Patagonia has opened its first store in the Netherlands, in Amsterdam, designed to serve as both a retail store and a space for local activist and sports communities.
This will offer technical products for outdoor sports, including climbing, snow sports, and trail running.
It will host regular community events such as repair workshops, film screenings and public talks.
Founded in Ventura, California, by Yvon Chouinard in 1973, with a commitment to environmental activism, the outdoor apparel retailer has 12 stores and is stocked in specialty outdoor dealers across Europe.
The Amsterdam location stands on the former site of the RoXY Club, which played a pivotal role in the city’s house and techno culture of the 1990s and was known for extravagant, multidisciplinary performances.
Nina Hajikhanian, General Manager, EMEA, Patagonia, says: “All of our stores around the world are designed as gifts to the communities in which they operate, and this will be a love letter to Amsterdam and the thriving outdoor sports and environmental culture of the city.”
“As a business operating across EMEA, Amsterdam has been home to our regional headquarters for the past ten years.”
“During that time, we have immersed ourselves in the activism, innovation and creativity that the city is famous for, through initiatives such as our partnerships with United Repair Centre and Fashion for Good, and our close connections to environmental NGOs and outdoor communities.”
“Our new store is a continuation of that work and an opportunity to become a more active force for positive change here.”
A programme of free events, hosted by Patagonia and sports and environmentalism partners, launches soon on Instagram @patagoniaamsterdam
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