3D Cloud by Marxent, a specialist in 3D product visualisation and 3D digital asset management for DIY and furniture, has rustled up an innovation that, it promises, will revolutionise how furniture retailers and manufacturers create product visuals.
“The feedback we heard from furniture retailers and manufacturers was that they wanted alternatives to CGI for product imagery. Traditional product photography and professional-grade renders are complex, expensive, and time-consuming,” says Beck Besecker, CEO and Co-Founder at 3D Cloud by Marxent.
“This new solution offers a method of producing exceptional product visuals efficiently and at scale without having to hire or outsource.”
Check out this video showing how it works.
We just rolled out an exciting update to our one-click 3D Cloud Product Renders!⚡️ This is a game-changer for creating stunning product page visuals at scale.🚀 Read the full press release here. 👉🏻 https://t.co/zneZ5SEUre pic.twitter.com/RTKKp2PrSq
— Marxent (@Marxent) April 11, 2024
Ordering CGI product renders typically includes several steps:
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Hire an agency or studio and send them reference materials.
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A human uses specialised software to create renders.
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QA, revisions, multiple iterations, and a lot of time.
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Pay by the image or by the hour.
Unlike traditional CGI product renders, 3D Cloud Product Renders is pitched as being fast and easy to create. Select a model, choose a preset, and create a render instantly. There is no seat license and subscriptions include a set amount of renders.
An intuitive user interface and custom presets make it easy to create instant, professional quality visual assets for product pages, social media, or print effortlessly and at scale.
There is no need for an agency, specialised software, or 3D expertise – anyone can learn to render models from 3D Cloud with less than 30 minutes of training.
Key features of the 3D Cloud Product Renders update Include:
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Intuitive User Interface: User-friendly, one-click interface.
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Powerful Presets: Achieve a consistent look without extensive training.
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Effortless Scalability: Generate visuals for all possible configurations.
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Efficient Production: Streamlined processes and faster results for cost savings.
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Role Management: Assign visual creation roles for creating and editing presets.
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Realism Advancements: Lighting and shader updates for velvet and more.
“This is the future of visual content creation for furniture retailers and manufacturers selling or marketing products online,” Besecker says.
“Our goal is to give small teams everything they need to create beautiful renders efficiently. Now anyone can become a master visual creator in just 30 minutes.”
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