Walmart+ ad spending is beating out Amazon Fresh, others

Year-over-year increase was also ahead of competitors like Instacart and DoorDash.

Walmart+ has dramatically increased its ad spending when compared to the same period in 2022.

According to Insider Intelligence, Walmart+ increased its advertising budget by 87% from January through September, compared to the same time frame last year.

Instacart had a 69% year-over-year bump in ad spending, while rival Amazon Fresh came in with just a 3% increase. DoorDash and Thrive Market had their ad budgets over the nine-month segment go up 32% and 12%, respectively. Meanwhile, Uber Eats decreased its spending by 32%.

Walmart+, Instacart, and DoorDash combined to spend $458 million in advertising January through September, representing 79% of the total ad spend from grocery delivery services, according to advertising intelligence platform MediaRadar.

Insider Intelligence is predicting total U.S. digital ad spend will increase 13.6% in 2024 to almost $307 billion and that display advertising will make up a little more than half of total digital advertising at 56.2%.

Supermarket News Member since January 8, 2021

Loading + Follow Following

Supermarket News is the leading resource of news, insights and information in the food-retail industry. Our audience includes retailers, manufacturers, brokers, analysts, association executives and others connected to the industry. SN is recognized as the authoritative voice in the field - operating with the most experienced team of full-time editors in the industry. https://www.supermarketnews.com/

Do you like Supermarket News's articles? Follow on social!