Channel: Mass

Articles about the mass channel.

  1. Channel: Mass

Why every brand needs an audience insights platform

Trying to connect with consumers without using an audience insights platform is like trying to nail jello to a wall. No matter how hard you try, nothing you do will stick.  To stand out in a fiercely competitive market, you need to know who your customers are, what they want, and how they behave.  Whether […]
4 min read
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  1. Channel: Mass

New staff headsets target small convenience operators

A new lightweight headset designed for small and medium-size retail outlets such as convenience stores has been launched today at the National Convenience Show in Birmingham. Manufacturer VoCoVo says the VoCoVo Link wearable devices are aimed at improving team communication and safety and enable team… This story continues at New staff headsets target small convenience […]
< 1 min read
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  1. Channel: Mass

Walmart becomes first brand in Roblox to enable physical purchases as it goes live with groundbreaking pilot

Walmart is now able to sell physical goods directly to users inside Roblox. From today, Walmart Discovered users will be able to have real-life items shipped directly to their doorsteps. They will be greeted with a new storefront showcasing virtual twins of select items sold at physical Walmart stores. The feature will be gated specifically […]
2 min read
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  1. Channel: Mass

Digital Marketing Dynamics of 2024

In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
3 min read
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  1. Channel: Mass

How Has Customer Experience Been Transforming and What Value It Holds In The Future?

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?”  In the case of physical stores, products of good quality, stores with sufficient inventory, convenient locations, interactions from the staff, etc, were some of the primary things customers considered as […]
5 min read
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  1. Channel: Mass

Five social media hacks to promote your e-commerce business

Social media has become an important part of promoting most e-commerce businesses, particularly these days when one viral TikTok video can send sales skyrocketing. Many websites are now even keeping an eye out on TikTok for what the hottest products are, while there’s still also tons of value across the likes of Facebook, Twitter and […]
2 min read
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  1. Channel: Mass

The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Studies indicate that consumers are willing to put their money where their mouth is, with products that make environmental, social and governance-related claims seeing disproportionate growth over products that don’t make such claims, achieving a […]
3 min read
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  1. Channel: Mass

UrbanStems Expands Same-Day Delivery to 4 New Markets via Walmart GoLocal

Just in time for Mother’s Day May 12, UrbanStems has added same-day delivery in four major markets by expanding its partnership with the Walmart GoLocal white-label fulfillment service. Customers in Chicago, Dallas, Miami and Atlanta join those in Washington, D.C., New York and Los Angeles who can now take advantage of same-day delivery of UrbanStems’ […]
< 1 min read
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  1. Channel: Mass

Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ […]
2 min read
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  1. Channel: Mass

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
5 min read
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  1. Channel: Mass

Rebag, Newegg Join Growing List of Retailers Launching Membership Programs

Membership programs are quickly becoming 2024’s hottest accessory, whether you’re a luxury resale platform or an electronics ecommerce site. Online marketplaces Rebag and Newegg have joined the growing roster of retailers launching membership programs. This year alone, the list of retailers that have launched or beefed up their loyalty and membership programs includes Albertsons, Carter’s, PetSmart, Target, Sunglass […]
2 min read
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  1. Channel: Mass

Walmart Releases 2024 Annual Report and Proxy Statement

BENTONVILLE, Ark.–(BUSINESS WIRE)–Walmart Inc. (NYSE: WMT) issued its 2024 Annual Report and filed its Proxy Statement today in preparation for the company’s Annual Shareholders’ Meeting on Wednesday, June 5, 2024. 2024 Walmart Proxy Statement Highlights Rob Walton announcing he will retire from the Board at the conclusion of his current term on June 5, 2024. […]
< 1 min read
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  1. Channel: Mass

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Channel: Mass

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Channel: Mass

Video Forum: Kevin Host, Walmart

Kevin Host, senior vice president of pharmacy at Walmart and incoming NACDS chairman, talks about the state of the association and the industry it represents. Host discusses his priorities at NACDS, including DIR reform and expanded scope of practice for pharmacists, as well as efforts to foster innovation and build synergies between pharmacy and the […]
< 1 min read
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  1. Channel: Mass

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Channel: Mass

Technical glitch disrupts Sainsbury’s morning deliveries

Sainsbury’s faced a delivery setback this morning, as a technical glitch cancelled several customer deliveries.  The supermarket giant confirmed via a post on X (formerly Twitter) that technical difficulties caused the disruptions. @sainsburys I’m assuming my order is cancelled too? No email, no text and finding information out on here, nothing official – not ideal! […]
2 min read
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  1. Channel: Mass

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
< 1 min read
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  1. Channel: Mass

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Channel: Mass

Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […]
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  1. Channel: Mass

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Channel: Mass

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Channel: Mass

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
3 min read
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  1. Channel: Mass

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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