TikTok

Articles on TikTok

  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Media & Marketing

e.l.f. Cosmetics scores a social commerce first as it preps debut of TikTok Shop Super Brand Day

e.l.f. Beauty has announced that e.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, running 31st March to 3rd April. The highlight will be the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest product. e.l.f. Cosmetics has penned an original song for the debut of Power Grip Dewy […]
3 min read
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  1. Media & Marketing

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary […]
2 min read
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  1. Department: HBC

U.S. News reveals the 2024 Best OTC Medicine & Health Products

WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, today published the second annual Best OTC Medicine & Health Products. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. The brands with the most No. 1 products […]
2 min read
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  1. Media & Marketing

Driving Revenue in the Digital Age: Mastering Live-Selling

Live-selling has emerged as a powerful tool within the social commerce realm, where it offers brands an opportunity to boost sales while establishing authentic connections with their audience. Last year, the livestream e-commerce market reached $31.7 billion, nearly triple its size in 2021. That market is expected to more than double by 2026 to $67.8 billion, […]
3 min read
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  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
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  1. Media & Marketing

With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Last week, the U.S. House of Representatives approved a bill that would force TikTok owner ByteDance to sell its ownership of the app or face a ban in the U.S. Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success […]
2 min read
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  1. Media & Marketing

Harnessing QR codes on social networks

In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
4 min read
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  1. Shopper & Customer

Upside, Downside:  How To Define Retail Responsibility

The New York Times had a piece over the weekend about how young people, largely because of the impact of TikTok and other social media sites, have turned Sephora into a “retailer of choice.” According to the story, “Teenagers in the United States have said Sephora is their favorite beauty retailer, surpassing Ulta, according to […]
2 min read
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  1. Technology & Innovation

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
7 min read
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  1. Media & Marketing

TechCrunch Minute: A TikTok ban is looking more and more like impending reality

Well, that was fast. After a House subcommittee gave its assent to a bill that would force the divestment of TikTok or ban it in the United States, the House itself voted in the affirmative, albeit with a few dozen votes of dissent. Now it’s off to the Senate, where high-profile support has already been […]
< 1 min read
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  1. Media & Marketing

Potential US TikTok ban means brands must recognise the importance of diversifying their digital presence

The US House of Representatives this week passed a bill that could see TikTok banned in America. It would give the social media giant’s Chinese parent company, ByteDance, six months to sell its controlling stake or the app would be blocked in the US. The bill passed overwhelmingly in a bipartisan vote, and now needs […]
2 min read
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  1. Data & Insights

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
5 min read
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  1. Media & Marketing

HSN Evolves Video Commerce Across Channels, From Cable to TikTok

In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN’s history in enabling video commerce and live shopping (1:00), the retailer’s increased focus on streaming […]
2 min read
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  1. Department & Category

Here’s How Panda Express NRG Partnership Can Drive Interactive Participatory Customer Engagement

  Panda Express excels at customer focused interactive participatory engagement and it is one of their success clues that they continually build upon according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Panda Express and NRG partnership will drive interactive and participatory customer trials according to Johnson.  The collaboration offers several […]
3 min read
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  1. Media & Marketing

TikTok launches data portability API ahead of Europe’s DMA regulatory deadline

TikTok is introducing a data portability API to help it comply with new European regulations designed to rein in Big Tech’s market dominance through various obligations and restrictions. The European Union (EU) assigned “gatekeeper” status to six tech companies last September, with TikTok parent Bytedance placed in the regulatory firing line alongside Alphabet, Amazon, Apple, […]
< 1 min read
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  1. Data & Insights

The Best Visualizations of January on the Voronoi App

At the end of 2023, we publicly launched Voronoi, our free new data discovery app! The initial response from both users and creators has been incredible. Just days ago, we hit a milestone of 1 million in-app views, and there are already hundreds of interesting visualizations to discover, many of which will not be published […]
3 min read
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  1. Trends & External Forces

“Shrinkflation” In The Spotlight

The New York Times has a piece about the impetus for shrinkflation, and the underlying economics. “Companies are downsizing products without downsizing prices, and consumer posts from Reddit to TikTok to the New York Times comments section drip with indignation at the trend, widely known as ‘shrinkflation’,” the story says, noting that “the practice isn’t […]
2 min read
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  1. Media & Marketing

EU Launches Probe into TikTok Compliance

The European Union (EU) has taken action, officially launching an investigation into TikTok’s operations. This probe aims to scrutinize whether the social media giant is adequately safeguarding minors on its platform and assess other potential violations of the EU’s Digital Services Act.
< 1 min read
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Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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