TikTok

Articles on TikTok

  1. Data & Insights

Three Prevalent Threats Against Online Shoppers In 2024

Online shopping continues to grow as a significant part of modern commerce. Data from Forbes Advisor shows that global retail e-commerce sales will hit $6.3 trillion in 2024, making up around a fifth of all retail transactions. The rise of online shopping has been advantageous but has also brought a host of challenges. Consumers, in […]
4 min read
0
  1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
2 min read
0
  1. Retail Operations

Unlock Omnichannel Customer Loyalty With Composable Commerce

Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers’ heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a company […]
3 min read
0
  1. Shopper & Customer

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution — one that has evolved alongside its broad demographic of Angelenos. It is this broad demographic, and its fast-evolving behaviors and expectations, that has inspired the team to invest more thoughtfully into events, experiential retail and activations […]
5 min read
0
  1. Shopper & Customer

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
3 min read
0
  1. Media & Marketing

The Future of Loyalty Programs: Community, Crowdsourcing and Beyond

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow […]
< 1 min read
0
  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
0
  1. Media & Marketing

e.l.f. Cosmetics scores a social commerce first as it preps debut of TikTok Shop Super Brand Day

e.l.f. Beauty has announced that e.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, running 31st March to 3rd April. The highlight will be the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest product. e.l.f. Cosmetics has penned an original song for the debut of Power Grip Dewy […]
3 min read
0
  1. Media & Marketing

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary […]
2 min read
0
  1. Department: HBC

U.S. News reveals the 2024 Best OTC Medicine & Health Products

WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, today published the second annual Best OTC Medicine & Health Products. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. The brands with the most No. 1 products […]
2 min read
0
  1. Media & Marketing

Driving Revenue in the Digital Age: Mastering Live-Selling

Live-selling has emerged as a powerful tool within the social commerce realm, where it offers brands an opportunity to boost sales while establishing authentic connections with their audience. Last year, the livestream e-commerce market reached $31.7 billion, nearly triple its size in 2021. That market is expected to more than double by 2026 to $67.8 billion, […]
3 min read
0
  1. Data & Insights

Gen AI, Product Discovery and the Era of ‘AI Everywhere at Once’ in Retail

Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
3 min read
0
  1. Media & Marketing

With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Last week, the U.S. House of Representatives approved a bill that would force TikTok owner ByteDance to sell its ownership of the app or face a ban in the U.S. Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success […]
2 min read
0
  1. Media & Marketing

Harnessing QR codes on social networks

In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
4 min read
0
  1. Shopper & Customer

Upside, Downside:  How To Define Retail Responsibility

The New York Times had a piece over the weekend about how young people, largely because of the impact of TikTok and other social media sites, have turned Sephora into a “retailer of choice.” According to the story, “Teenagers in the United States have said Sephora is their favorite beauty retailer, surpassing Ulta, according to […]
2 min read
0
  1. Technology & Innovation

Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
7 min read
0
5
  1. Media & Marketing

Potential US TikTok ban means brands must recognise the importance of diversifying their digital presence

The US House of Representatives this week passed a bill that could see TikTok banned in America. It would give the social media giant’s Chinese parent company, ByteDance, six months to sell its controlling stake or the app would be blocked in the US. The bill passed overwhelmingly in a bipartisan vote, and now needs […]
2 min read
0
  1. Data & Insights

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
5 min read
0
  1. Media & Marketing

HSN Evolves Video Commerce Across Channels, From Cable to TikTok

In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN’s history in enabling video commerce and live shopping (1:00), the retailer’s increased focus on streaming […]
2 min read
0
  1. Department & Category

Here’s How Panda Express NRG Partnership Can Drive Interactive Participatory Customer Engagement

  Panda Express excels at customer focused interactive participatory engagement and it is one of their success clues that they continually build upon according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Panda Express and NRG partnership will drive interactive and participatory customer trials according to Johnson.  The collaboration offers several […]
3 min read
0
Note: Requires ChatGPT Plus
Advertisement

Trending Topics

Editor’s Choice

  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
Written by
  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
Written by

Trending

Advertisement