Mondelez

Articles about Mondelez

  1. CPG: Food

Change for the Sake of Change

Marketers are the first to get bored by their own marketing.   Particularly when a new leader joins a brand team, there’s a common bias in marketing that what will drive growth is to change everything everywhere all at once.  Given the revolving door of many marketing roles, the cycle can repeat with each leadership […]
2 min read
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  1. Stores & Formats

Your Views:  Turning Radius

I got a lot of email yesterday reacting to my FaceTime video decrying, specifically, people who make left turns at corners where signs clearly say “right turn only.”  Though Sansolo called me yesterday to point out that I’ve turned into an old man standing on street corners yelling at cars, I thought the point was […]
4 min read
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  1. Stores & Formats

Blaming Crime, Target To Close Nine Urban Stores

The New York Times reports that Target plans to close nine urban stores in five states, “saying theft at the locations was harming its business and threatening the safety of employees and customers.” The stores include one in New York City and multiple units in San Francisco, Seattle and Portland, Oregon.  They all will close […]
2 min read
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  1. Department & Category

Worth Reading:  The Pervasive Food Influence of Big Tobacco

The Washington Post has an extensive story about a new study suggesting that tobacco companies that “hooked people on cigarettes by making their products more addictive” used those same strategies to get people hooked on processed foods. An excerpt: “In the 1980s, tobacco giants Philip Morris and R.J. Reynolds acquired the major food companies Kraft, […]
2 min read
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  1. Department: Food

Product Launch of the Year 2023 Winner: Confectionery

WINNER! Twirl Xtra Mondelēz International In February, Cadbury expanded its popular Duos range by bringing its bestselling singles product into this increasingly popular format. Twirl Xtra features even more of the velvety Cadbury Twirl chocolate consumers know and love, with two longer pieces of chocolate in each consumer pack. The total duos market is growing by […]
< 1 min read
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  1. Channel: Grocery

Kroger remodels Houston store with Hispanic focus

    [[“value”:” Kroger has revamped a Signature store in Houston to include several features geared toward the area’s majority Hispanic population, according to reporting from the Houston Chronicle. In addition to bilingual signage, the newly remodeled store also includes some unique product offerings, including the chain’s first-ever assortment of fresh, store-made ceviche. The ceviche […]
2 min read
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  1. Channel: Delivery

Instacart’s Item Availability Architecture: Solving for scale and consistency

By Michael Prescott This blog post is the last segment in a three-part series that outlines our innovative approach to overcoming inventory challenges, delving into the application of product design, machine learning, and engineering technology. Here are Part-1 and Part-2 of the series if you want to catch up. In the first part of this series, we explored the […]
8 min read
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  1. Department: Food

Worth Reading:  Aisles Of Lies

Yesterday we took note of the lawsuit challenging fast feeders on the grounds that their advertising of various products is not consistent with the actual items. Well, the challenge is spreading. The New Yorker has a piece this week entitled “The Lies In Your Grocery Store,” which describes how one lawyer is targeting products sold […]
< 1 min read
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  1. Corporate Strategy

Creating And Managing Brand Portfolios

Many marketers seek to obtain financial benefits from their brands by using the awareness, attitudes, affection, and loyalty associated with these brands by “extending” the brand to new and different products and product categories. Procter and Gamble used its Tide brand, which was associated for many years with a single powdered detergent, to expand into […]
4 min read
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  1. Department: Consumer Durables

Forever 21 parent and Shein strike deal to distribute both companies’ products

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Shein has inked a deal with Forever 21’s operator that would allow the fast fashion rivals to distribute each other’s products through both companies’ digital and retail channels, according to a news release Thursday. Under the deal, Shein will hold […]
2 min read
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  1. Corporate Strategy

Independent Retailer + Sellers Conference Announces Session to be Held at ASD Market Week

ASD Market Week, the nation’s premier consumer goods trade show connecting retailers and vendors across categories that include home goods, apparel, accessories, beauty and more, will once again welcome the Independent Retailer + Sellers Conference produced by Retail Minded. Among the speakers at the upcoming Independent Retailer + Sellers Conference include the following industry leaders: […]
2 min read
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  1. Channel: Ecommerce & Digital

Walmart hits drone delivery milestone and celebrates with Oreo related publicity stunt

Walmart reports that it has surpassed 10,000 safe drone deliveries and is revealing the most popular item delivered in this way – the Oreo Family Size Pack.   In celebration of the milestone, the US retail giant has teamed up with Oreo to create a two foot version of the well known cookie and film what […]
2 min read
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  1. Corporate Strategy

Wolverine Worldwide fires CEO as company reports weak Q2

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Wolverine Worldwide said Thursday that it has terminated CEO Brendan Hoffman and named Christopher Hufnagel president and CEO. Hufnagel joined the company in 2008, has served as president since May and previously held multiple leadership roles at Wolverine. Hufnagel joined Wolverine in 2008 “and […]
3 min read
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  1. Merchandising

Ecommerce Marketing Strategies Driving Digital Shelf Transformation

“The digital capabilities required to execute in this domain are playing a crucial role to increase ROI [return on investment] and impact the shopper journey.” — Mert Damlapinar, Principal of CPG Digital Commerce Acceleration, EPAM Systems Digital now affects everything in commerce, and its impact continues to grow. According to Forrester, digitally influenced sales accounted […]
9 min read
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  1. Department & Category

Summers Without Hunger deemed a success

SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children. The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and […]
2 min read
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  1. Shopper & Customer

With Summer in Full Swing Snacking is Top of Mind

School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention.  All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer.  Restaurants, service deli’s, conveniences store’s all want to fill […]
3 min read
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  1. Trends & External Forces

OffBeat:  The Authentic Sunny Randall

Longtime MNB readers know that I have a strong affection for the work of mystery writer Robert B. Parker.  I met him several times, interviewed him once (in 1986, over beers in the bar of the original Ritz Carlton in Boston, one of the cooler things I’ve done in my career), and I got to […]
4 min read
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  1. Department: Beverage

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
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  1. Corporate Strategy

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress.   The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX […]
3 min read
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  1. International

Mondelēz International Advances Its “Snacking Made Right” ESG Goals

Confirms progress in mission to lead the future of more sustainable snacking Reaffirms accelerated focus to provide transparent and measurable information for stakeholders on goals, policies, initiatives and programs through credible reporting Continues to create long-term value for business through ongoing investments in sustainability priorities
< 1 min read
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  1. International

Mondelēz International’s SnackFutures Announces Third Cohort of Brands to Participate in CoLab Start-Up Program

CoLab is designed to build a venture pipeline of early-stage snack brands This year’s focus is on start-ups that are doing disruptive things to make snacks delicious Nine participants will receive access to Mondelēz International’s experts, global network, and a $20,000 grant
< 1 min read
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  1. International
  2. Department & Category
  3. Department: Food
  4. Department: Nonfood
  5. ESG
  6. International
  7. Media & Marketing
  8. Trends & External Forces

The Carbon Footprint of Major Travel Methods

See this visualization first on the Voronoi app. The Carbon Footprint of Major Travel Methods This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Did you know that transport accounts for nearly one-quarter of global energy-related carbon dioxide (CO₂) emissions? This […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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