1. Technology & Innovation

Sparks Super Saturday: 5,000 customers to bag free shopping at Marks and Spencer

5,000 M&S customers in the UK and ROI will this Saturday get their shopping for free as the retailer launches a first ever Sparks Super Saturday event.  

This is pitched as a supersized version of M&S’ Sparks giveaway where every week a Sparks customer gets their shopping on the house.

Since M&S relaunched its customer reward scheme in 2020, it has given away £3.5 million in free shopping including one trip worth nearly £3.5k.   

To be in with a chance of winning, customers must scan their Sparks card when shopping at M&S in-store or log into their Sparks account when shopping online.

Those in-store will find out straight away and those online will be notified via email.  

M&S is encouraging customers who are not already a Sparks member to sign-up ahead of the weekend.

Kirsty Ward, Director at M&S Connect, says: “Since relaunching Sparks as a digital first loyalty scheme, we’ve doubled the number of members – rewarding them with personalised offers, special treats and thank yous.”

“And one of Sparks’ members most loved rewards is the opportunity to get their shopping for free so, for one day only, we’re supersizing it and giving 5,000 lucky customers the opportunity to get their shopping for free – simply by shopping and scanning their Sparks card in-store or online.”

2023 RTIH Innovation Awards

M&S was shortlisted at the 2022 RTIH Innovation Awards in the Most Innovative UK Retailer category.

The event celebrates global tech innovation in a fast moving omnichannel world.

We received a record number of submissions in 2022, with winners including Sook, B&Q, 3D Cloud by Marxent, Compass Group, AiFi, Walmart, Ribble Cycles, Obsess, HyperFinity, Red Ant, Pets at Home, and TPP Retail.

Our winners and highly commended companies were announced at a sold out event in central London on Tuesday, 6th December.

The fifth edition of the RTIH Innovation Awards, sponsored by CADS, 3D Cloud by Marxent, and Goodays, is now open for entries.

Deadline for 2023 submissions is Friday, 27th October, with winners being revealed at an event at the Barbican in central London on Wednesday, 29th November.

RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“I’m excited to launch the fifth edition of the awards. The 2023 event will be the biggest and best yet.”

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