Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Data & Insights

How To Automate E-Commerce Customer Service

Customer service is an important aspect of running a successful business. Whether you are selling products through your e-commerce website or a marketplace, effective customer service that is 24*7 is beneficial can be beneficial to boost sales and acquire loyal customers.  96% of customers admitted that customer service is an important factor in determining their […]
6 min read
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  1. Data & Insights

The Estée Lauder Companies and Microsoft look to reimagine the beauty industry with generative AI tools

The Estée Lauder Companies and Microsoft Corp. have announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for ELC’s more than 20 prestige beauty brands with the aim of creating closer […]
2 min read
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  1. Stores & Formats

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Data & Insights

Online retailers continue to leverage chatbots to enhance customer experience

Most modern day online consumers expect timely customer service similar to that offered at bricks and mortar shops. According to a 2023 write-up by SuperOffice CRM, up to 46% of customers wished to receive responses faster than four hours. Yet, most businesses take up to 12 hours to respond to emails. With AI powered chatbots, […]
3 min read
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  1. Data & Insights

AI Still Needs Human Insight to Shape the Retail Experience

In 2024, the most forward-thinking and innovative retail organizations will recognize that it’s a must to blend intelligent human insight and artificial intelligence (AI). It will become clear that unless an organization can find a way to unify the two across virtually every aspect of their business, it will suffer the consequences across both the […]
2 min read
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  1. Data & Insights

In Tests, Amazon’s Rufus Falls Short Of Expectations

Washington Post columnist Shira Ovide has a piece in which she tested Rufus, Amazon’s new artificial intelligence chatbot that the company says is designed to help people figure out what to buy based on vocal prompts. She writes, “In general, I thought the shopping bot was at best a slight upgrade on searching Amazon, Google […]
2 min read
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  1. Technology & Innovation

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
7 min read
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  1. Technology & Innovation

The Very Group goes all in on AI as RTIH rolls out this week’s coolest retail technology plays

RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Jisp, Walmart, Global Fashion Agenda, PDS Ventures, Pinterest, the Retail Trust, and The Very Group. Jisp In a review of its Scan & Save app’s performance through February, Jisp says it found that the total […]
4 min read
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  1. Data & Insights

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
5 min read
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  1. Technology & Innovation

How Google Blew Up Its Open Culture and Compromised Its Product

Today at Big Technology, we’re debuting a new Big Tech Insider columnist, adding to our series where experts with unique insights about the tech giants— and experience within them — tell the story behind the headlines. David Kiferbaum held various roles within Google from 2015 – 2023. And today, he writes of its open culture’s […]
4 min read
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  1. Data & Insights

AI for Retail Lending: What Does the Future Hold?

Artificial intelligence is fundamentally changing how retailers and merchants attend to customers and even how they manage inventory, all via technology such as chatbots and facial recognition. And now, AI can potentially transform lending in the sector, too. Banks, lenders and merchants with white-labeled lending offerings could eventually use AI to address credit risk assessment, […]
2 min read
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  1. Data & Insights

Otter brings GenAI to your meetings with AI summaries, AI chat and more

Otter, the AI-powered meeting assistant that transcribes audio in real-time is adding another layer of AI to its product with today’s introduction of Meeting GenAI, a new set of AI tools for meetings. Included with GenAI is an AI chatbot you can query to get information about past meetings you’ve recorded with Otter, an AI […]
< 1 min read
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  1. Technology & Innovation

Inside the Crisis at Google

It’s not like artificial intelligence caught Sundar Pichai off guard. I remember sitting in the audience in January 2018 when the Google CEO said it was as profound as electricity and fire. His proclamation stunned the San Francisco audience that day, so bullish it still seems a bit absurd, and it underscores how bizarre it […]
5 min read
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  1. Data & Insights

Top 3 Insights From 100 Brands Using Generative AI in E-Commerce

How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share […]
3 min read
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  1. Technology & Innovation

What the Future of Retail Looks Like

The scary and exciting concept of the future may already seem to be dawning on us, with AI suddenly accessible and able to think for us and VR worlds that are becoming more sophisticated and convincing. The entire fabric of society will be affected by the rapidly changing technology we’ve seen in a relatively short […]
3 min read
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  1. Data & Insights

Mastering the Post-Holiday Season Rush: Strategies for Retail Businesses to Excel

The months after the holiday season can be chaotic due to a flurry of returns, accompanied with the pressure to meet new sales goals and start the year off strong. This year, retailers anticipate an approximate $25 billion in fraudulent return claims, representing approximately 16.5 percent of the total returns during this period. For retailers […]
3 min read
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  1. Shopper & Customer

How Freshpet Reduced Customer Service Call Volumes by Nearly 40% and Vastly Improved Employee Satisfaction for its Consumer Care Team

One of the biggest challenges brands face today is meeting the consumer where they are. With so many consumers relying on their favorite social media platform or messaging app to ask a product question or submit a customer service inquiry, consumer care teams are having to take an omnichannel approach when it comes to their […]
3 min read
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  1. Data & Insights

ChatGPT’s Growth Is Flatlining

ChatGPT is stagnating. The megahit chatbot from OpenAI has seen declining web traffic in five of the past eight months and is currently down 11% from its May 2023 peak. Its mobile app, meanwhile, is going nowhere fast, with fewer total users than Snapchat added last quarter alone.  Subscribe now The new data, from analytics […]
< 1 min read
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  1. Shopper & Customer

Why Brands Should Add Private Messaging to Their Marketing Mix

Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges that […]
4 min read
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  1. Technology & Innovation

As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Amazon has debuted Rufus, a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. Tapping into Gen AI to Improve […]
3 min read
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  1. Data & Insights

Generative AI for E-Commerce: 5 Top Trends for 2024

In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain […]
4 min read
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  1. Technology & Innovation

Your Views:  Making Up For Lost Time

Reacting to Amazon’s plan to create a pay tier for its Alexa smart speaker system, one MNB reader wrote: Our main household use for Alexa is to control lights, heat, and A/C.  If they start charging for it, we will stop using it.  There are many other platforms available for home control that do not […]
16 min read
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  1. Data & Insights

5-Point Checklist To Reduce Post-Purchase Customer Inquiries

The post-purchase is an exciting phase for your customers, as it is the last station before they get to their destination called happiness from collecting their orders. However, with most e-commerce merchants not having much awareness about the post-purchase phase and unwillingly neglecting its events, the ‘exciting phase’ is also one of the ‘most anxious’ […]
8 min read
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  1. Technology & Innovation

NRF 2024: AI, Digital Stores, Flexibility and Other Trends Dominating Retail’s Big Show

Artificial intelligence took center stage at the National Retail Federation’s annual Big Show held in New York City last week. Some 40,000 attendees and retailers from across the globe swarmed the Javits Center to explore AI-focused technologies and other innovations tailored to their current requirements, opening doors to new possibilities. RFID Has Come a Long […]
7 min read
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  1. Channel: Ecommerce & Digital

Amazon Said To Be Working On Pay-To-Play Alexa Plan

Business Insider reports that Amazon is working on a new “paid subscription plan” for its Alexa voice assistant platform that could debut later this year. Here’s how Business Insider frames the initiative: “Tentatively called ‘Alexa Plus,’ the paid version of Alexa is intended to offer more conversational and personalized AI technology, said one of the […]
2 min read
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  1. Data & Insights

E-Commerce in 2024: 5 Tech Trends Defining the Digital Landscape

If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]
3 min read
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  1. Shopper & Customer

Retail CX in 2024: The Era of Effortless Conversational Experiences

One of the big lessons retailers learned in 2023 is that consumers want to do it themselves. Some call it customer empowerment. Some call it the self-service economy. Essentially, it involves consumers making decisions about products and services without talking to a human. As generative artificial intelligence (AI) emerged as the breakout tech tool of […]
2 min read
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  6. Media & Marketing
  7. Data & Insights
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  10. Trends & External Forces
  11. Merchandising

Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  1. Media & Marketing
  2. Channel: Grocery
  3. Media & Marketing

Kroger considers Disney+ perk for grocery delivery members

​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
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  5. Data & Insights
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  8. Associates & Employees
  9. Stores & Formats

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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