Partnerships

Articles on corporate partnerships.

  1. Partnerships & Alt Profit

Rite Aid Expands Uber Eats Partnership for Alcohol Deliveries in 8 States

Nearly 1,000 Rite Aid stores will now offer alcohol delivery via the retailer’s expanded partnership with Uber Eats. Customers of legal drinking age can get delivery from select stores in California, Idaho, Michigan, New York, Ohio, Oregon, Virginia and Washington. “Our collaboration and trusted partnership with Uber Eats underscores our commitment to meeting the evolving […]
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  1. Data & Insights

Why every brand needs an audience insights platform

Trying to connect with consumers without using an audience insights platform is like trying to nail jello to a wall. No matter how hard you try, nothing you do will stick.  To stand out in a fiercely competitive market, you need to know who your customers are, what they want, and how they behave.  Whether […]
4 min read
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  1. Media & Marketing

A Playbook for Selling on Social Media and Conquering TikTok DSI

With more than 1 billion users worldwide, according to the Business of Apps, TikTok has become one of the most popular social media platforms globally. Now, it’s laying the groundwork to become one of the largest social commerce platforms, too. TikTok continues to invest in its shopping capabilities, with the launch of TikTok Shop and other […]
7 min read
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  1. Partnerships & Alt Profit

Petits Filous partners with Milkshake!

Petits Filous has renewed its partnership with Channel 5’s Milkshake! following successful TV sponsorship debut. Petits Filous is hitting TV screens again in the lead up to summer as it has announced the renewal of its sponsorship of Channel 5’s daily children’s programme strand Milkshake!… This story continues at Petits Filous partners with Milkshake! Or […]
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  1. Channel: Mass

Walmart becomes first brand in Roblox to enable physical purchases as it goes live with groundbreaking pilot

Walmart is now able to sell physical goods directly to users inside Roblox. From today, Walmart Discovered users will be able to have real-life items shipped directly to their doorsteps. They will be greeted with a new storefront showcasing virtual twins of select items sold at physical Walmart stores. The feature will be gated specifically […]
2 min read
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  1. Data & Insights

Digital Marketing Dynamics of 2024

In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
3 min read
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  1. Technology & Innovation

Innovation, engagement soar at NACDS Annual Meeting

PALM BEACH, Fla. – Sunday’s Business Program at the National Association of Chain Drug Stores (NACDS) Annual Meeting reflected NACDS’ commitment to innovation amid exponential change, through the strength of highly engaged retailer and supplier members and through effective and vibrant association leadership. Steven Anderson NACDS chair Mike Wysong, CEO of Care Pharmacies, and NACDS pPresident […]
4 min read
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  1. Technology & Innovation

16 years later, the present — not future — of martech is here, but unevenly distributed

The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly […]
4 min read
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  1. Shopper & Customer

Best Buy Partners with Content-Rich CNET to Share Ads and Expertise

Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews throughout their purchasing journey. The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. […]
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  1. Partnerships & Alt Profit

Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Image courtesy WHP Global WHSmith’s High Street stores will now […]
3 min read
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  1. Channel: Mass

UrbanStems Expands Same-Day Delivery to 4 New Markets via Walmart GoLocal

Just in time for Mother’s Day May 12, UrbanStems has added same-day delivery in four major markets by expanding its partnership with the Walmart GoLocal white-label fulfillment service. Customers in Chicago, Dallas, Miami and Atlanta join those in Washington, D.C., New York and Los Angeles who can now take advantage of same-day delivery of UrbanStems’ […]
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  1. Associates & Employees

Furniture Retailer Moves to 100% Employee Ownership Model

Room & Board has transitioned to a 100% Employee Stock Ownership Plan (ESOP), giving its 1,100 employees a financial stake in the Minneapolis-based company that generates annual sales exceeding $500 million. The retailer also has received B-Corp certification, amplifying its investment in both its employees and environmental stewardship. “At Room & Board our staff members […]
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  1. Operations & Supply Chain

Five Shipping Tips To Benefit Your Ecommerce SMB Strategy

The growing ecommerce landscape represents an incredible opportunity for SMBs, allowing them to expand their reach into new geographies and connect with customers worldwide. That said, ecommerce growth does come with challenges to overcome.  One of the most significant issues of all is figuring out how you’re going to manage the complexities of shipping, both […]
5 min read
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  1. Channel: Drug

Walgreens Looks to ‘Break Through Health Care Silos’ with New Specialty Pharmacy Division

Image courtesy Walgreens Walgreens is bringing all of its specialty pharmacy services into one integrated unit and expanding its offerings for patients suffering from complex chronic conditions with an investment in gene and cell services. It’s all part of what the company described as the “latest step to leverage its neighborhood pharmacies into fast-growing areas […]
2 min read
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  1. Partnerships & Alt Profit

Kettle Chips launches Virgin Experiences on-pack promotion

Kettle Chips has announced its partnership with Virgin Experiences for an exclusive on-pack promotion. The partnership will offer consumers the chance to win Virgin Experience vouchers every hour and also include 20% off Virgin Experience purchases with every pack. Kettle Chips’ partnership will offer a… This story continues at Kettle Chips launches Virgin Experiences on-pack […]
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  1. Stores & Formats

Asda’s c-stores trialling display screens for spirits sales

Asda is running a trial of digital spirits display screens in 23 of its Express stores, in partnership with Diageo. The screens allow customers to select from a larger choice of spirits, with the range increasing from 13 or 26 products to 50. The screens… This story continues at Asda’s c-stores trialling display screens for […]
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  1. Department: Nonfood

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
5 min read
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  1. Data & Insights

The Estée Lauder Companies and Microsoft look to reimagine the beauty industry with generative AI tools

The Estée Lauder Companies and Microsoft Corp. have announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for ELC’s more than 20 prestige beauty brands with the aim of creating closer […]
2 min read
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  1. Partnerships & Alt Profit

Mud House partners with Coolstays

Mud House is teaming up with Coolstays – the home of unique and unusual places to stay across the UK, Europe and worldwide – to launch a new on-pack promotion. For five months fifteen Mud House shoppers will win a getaway, with an additional £1000… This story continues at Mud House partners with Coolstays Or […]
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  1. Technology & Innovation

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Partnerships & Alt Profit
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
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Walmart Streamlines Teacher Support via Box Tops App Integration

Walmart has simplified the process for shoppers who want to support their local schools with the new Connected Accounts feature on the Box Tops for Education app. Shoppers can now give back by connecting their Walmart account with the Box Tops app, without needing to scan or submit receipts. Families can earn when they download […]
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  1. Retailer Media
  2. Channel: Drug
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Home Improvement
  6. Channel: Mass
  7. Corporate Strategy
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
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  12. Retail Ecosystem
  13. Data & Insights
  14. Shopper & Customer
  15. Technology & Innovation
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  17. Operations & Supply Chain
  18. Stores & Formats

How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Photo courtesy Home Depot Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Zach Darkow, Head of Marketing Measurement at the Home Depot, will join a dynamic discussion with Jeffrey Bustos of IAB, Claire […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Department: Food
  6. Department: Nonfood
  7. Corporate Strategy
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Retailer Media
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Retail Operations
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  17. Operations & Supply Chain
  18. Stores & Formats

Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save […]
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  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
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  6. Retailer Media
  7. Data & Insights
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Holiday & Events
  14. Merchandising
  15. Operations & Supply Chain
  16. Stores & Formats

Summit Spotlight: Navigating the Retail Growth Outlook DSI

Ecommerce is complex, but too often brands embrace a simplistic view of what it means to their business. The conversation often centers around market penetration or ecommerce’s share of growth and profitability relative to physical retail.  But Russ Dieringer, founder and CEO of the research and analyst firm Stratably, argues this is just one piece of […]
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