Instacart

Articles on Instacart.

  1. Channel: Delivery

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
2 min read
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  1. Retailer Media

Macy’s veteran Melanie Zimmermann joins Criteo to lead the company’s global retail media practice

Criteo has announced the appointment of Melanie Zimmermann to lead its global retail media practice. Zimmermann joins from Macy’s, where she built its Media Network, the company’s retail media network that reaches more than 46 million customers across Macy’s and Bloomingdale’s and is said to influence more than 440 million transactions online and in-store. In […]
2 min read
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  1. Technology & Innovation

The Biggest Stories of 2023

In this Recap Episode, Sri & PVSB review what they consider to be the top CPG/Retail stores of 2023: The end of Boxed.com Omnicom & Albertsons Media Collective partners with trade desk PepsiCo redesigns logo Giant Eagle circulars March no, April yes Kroger/Alb announce decision to sell over 400 stores to C&S Who owns Taco […]
2 min read
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  1. Trends & External Forces

Your Views:  Radical Empowerment

Yesterday we reported that the Federal Trade Commission (FTC) and Department of Justice (DOJ) have issued a draft of new merger guidelines that, if adopted after a 60-day public comment period, would establish more than a dozen standards that would be applied to all proposed mergers and acquisitions. One MNB reader reacted: Reading that list […]
3 min read
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  1. Channel: Delivery

Instacart Issues “Economic Report” Quantifying Its Impact

Instacart yesterday released its first-ever Economic Report, looking to quantify “the company’s economic impact across all four sides of the Instacart marketplace — customers, shoppers, retailers, and brands.” Some key points from the study: •  “Instacart has added over 231,000 brick-and-mortar grocery jobs and nearly $8 billion in incremental revenue for the U.S. grocery industry, […]
< 1 min read
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  1. Channel: Mass

Walmart+ ad spending is beating out Amazon Fresh, others

Year-over-year increase was also ahead of competitors like Instacart and DoorDash. Walmart+ has dramatically increased its ad spending when compared to the same period in 2022. According to Insider Intelligence, Walmart+ increased its advertising budget by 87% from January through September, compared to the same time frame last year. Instacart had a 69% year-over-year bump in […]
< 1 min read
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  1. Department: Food

Grocerant Niche Holiday Meal Deals Check them Out

  Regular readers of this blog know that Winsight grocery magazine is being rolled into Supermarket News.  Last week Russell Redman wrote another very good article for about grocery stores that are offering mix and match bundled grocerant niche Ready-2-Eat and Heat-N-Eat meal deals that save the consumer both time and money.  According to Steven […]
5 min read
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  1. Holiday & Events

Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion. Michaels’ email subscribers have received a 20% off PetSmart coupon (good through Dec. 10 and only in the U.S.), while members of the PetSmart […]
< 1 min read
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  1. Channel: Delivery

Instacart and Wegmans to bring alcohol delivery to New Jersey, US

Instacart unlocks alcohol delivery in partnership with Wegmans. Credit: Instacart/PRNewswire. Grocery technology company Instacart has launched an alcohol delivery service for the first time in New Jersey, US. The service was launched in partnership with Wegmans Food Markets and all independently owned Wegmans wine, liquor and beer locations. Customers above the age of 21 can […]
2 min read
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  1. Channel: Ecommerce & Digital

Your Views:  In Praise Of The Frictionless Experience

I talked yesterday about my enthusiasm for the Amazon One biometric payment system being used at Whole Foods, but suggested that they’ve done a lousy job of marketing it. MNB reader Roland Figueredo responded: Totally agree with you here, there needs to be better marketing for this type of service.  Some type of signage, QR […]
3 min read
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  1. Data & Insights

Jason & Scot Show Episode 313 – Holiday 2023 Preview with Rob Garf of Salesforce

A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook Episode 313 is preview of Holiday 2023 with Rob Garf, Vice President and General Manager, […]
30 min read
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  1. Channel: Delivery

Worth Watching:  Instacart’s Stress-Free Holiday Ad

Instacart is out with a new holiday commercial, focusing on how it is the key to a stress-free experience. The theme: Instacart is the essential “holiday rescue app” when things go wrong. Here it is: KC’s View: When I watch this commercial, I see what it is good for shoppers.  I see why it is […]
< 1 min read
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Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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Kroger considers Disney+ perk for grocery delivery members

​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
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Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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