EE is opening a new Experience store in Kent’s Bluewater Shopping Centre tomorrow (Thursday 24th August).
The second of the company’s new concept stores showcases various experience zones and room sets, with each area curated to give shoppers a taste of future living and demonstrate how cutting-edge technology and connectivity can enhance their everyday lives.
The store, which is moving from EE’s existing space on the ground floor of Bluewater, is located on the first floor and combines two existing units to create what is pitched as “an open and dynamic tech filled space”.
Asif Aziz, Retail Director at EE, says: “We are proud to have served the Kent community through our Bluewater store for over ten years and we are now looking forward to bringing our new Experience store format to this iconic retail destination.”
“As part of our ambition to become the most personal, customer focused brand in the UK, we have designed our Experience stores to offer our customers the chance to discover and interact with the technology that is right for them.”
“Our new Bluewater Experience store offers shoppers and the local community the chance to try out a range of connected technology, get advice from one of our expert EE Guides or simply have fun and set their fastest lap in the Gaming Zone. We can’t wait to welcome our first customers.”
James Waugh, Centre Director at Bluewater, says: “We’re thrilled to see the EE team invest so heavily in their existing presence at Bluewater, and choose our centre as home of the UK’s second Experience store.”
“We encourage our guests to come down and try out the range of cutting-edge technology on offer throughout the store and experience future living.”
The launch is part of EE’s new retail strategy, which, the company says, “seeks to reinvent the role of retail in the telco industry putting innovation, personal experience, and community service front and centre”.
The store will open at 12pm on Thursday 24th August, with gift bags for the first 100 customers and an appearance from local artist and star of Ru Paul’s Drag Race UK, River Medway.
There will also be exclusive in-store deals, offers, and entertainment throughout the day.
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