Casey’s General Stores

  1. Department & Category
  At the intersection of consumers trends, pizza delivery success, and branded line extensions Casey’s General Stores have added new hand-held food menu items for immediate consumption is a perfect fit Edifying its consumer focused grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared menu in the minds-eye of the consumer, according to Steven Johnson Grocerant Guru® […]
  1. Channel: Convenience
  At the intersection of getting the consumers interested in your brand and elevating meal bundling options Casey’s General Stores is focused on consumer messaging that they are about more than just gasoline and pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. ·         Did you know that: 1.       Casey’s has […]
  1. Technology & Innovation
It’s that time of the year. The Northern hemisphere looks forward to spring. The Southern hemisphere looks forward to fall. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards. Wow, a decade of hundreds of martech stack […]
  1. Department & Category
  Casey’s General Stores has long been a staple in the hearts of communities across its 16-state footprint. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Caseys operates at the intersection of a convenience store retailer and pizza chain.  Casey’s plays a vital role in providing essential goods and services to its […]
  1. Technology & Innovation
Insomnia Cookies serves warm cookies all day and late into the night from 240 stores in the US and via its delivery channel. It has selected ParTech Inc’s PAR Punchh loyalty and offers solution to evaluate and strengthen customer connections, increase frequency, and maximise spend.  The restaurant loyalty platform is designed to enhance the customer […]
  1. Trends & External Forces
The Wall Street Journal this morning has a story about how convenience stores “are all trying to grab a bigger piece of the food pie,” carrying more and better fresh food that offer “an appetizing opportunity” for more sales and higher margins. The story cites companies that include Wawa and Casey’s General Stores as having […]
  1. Shopper & Customer
  Much like restaurants and grocery stores convenience stores are edifying customer relevance with technology at both Gen Z and Millennials have adopted, liked, and want including mobile pay options, contactless shopping, ordering ahead for fast pickup. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “Consumers don’t think about retail channel differences […]
  1. Channel: Convenience
  Casey’s General Stores continues looking a customer ahead entering into new technology partnerships that will reduce ‘pain-points’ for both customers and employees according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Casey’s is upgrading its foodservice program with two new technology solutions that will streamline operations and while adding convenience to the ordering […]
  1. Channel: Convenience
  Success does leave clues and at Casey’s General Stores once again it was Pizza, Pizza, Pizza that drive a strong first quarter, marked by an uptick in inside sales; you guessed it driven be pizza sales.  Regular reader of this blog know that Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® was […]
  1. Shopper & Customer
  It is at the intersection of time starved digital native consumers and food sales that there is a battler for share of stomach between Grocery Stores, Restaurants, and Convenience Stores all seeking the best technology to edify their brand with targeted customers Gen Z and Millennials according to Steven Johnson Grocerant Guru® at Tacoma, […]
  1. Stores & Formats
Casey’s General Stores will purchase 63 convenience stores from EG America, a subsidiary of the UK-based EG Group. The stores, in Kentucky and Tennessee, currently operate under the Minit Mart and Certified Oil banners. Financial terms of the deal, which is expected to close later this year, were not disclosed. As part of a three-year […]
  1. Channel: Convenience
  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food along with mix and match grocery offerings will drive continued customer loyalty, customer visits, top-line sales and bottom-line profits at Casey’s General Stores.  Regular readers of this blog know that Casey’s has excelled within the grocerant niche and has a understanding of the value of mix […]
  1. Data & Insights
A.F. Blakemore & Son, the largest SPAR wholesaler in the UK, is working with RELEX Solutions to automate and optimise its supply chain processes.  A.F. Blakemore has 9,000 SKUs in its product range and an annual turnover of £1.2 billion in 2022. The RELEX software will be implemented at its distribution centres, using the solution […]
  1. Channel: Convenience
  Located in the middle of the country, Casey’s General Stores has been evolving with consumers better than any other retail food brand according to Steven Johnson Grocerant Guru® of Tacoma, WA based Foodservice Solutions®.  Regular readers of this blog may remember that Johnson began sharing how this highly successful convenience store chain began to […]
  1. Shopper & Customer
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to garner customers, drive top-line sales, and bottom-line profits. Regular readers of this blog have been reading about the continued success that Casey’s General Stores have had ever since the first test experiment they had with pizza.  What a 15-year run it has been. According to […]
  1. Media & Marketing
  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
  1. Channel: Convenience
  Success does leave clues. Since introducing pizza and other incremental Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food Casey’s General Stores success has stemmed from customer focused clear branded messaging, consistent operational support, and consumer adoption; according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   Regular readers of this blog […]
  1. Media & Marketing
Casey’s General Stores has personalized the shopper journey for its more than 5.5 million rewards loyalty members via more than 1 billion marketing messages in 2022. The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month […]

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TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
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Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
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  3. Department: HBC
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MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
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Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
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  11. Holiday & Events
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  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]


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