Marketing: OOH

Articles on out of home marketing (both OOH and DOOH)

  1. Data & Insights

Kroger’s Bold Leap: Pioneering Digital Distribution of Weekly Ad Content

In a groundbreaking move that challenges industry norms, Kroger, the largest grocery retailer in the United States, recently announced its departure from print circular distribution, opting instead for a digital-first approach. This bold decision signifies a significant milestone for the grocery sector as retailers grapple with the daunting task of reevaluating traditional marketing channels in […]
2 min read
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  1. Channel: Drug

Cooler Screens Sues Walgreens for Ending Smart Door Agreement

In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores. A […]
4 min read
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  1. Media & Marketing

Sports Marketing to Advancing Women with NextUp’s Lisa Baird

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women. Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you […]
2 min read
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  1. Shopper & Customer

New Digital Solutions Are Solving the Retail Industry’s Existential Crisis

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital […]
3 min read
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  1. Media & Marketing

The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, […]
4 min read
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  1. Data & Insights

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Shopper & Customer

Casey’s General Store Evolving with Consumers

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to garner customers, drive top-line sales, and bottom-line profits. Regular readers of this blog have been reading about the continued success that Casey’s General Stores have had ever since the first test experiment they had with pizza.  What a 15-year run it has been. According to […]
4 min read
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  1. Media & Marketing

Food Marketers Need Phone Food Marketing

  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
4 min read
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  1. Retailer Media

Looking Beyond Retail Media’s Familiar 4 Walls: The Importance of Omnichannel in ‘Retail Media 2.0’

For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider […]
3 min read
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  1. Data & Insights

The Importance of Mobile Device Management in Retail: Challenges and Solutions

Android-based devices are widely used in the retail industry, particularly in scenarios such as inventory management, point-of-sale systems, self-service kiosk, digital signage, and customer engagement. Android MDM (Mobile Device Management) has been a trend in the retail industry as it helps retailers to effectively manage all devices that are used by their employees. Additionally, Android […]
3 min read
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  1. Media & Marketing

MealTrak results show continued fall in out-of-home eating occasions

Latest MealTrak results show the number of out-of-home eating occasions were -1% lower than the comparable period in 2022, on a 52 week/MAT basis. In the latest 12 weeks, the number of out-of-home eating occasions fell by -10% vs. the equivalent period in 2022. Total food to go occasions declined by -11% in the latest […]
< 1 min read
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  1. Data & Insights

How Location Data is Helping Retailers Bounce Back From the Downturn

As economies worldwide roar back after 2022’s downturn, retailers are looking for ways to capitalize on a flurry of new consumer activity. Armed with insights from the bumpy years of the COVID-19 pandemic, many are turning to data-driven strategies to shore up their customer base and find new markets. One important tool for driving retail […]
4 min read
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  1. Media & Marketing

Road Runner Sports Ties Digital Signage to its VIP Loyalty Experience

Road Runner Sports is enhancing its in-store experience and streamlining sales associates’ duties with digital signage introduced in partnership with Creative Realities. Members of Road Runner’s VIP loyalty program can get a personalized in-store experience using the displays, including a welcome video and a digital queue tracker that lets them continue shopping while they wait […]
2 min read
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  1. Retail Ecosystem

Resounding success: 23 tips for a thriving pop-up shop

Pop-up shops are all the rage these days. Not only do they provide an opportunity to showcase your goods or services to new customers, but they can be incredibly enjoyable too. But if you want your pop-up shop to be a successful success, you need to plan ahead and follow some key strategies. In this […]
4 min read
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  1. CPG: Food

Dairy Industry Tries To Reverse “Not Milk” Trend

The New York Times has a story about what it calls the “Not Milk generation, teenagers and young adults who grew up ordering milk alternatives at coffee shops and toting water bottles everywhere. Turned off by the no-fat and low-fat milks served at school, worried about climate change and steeped in the increasing skepticism toward […]
2 min read
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  1. Retailer Media

The Value of Retail Media Networks

What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […]
4 min read
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  1. Retailer Media

Why Retail Media Networks Are the Future of Retail

Social media. TV. Influencer marketing. Search. They’re big, they’re glitzy, and often seen as the most popular advertising channels. But there’s another serious contender on the block: retail media networks (RMNs). Though online RMNs have been around since the launch of Amazon.com’s ad business in 2012, it’s only recently that they’re gaining real traction among […]
3 min read
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  1. Shopper & Customer

Rustlers launches Marinara Meatball Sub

Kepak is appealing to the growing number of cost-conscious consumers seeking hot lunchtime options with the launch of a Marinara Meatball Sub Sandwich. The Meatball Sub (RRP £2.30, case size four), complete with a marinara sauce, provides a hot new addition to the fixture that can easily replicate the out-of-home menu favourites shoppers are craving, […]
< 1 min read
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  1. Channel: Restaurants

Independent restaurants can Extend the Halo of ‘Better-4-You’ with Free Software

  Building your brand can be a great benefit today when you are targeting both Millennials and Gen Z consumers.  Digital natives have never had to adopt technology, they grew up with it.  Hand Held mobile marketing is simply they way they think, relate, and find relevance. Steven Johnson Grocerant Guru® at Tacoma, WA based […]
3 min read
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  1. Department & Category

KP Snacks launches £750k campaign for Tyrrells

To drive awareness of its premium snack brand Tyrrells, KP Snacks is launching a new £750k radio and out-of-home campaign. Running from 6 March until 21 May, a new radio campaign will feature Tyrrells core range of classic flavours, including Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive. Dan Winslet, global Tyrrells […]
< 1 min read
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  1. Media & Marketing

Campo Viejo inspires Pasión

Campo Viejo is inviting consumers to “Add Some Pasión” into their lives with its new brand positioning. The campaign strives to show that passion is an approach to life that makes the ordinary extraordinary and is live now until the beginning of April across OOH, Video on Demand, social media, eCRM and in-store. Lucy Bearman, […]
< 1 min read
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  1. Media & Marketing

Out-of-home eating up year-on-year overall but down over latest 3 months

Latest results from MealTrak, in partnership with TWC Group, show the number of out-of-home eating occasions were +5% higher than the comparable period in 2021 on a 52 week/MAT basis. However, in the latest 12 weeks, the number of out-of-home eating occasions fell by -12% vs. the equivalent period in 2021. In the last 12 […]
< 1 min read
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  1. Shopper & Customer

How to Create Immersive Retail Experiences

Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. Digital signage then was quite simplistic. These solutions didn’t incorporate interactive touch — because most solutions ran solely on a USB stick with a media or DVD player. However, those […]
4 min read
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  1. Media & Marketing

Tanqueray launches ‘Let’s Live Magnificently’ ad campaign

The latest global Tanqueray campaign invites people to ‘Live Magnificently’ by “actively choosing to make the moment, right now, as special as it can be.” Launching this month, the Let’s Live Magnificently campaign, created by Anomaly London, is a series of 10, 20 and 30 second TV and Digital ads, as well as OOH. The […]
< 1 min read
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  1. Shopper & Customer

10 Unique Ways To Make Your Local Retail Shop Stand Out

Are you looking for a way to make your local retail shop stand out from all the rest? Whether it’s redesigning the store interior, creating engaging marketing campaigns, or finding innovative products, there are plenty of creative ways to make your store truly shine.  Creative and unique ideas can help you make a lasting impression […]
4 min read
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  1. Shopper & Customer

The power of truth: 7 killer ad campaigns driven by consumer insights

What – exactly – makes a great ad campaign?  Sure, it never hurts to be funny, colorful, edgy and all the rest, but if the entertainment isn’t backed up with something that resonates at a deeper level, then the whole thing risks being dismissed as eye candy and it won’t achieve any meaningful impact. That’s […]
7 min read
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  1. Department: Food

A fresh new look for Lucozade Alert

Lucozade Alert has invested in a new 500ml can design across all three flavours within the range – Cherry Blast, Tropical Burst and Original Lucozade. After rolling out into stores on 9 January, the launch of the new designs has been supported by out-of-home, video-on-demand, digital and social media advertising, as well as public relations […]
< 1 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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