Dept. Natural / Organic

  1. Department & Category

What’s Lay’s and IHOP Now Offering Rooty Tooty Fresh ‘N Fruity Chips

  Food Marketers have great jobs and most have lots of fun while working.  Imagine being the new person on the marketing staff and tasked with driving brand awareness while driving top-line sales and bottom-line profits for the brand.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® blending pancakes and potato […]
3 min read
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  1. Partnerships & Alt Profit

CVS Media Exchange (CMX) partners with Pinterest

WOONSOCKET, R.I. — CVS Media Exchange (CMX), a data-led, technology-driven media network that enables partners to reach and better serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on data clean rooms to bring greater transparency to partners (CPG brand suppliers). Provided by LiveRamp, this clean room solution allows CMX partners to track attributed Pinterest […]
2 min read
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  1. Merchandising

Advancements in Vegan Packaging: Navigating 2024’s Thriving Plant-Based Market

Trend projections for this year herald plant-based diets as a pivotal cornerstone in today’s modern dietary preferences. The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. In this article, […]
4 min read
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  1. Data & Insights

How audience measurement innovation benefits the media industry

The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. […]
5 min read
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  1. Media & Marketing

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by […]
2 min read
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  1. Media & Marketing

Retail, Brand Leaders Share Influencer Marketing Tips

During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing, […]
2 min read
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  1. Merchandising

Building Brands for Every Altitude

There’s a famous anecdote about three stone masons. Though its origins are fuzzy, at best, it’s a beautiful lesson in the power of perspective. Each version goes something like this: a stranger wandering along a road encounters a trio of workers. He asks the first, “What are you doing?” The worker responds, “What does it […]
3 min read
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  1. Corporate Strategy

Your Views: Mass Marketing Lives

I got several reactions to yesterday’s breaking news about the Federal Trade Commission (FTC) filing suit to block Kroger’s proposed $24.6 billion acquisition of Albertsons. MNB fave Glen Terbeek wrote: So much mass marketing mentality.  We are past the 1960’s.   What about maximizing market performance of each local store and its shoppers through creating […]
5 min read
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  1. Department: Food

Biona announces six new products

Organic brand, Biona, presents six new products to add to its range. The new range of products in the cooking ingredients and natural sweeteners categories will be available to retailers from March onwards. Firstly, Biona is bringing to market a new range of organic cooking… This story continues at Biona announces six new products Or […]
< 1 min read
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  1. Trends & External Forces

Your Views:  No Real Future

MNB reader Rich Heiland had a thought about out continuing conversation about CVS’s shortcomings: I consider drug stores a commodity. None of them do anything to distinguish themselves from one another in any significant way. I live in a downtown area. There is a Rite-Aid a block or so away. I go there. If there […]
5 min read
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  1. Department: Food

10 Types Of Food Retail Business: Which Might Suit You Best?

Are you hungry to carve out a niche in the bustling food industry but not quite sure where to dig in? Get ready for some food for thought! We’re about to explore ten tantalizing types of food retail businesses that might just align with your entrepreneurial appetite and spice up your life.  From the sweet […]
4 min read
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  1. Data & Insights

How to Overcome E-commerce Shipping & Delivery Challenges

The shipping and delivery phase of an e-commerce order is filled with opportunities or ‘touchpoints’ that you can capitalize on to convert one-time shoppers into repeat customers and spread positive word of mouth to influence their close ones, all while hoping that you don’t encounter any challenge that can infuriate your customers and get your […]
7 min read
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  1. Channel: Grocery

Grocery Outlet Enters Southeast Via Acquisition of 40-Store Chain

Value supermarket retailer Grocery Outlet will acquire United Grocery Outlet, a 40-store chain with a similar business model, to gain a presence in the Southeast. Grocery Outlet, based in Emeryville, Calif., operates more than 460 stores in nine Western and Mid-Atlantic states. Financial details of the transaction, which is expected to close early in Q2, […]
< 1 min read
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  1. Trends & External Forces

How Hydra Health is Transforming the Hospital Gift Shop

Hospitals and medical campuses typically look at retail as an essentially insignificant element in their patient, visitor and employee experiences. That translates into gift shops and cafeteria spaces that are often sterile environments featuring the same mediocre-quality products and pre-packaged foods. Marie Kloor and her firm, Hydra Health, are focused on changing that. “Our mission […]
6 min read
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  1. Shopper & Customer

Study:  Defining Omnichannel Shoppers

84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
< 1 min read
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  1. Trends & External Forces

Family baby formula business reacts to market investigation

Organic baby formula company Kendamil has responded to the investigation into the UK infant formula market announced by regulators who said parents could be saving £500 in their baby’s first year. An initial report in November found the price of formula had risen by 25%… This story continues at Family baby formula business reacts to […]
< 1 min read
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  1. Shopper & Customer

Conversational Commerce for Better Customer Experience

Since Amazon Echo’s 2014 launch, conversational commerce has been a hot topic of conversation in retail (pun intended). The biggest question: How can conversational commerce improve shopping experiences? For the last decade, the answer seemed to be it doesn’t. Consumers struggled to leverage these tools to shop, unless they were reordering a previous purchase. Conversational […]
3 min read
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  1. Department: Consumer Durables

Shoe Carnival Strengthens Midwest Footprint with Acquisition of Rogan’s Shoes

With an eye on its goal of becoming the leading family footwear retailer in the U.S., Shoe Carnival has acquired the 53-year-old Rogan’s Shoes for $45 million in cash. The addition of Rogan’s 28 stores throughout the Midwest makes Shoe Carnival the market leader in Wisconsin and establishes a store base for the company in […]
2 min read
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  1. Holiday & Events

Holiday Season Takeaways

Record-breaking Success for Premium Private Label Ranges In line with the growing number of those in difficult financial situations, we found that 97% of shoppers can be described as discounters. This holiday season, Aldi and Lidl both experienced record-breaking sales. Lidl reported a 12% increase in sales year on year and an 11% increase in […]
3 min read
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  1. Media & Marketing

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

The Stanley X Starbucks Valentine’s Day Quencher H2.0 Tumbler is the latest example of a viral retail phenomenon. The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. And […]
6 min read
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  1. International

The Body Shop UK Enters Administration

The UK arm of the The Body Shop has entered administration, the British version of bankruptcy protection, according to Reuters and other media reports, but it will continue to operate online and via its 199 UK brick-and-mortar stores for the time being. Private equity firm Aurelius Group purchased the retailer from Natura &Co in November […]
< 1 min read
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  1. Retailer Media

Maximize Profitability With Holistic KPIs for Ecommerce Managers DSI

“This whole concept of ‘do your job and stay in your lane’ doesn’t exist anymore … all of these walls that existed are being broken down.” – Samir Bhavnani, VP of Sales, CommerceIQ The ecommerce boom of the pandemic has wound down, and growth is no longer guaranteed. In this slower environment, brands need to […]
8 min read
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  1. Trends & External Forces

Altos Tequila launches new RTD

Pernod Ricard UK’s Altos Tequila has released a new ready-to-drink (RTD) Altos Classic Lime Margarita. Made with Altos Plata Tequila, triple sec, natural lime flavour and agave syrup, the brand believes Altos Classic Lime Margarita RTD delivers ‘the unmistakeably smooth, clean and complex taste of… This story continues at Altos Tequila launches new RTD Or […]
< 1 min read
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  1. Department: Food

Future of Search

The future of search is ask.  The future of results is answer. I like how Carl Holden at Zellus Marketing described the shift in how we’re all going to be navigating the Internet: “Since the turn of the millennium, the verb “search” has dominated our interaction with the internet—inputting keywords into a box and sifting […]
3 min read
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  1. Technology & Innovation

Developer vs. non-developer is the wrong divide; what matters with no-code is knowing what you’re doing

Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a […]
6 min read
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  1. Trends & External Forces

Estée Lauder Announces Job Cuts, Restructuring Plans

Estée Lauder is cutting 3 percent to 5 percent of its global workforce as part of a restructuring program that aims to increase profits and become more nimble in a challenging international environment, reports ABC News. The layoffs were announced Monday as the New York cosmetic giant reported falling profits and revenue in the second […]
2 min read
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  1. Channel: Ecommerce & Digital
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Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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