with business practices that abuse the third part sellers on its Marketplace, forcing them to pay high fees for services that result […]
7 min read
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  1. Channel: Ecommerce & Digital

In The Future, Alexa May Come With Additional Fee Structure

Ars Technica reports that “Amazon thinks that in the near future, its Alexa voice assistant will offer enough value that customers will be willing to pay a subscription fee to use it.” Dave Limp, Amazon’s SVP of devices and services (though he’s scheduled to depart soon to become CEO of Jeff Bezos’ Blue Origin space […]
< 1 min read
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  1. Data & Insights

The Mobile Way: Activating Messaging Channels for Better CX 

April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find […]
3 min read
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  1. Channel: Delivery

Uber Eats To Accept Food Stamps, Healthcare Benefits

The Verge reports that Uber Eats “will start accepting food stamps and healthcare benefits as payment for grocery delivery orders.” Starting in 2024, the story says, “Anyone with a valid Electronic Benefits Transfer (EBT) card, which disburses funds for the Supplemental Nutrition Assistance Program (SNAP, or food stamps), will be eligible to use their funds […]
< 1 min read
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  1. Channel: Ecommerce & Digital

Amazon Bringing Generative AI To Alexa Platform

From Axios: “Amazon held its annual fall event to show off the company’s latest smart speakers, displays and tablets. But the company’s plans to bolster its voice assistant Alexa using generative AI was arguably the biggest news of the day. “Why it matters: The popularity of Alexa helps boost the company’s hardware strategy and e-commerce […]
< 1 min read
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  1. Trends & External Forces

Figs names new chief technology officer

​[[“value”:” Dive Brief The healthcare apparel brand has tapped Mark Bixby for the role, who brings experience from GameStop and Chewy. Published Sept. 19, 2023 Figs healthcare apparel. The company recently partnered with Eko Health for a digital stethoscope. Courtesy of FIGS “]] 
< 1 min read
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  1. Media & Marketing

Building A Successful Event Brand

Do people line up for LEGO events for blocks? Would a ‘World Origami Championship’ be aired on Paperview? I’ll speak to that below, and as a spectator and ‘puntestant’ (my stage name is Kenny Dewitt – ‘Can-He-Do-It’) I can tell you Punderdome is amazing and a shining example of a successful event brand. Since 2011 […]
6 min read
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  1. Data & Insights

How Will Generative AI Disrupt Retail Marketing?

As generative artificial intelligence tools like ChatGPT rapidly evolve, companies across the spectrum are adapting as they try to capitalize on the technology’s potential. This potential ranges from disruptions to marketing efforts, search and consumer behavior to the impacts on workforces, workflows and more. Brand marketers for retailers have been especially focused on following the […]
4 min read
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  1. Data & Insights

The Ways AI Will Transform Your Retail Workforce

Between 2023 and 2028, artificial intelligence in retail markets is expected to grow from $7.3 billion to upwards of $29.45 billion — more than a 400 percent increase. But when most of us imagine how those innovations and implementations will transform the retail world, we tend to only focus on how those technologies benefit consumers. However, the […]
4 min read
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  1. Technology & Innovation

Including Sereact and Bureau: five retail technology funding rounds you need to know about

RTIH rounds up five retail systems ventures who have recently secured significant investments in their businesses, including Kavida.ai, Serve Robotics, and Clean Food Group. 1. Kavida.ai London-based supply chain startup, Kavida.ai, has secured a £900k investment to enhance its platform with artificial intelligence tool ChatGPT. The company, which was founded in 2020, works with manufacturers and […]
4 min read
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  1. Channel: Ecommerce & Digital

Amazon Sets The Table For Thursday’s Q2 Earnings Report

Amazon came out with several announcements yesterday as it appeared to be trying to create a receptive and optimistic context for the Q2 earnings report it is scheduled to release on Thursday. •  Bloomberg reports that Amazon plans to “double the number of US same-day delivery facilities in the ‘coming years,'” a move evidently designed […]
4 min read
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  1. Technology & Innovation

Inside Amazon’s Low Key Plan To Dominate AI

In conversation with Matt Wood (right) this week at Amazon’s AWS Summit. Amazon’s absence from this year’s generative AI bonanza has been a bit puzzling. The company invented Alexa, intuiting people’s interest in speaking with computers, yet when OpenAI released ChatGPT it seemed to cede the territory. But rather than sitting out the game, Amazon […]
5 min read
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  1. Technology & Innovation

How Chatbots Change The Drive-Through Experience

The Wall Street Journal writes this week about how chatbots power by artificial intelligence are poised to charge the fast food drive-through experience. A Journal reporter decided to visit a Hardee’s on Kent Island in Maryland, and after doing so, drove away “confident we’ll all be talking to burger bots soon.” This technology, “unlike a […]
2 min read
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  1. Data & Insights

Why Using Generative AI is the Newest Skill a Retail Marketer Needs to Master

Successful marketers adapt. They adapt to changing customer behaviors, to new technologies, to shifting markets. And great marketers learn new skills to keep up with these changes. Today’s newest skill to learn? Artificial intelligence. Nearly every industry is learning how AI can improve their business. In 2018, McKinsey predicted that AI will bring the greatest […]
4 min read
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  1. Data & Insights

5 Predictions to Help Retailers Prepare for the Future of Retention Marketing

The job of a retail marketer is to adapt. Adapt to new trends and changing customers behaviors. Adapt to declining channels that were once effective. Adapt to customers’ high expectations. Adapt to changing data privacy regulations. But instead of being reactive to trends, why not be proactive? Look to where consumer marketing is headed, and […]
4 min read
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  1. Data & Insights

Tips for a Great eCommerce Returns Process

What a journey has it been for e-commerce returns — From terrifying businesses with the presumption of being customer repulsive and a cost-center to becoming one of the most sought after services from a business.  However, even today, most businesses consider the order experience to end with delivery and see returns as just something trivial […]
4 min read
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  1. Data & Insights

Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success. Details matter, from the initial landing page to order fulfillment through to delivery and aftercare.  […]
4 min read
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  1. Data & Insights

Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success. Details matter, from the initial landing page to order fulfillment through to delivery and aftercare.  […]
4 min read
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  1. Channel: Ecommerce & Digital

Prime Day 2023 Marks Biggest Day of Sales in Amazon History

July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single sales day in Amazon’s history, it was also the biggest day for ecommerce sales thus far this year, according to Adobe. Data from Adobe Analytics showed that U.S. consumers spent a total of $12.7 billion over the two-day event, up […]
2 min read
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  1. Channel: Ecommerce & Digital

Prime Day 2023 Marks Biggest Day of Sales in Amazon History

July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single sales day in Amazon’s history, it was also the biggest day for ecommerce sales thus far this year, according to Adobe. Data from Adobe Analytics showed that U.S. consumers spent a total of $12.7 billion over the two-day event, up […]
2 min read
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  1. Channel: Ecommerce & Digital

First day of Prime Day is largest sales day ever on Amazon

SEATTLE — Amazon’s first day of Prime Day, July 11, was the single largest sales day in its history, according to the company. Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across the Amazon store, helping […]
2 min read
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  1. Technology & Innovation

Google Tests AI Designed To Facilitate Medical Diagnoses

The Wall Street Journal reports that Google “is testing an artificial-intelligence program trained to expertly answer medical questions, racing against rivals including Microsoft to translate recent AI advances into products that would be used widely by clinicians.” According to the story, “Google is betting that its medical chatbot technology, which is called Med-PaLM 2, will […]
2 min read
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  1. Technology & Innovation

Furniture retailer DFS deploys CM.com artificial intelligence powered chatbot technology

DFS has partnered with CM.com.    The multi-year deal sees the retailer integrate CM.com’s Sofia conversational AI chatbot technology into its existing platform to help automate customer conversations. Using product features including dialogues, intent and a Q&A database, Sofia supports customers to get to the right information they need more easily – such as Where’s My […]
2 min read
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  1. Data & Insights

Ikea NLP and AI powered Billie chatbot brings increasing benefits to customers and co-workers

Ingka Group, the largest Ikea retailer, has reported on how 8,500 co-workers are being supported by the company’s artificial intelligence (AI) powered Billie chatbot. By tapping chatbots, powered by AI and natural language Processing (NLP), Ikea says it can use automated design systems to better interact with customers in real-time. Billie can understand customer questions, […]
< 1 min read
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  1. Media & Marketing

Your Views:  Mythical Contentions & Other Scary Stuff

MNB Michael Freese wrote in with some thoughts about the FTC suit against Amazon for “trickery” in how it lures and keeps Prime members: I am a long time Prime member but do not use Subscribe & Save. Well….not exactly. Oddly enough, this morning, before reading your comments on this, my Alexa device dinged with […]
4 min read
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  1. Data & Insights

How Retailers Can Avoid Generative AI Failures in Customer Service

Generative artificial intelligence (AI) has become the technology to watch, and major retailers are starting to leverage this breakthrough new tech. Insider Intelligence reports that Walmart is using generative AI for its “Text to Shop,” which lets customers add items to their shopping cart by texting or speaking the item they’d like to purchase. Instacart is […]
3 min read
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  1. Data & Insights

Impact of ChatGPT

Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority.   At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that […]
3 min read
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Note: Requires ChatGPT Plus
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Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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