Tesco Media and Insight Platform, powered by dunnhumby, has unveiled a range of new onsite and in-store media channels.
At an Upfront event in London, updates were announced including Scan as You Shop media, new in-store digital screens and new onsite digital performance ads.
“Tesco are leading the way in retail media, giving brands and agencies the power to truly shape what Britain buys, with Tesco Media now standing shoulder to shoulder with the established media houses,” says Nick Ashley, MD, Tesco Media & Insight Platform.
“This scale, combined with our advanced closed-loop measurement and cutting-edge data science, allows brands partnering with Tesco Media to connect with shoppers like never before.”
In terms of Scan As You Shop media placements: Tesco lays claim to being the first retailer in the UK to introduce dynamic ad served display media onto in-store handsets
It also says it has double the digital screens of any other grocery network: a network of 1,000+ in-store digital screens, and 500+ SmartScreens outside stores, bringing the benefits of digital media to the physical world.
Meanwhile, new tesco.com and app ads include ‘Sponsored Browse’, ‘Special Offers’ and ‘Favourites’ placements
There are also product placement opportunities. Brands can now feature on Tesco’s own advertising across TV, social, radio, print, OOH and in-store
With Tesco Media and Insight Platform offering closed loop measurement, brands can prove and improve the effectiveness of their campaigns.
🔥EXCITING NEWS🔥 Tesco Media & Insight Platform has launched a media partnership with @Pinterest.
Brands can deliver personalised ads and connect with @Tesco customers who are seeking inspiration on Pinterest. pic.twitter.com/djjX2iAMGX
— dunnhumby (@dunnhumby) June 9, 2023
At the Upfront event, Tesco Media also announced plans to drive standardisation of measurement across retail media, working alongside ISBA (the Incorporated Society of British Advertisers).
“Our unified goal led by brands is to drive responsible retail media investment. We have been working collaboratively with Tesco Media over the last year in our pursuit of retail media measurement standardisation,” says Bobi Carley, Head of Media, ISBA.
“Our ambition with Tesco Media is to drive consistency and transparency in the retail advertising ecosystem, benefiting both brands and consumers alike.”
Ashley says: “Retail media offers a huge opportunity for brands to inspire and convert shoppers at scale.”
“Tesco Media is uniquely placed with its unrivalled data and insight to help brands and agencies realise this opportunity to sharpen their media plans and connect with shoppers. Whether display, search, out of home, in-store, offsite, digital, radio – the list is endless – brands and agencies working with Tesco Media to power their retail media are seeing phenomenal results.”
Tash Whitmey, Group Loyalty, Membership and CRM Director, Tesco, says: “Retail media is an increasingly important part of the media mix. In the last year we’ve significantly expanded our offering across online, in store and offsite and had the pleasure of seeing a record number of campaigns through our Tesco Media and Insight Platform, powered by dunnhumby.”
“With over 21 million active households and over 12 mission regular app users, we’re using our unrivalled digital platform to help brands connect with their customers in a meaningful way, at scale.”
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