Mondelez

Articles about Mondelez

  1. Stores & Formats

What Walmart and Amazon Can Teach Us About Ecommerce Competition in Today’s Retail Landscape DSI

“Narratives and storytelling in business really, really matter. You need to have a good business, but storytelling and narratives could take you over the top.” — Jason Del Rey, Journalist and Author So much of modern ecommerce competition is shaped by the actions of Walmart and Amazon. One dominated physical retail for decades before making […]
10 min read
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  1. CPG: Food

Müller presents Cadbury Milkshakes

Müller Yogurt & Desserts is bringing Cadbury to milkshake format for the first time in the UK and Ireland. Marking the Cadbury brand’s first launch in the bottled milk drinks category in the UK and Ireland, the long-lasting ambient recipe provides a three-month shelf life.… This story continues at Müller presents Cadbury Milkshakes Or just […]
< 1 min read
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  1. Partnerships & Alt Profit

Private Equity Market Condition for CPGs with Stride’s Sharon Fox

The CPG Guys welcome Sharon Fox, operating partner of Stride consumer partners.Stride Consumer partners is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Follow Sharon on LinkedIn at: https://www.linkedin.com/in/sharon-fox-b979265/Follow Stride consumer partners on LinkedIn at: https://www.linkedin.com/company/stride-consumer-partners/Follow Stride […]
2 min read
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  1. CPG: Food

Cadbury’s shell-eggs are back

Mondelēz International has announced the return of its Cadbury shell-eggs for this year’s Easter season. The brand is also putting Cadbury Buttons, Cadbury Mini Eggs and other familiar brands back inside the chocolate egg once again. Last year’s relaunch and repositioning saw the full range… This story continues at Cadbury’s shell-eggs are back Or just […]
< 1 min read
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  1. CPG: Food

Belvita’s ‘Give a Smile’ initiative returns with Fairshare

Belvita has announced that it is again partnering with food charity Fairshare in a bid to help fight food insecurity, with the ‘Give a Smile’ initiative. Through its partnership with the charity, Belvita will donate up to 100,000 meals to help make a difference to… This story continues at Belvita’s ‘Give a Smile’ initiative returns […]
< 1 min read
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  1. Operations & Supply Chain

How Truckers And Retail Businesses Work Together To Get Inventory Where It Needs To Be

Truckers and retailers are basically the Batman and Robin of the supply chain universe. They’ve got this intricate dance going on that keeps shelves stocked and customers smiling. Now grab your CB radio and fasten your seatbelt, ’cause we’re about to hit the highway on how truckers roll out goods to our local shops. It […]
3 min read
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  1. CPG: Food

Cadbury launches first promo for its 200th anniversary

In 2024 Cadbury will celebrate its 200th anniversary and throughout the year the brand will be engaging in a multitude of activities, promotions, and celebrations to mark the landmark anniversary. As part of the year-long celebrations, Cadbury Hot Chocolate is kicking things off with a… This story continues at Cadbury launches first promo for its […]
< 1 min read
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  1. Data & Insights

Q4 Top Insights Webcast

Join YipitData’s Nick Shields, Katie Tang, Geoffrey Tseng, and Grace Kim on Tuesday, January 16th at 1:00pm for insights on the performance of Cloud, Streaming/Netflix, eCommerce, and payments throughout Q4. Tickers that will be discussed include: AFRM, AMZN, CHWY, ETSY, GOOGL, MSFT, NFLX, PYPL, SHOP, SQ, TOST In addition, we will cover data across other […]
2 min read
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  1. CPG: Food

Oreo teams with Pac-Man

Oreo has partnered with Pac-Man with special edition cookies and custom Oreo Pac-Man. Each Oreo can be scanned to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning prizes. Perrine Pierrard-Willaey, marketing director Europe… This story continues at Oreo teams with Pac-Man Or just […]
< 1 min read
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  1. CPG: Food

Cadbury celebrates 200 years

In 2024 Cadbury will celebrate its 200th year and throughout the year, the brand will be engaging in a multitude of activities, promotions, and celebrations to mark the landmark anniversary. Limited edition 180g Limited Edition Cadbury Dairy Milk Bars, as well as 95g PMP packs… This story continues at Cadbury celebrates 200 years Or just […]
< 1 min read
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  1. Trends & External Forces

10 Solutions for Combatting Retail Theft

Major retailers reported record levels of retail theft in 2023, and it seems that the problem is only worsening by the day. According to a 2023 National Retail Security Survey, retail losses swelled to $112.1 billion in 2022, up a staggering 19 percent from $93.9 billion the year prior. Popular retail chains like Target, Kohl’s, […]
3 min read
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  1. Department: Nonfood

The Difference Between Purpose And Value Proposition

Brand “purpose” has been all the rage in recent years. The notion of brand purpose rests on the assumption that a brand, product, or company should stand for something more important than just the functional benefits it delivers. A purpose is the reason a product or company exists and what it stands for beyond the […]
5 min read
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  1. Department & Category

Your Views:  Pinot Noirs & Chocolate Milkshakes

Last week I referenced a Ted talk by restaurateur Will Guidara, in which he described a customer service epiphany that changed his approach to business and inspired what he calls “unreasonable hospitality.” Which led MNB reader Kiran Smith to write: Thank you so much for sharing this! It was a great reminder that we all […]
7 min read
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  1. Channel: Delivery

Worth Watching:  Instacart’s Stress-Free Holiday Ad

Instacart is out with a new holiday commercial, focusing on how it is the key to a stress-free experience. The theme: Instacart is the essential “holiday rescue app” when things go wrong. Here it is: KC’s View: When I watch this commercial, I see what it is good for shoppers.  I see why it is […]
< 1 min read
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  1. Channel: Mass

Your Views:   Recipes For Success

Got the following note from MNB reader Terry Marshall about my commentary and follow-up emails about Target’s store issues: Just wanted to say that with all the comments on Target in the “Your Views” section,  I hope someone in senior Target leadership reads it. Reading is one thing.  (I’m think that is likely.). But paying […]
3 min read
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  1. Channel: Mass

Your Views:  Missed Target, Business Lessons & Oreo Ice Cream Cakes

Yesterday, when commenting about a Wall Street Journal story about Target’s challenges, I wrote: Granted, I’ve hardly scratched the surface when it comes to visiting Target stores, but for me, the flavor that overwhelmingly comes to mind when I think about them is vanilla.  They’re okay, but just okay, and just okay isn’t enough these […]
6 min read
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  1. Data & Insights

The Ecommerce Benchmark Metrics That Matter Today DSI

“We don’t say that brands should monitor and measure all [digital shelf metrics]. It’s about finding the ones that are available to you in that market, in that channel, in that retailer, and using them to advance your business, help you make decisions, and help you create a competitive advantage.” — Gregor Murray, Vice President […]
12 min read
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  1. Partnerships & Alt Profit

Shein Buys Missguided, Ushering in ‘New Format of Partnerships’

Digital fast fashion retailer Shein has acquired UK women’s retailer Missguided from Frasers Group. Frasers Group acquired Missguided just a little over one year ago after the brand entered administration, the UK version of bankruptcy. Missguided has been under pressure for several years, first falling into financial difficulties in late 2021 when it was saved […]
2 min read
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  1. Stores & Formats

NACS Show 2023 Recap: A Glimpse into the Evolving World of Convenience Stores 

With record-breaking attendance, the National Association of Convenience Stores (NACS) Show 2023 proved to be a resounding success. This year’s NACS Show, held from October 3-6 at the Georgia World Congress Center in Atlanta, drew in 24,084 attendees from 67 countries.  With such impressive attendance numbers, NACS is the go-to show for anyone in the […]
3 min read
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  1. Data & Insights

Shipping as a marketing tool: Drive delight this holiday season

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design, product variations, emails and social media. We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider.  E-commerce shipping is the last part of […]
5 min read
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  1. Data & Insights

Unique Holiday Marketing Ideas for Ecommerce brands with Examples

Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […]
5 min read
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  1. Data & Insights

eCommerce Insights & Analytics with Mondelez’s Alister Greenwood

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International. Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelez online at: https://www.mondelezinternational.com Alister answers the following questions: In the age of omnichannel, is the marketing funnel still applicable? How can brands create a seamless […]
2 min read
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  1. CPG: Food

Change for the Sake of Change

Marketers are the first to get bored by their own marketing.   Particularly when a new leader joins a brand team, there’s a common bias in marketing that what will drive growth is to change everything everywhere all at once.  Given the revolving door of many marketing roles, the cycle can repeat with each leadership […]
2 min read
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  2. Trends & External Forces

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Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […]
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  3. Trends & External Forces

Retail industry reacts to March inflation dip

The Consumer Prices Index (CPI) rose by 3.2% in the 12 months to March 2024, down from 3.4% in February.   Core Inflation came in at 4.2% in the 12 months to March 2024, down from 4.5% in February while food inflation fell one percentage point… This story continues at Retail industry reacts to March inflation […]
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