Channel: Mass

Articles about the mass channel.

  1. Channel: Mass

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Channel: Mass

Beware of The Fake Podcast Invite Scam

Two weeks ago, a podcast with a “top 1%” audience, whose listener net worth averaged $2.5 million, asked me to join as a guest. The host was familiar with my work, citing a recent CNBC appearance, and seemed ready to hold an engaging conversation. It seemed worthwhile, except the podcast was fake.  With a bit […]
4 min read
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  1. Channel: Mass

Rowan CEO on the Power of People in Creating Joyful Retail Moments

Louisa Serene Schneider did not set out to be a CEO, let alone a founder. But inspiration struck while she was working for a retail-focused hedge fund and realized the lack of safe piercing options for consumers. This white space became even more obvious to Schneider when she was looking for a safe place to […]
4 min read
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  1. Channel: Mass

The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in […]
5 min read
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  1. Channel: Mass

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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  1. Channel: Mass

JCPenney Aims to Give $500 Million Back to Customers with Revamped Rewards Program

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced earning potential, JCPenney estimates that it could return as much as half-a-billion dollars back to its customers in the form of rewards, said Katie […]
2 min read
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  1. Channel: Mass

Walmart teams with Jessica Simpson on apparel line

BENTONVILLE, Ark. — Walmart is collaborating with celebrity Jessica Simpson’s apparel brand on a new collection of women’s clothing, swimwear and jewelry, including many items designed exclusively for Walmart. “I am so excited to partner with Walmart to bring our collection to a whole new group of dynamic and beautiful customers,” said Jessica Simpson. “Walmart […]
2 min read
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  1. Channel: Mass

From Reusable to Recycled: Walmart Canada Pilots Program Giving New Life to Blue Bags

Walmart Canada, in partnership with TerraCycle, will mark Earth Day on April 22 with a “Fresh Start” Day of Action, encouraging consumers to recycle their used blue Walmart shopping bags as part of a free national recycling pilot program. TerraCycle will launder usable bags and donate them for reuse by charity partners; bags that are […]
2 min read
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  1. Channel: Mass

CRN adopts new guidelines for melatonin

WASHINGTON — The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, proudly announces the adoption of two sets of new voluntary guidelines: one focused on the formulation, labeling, and packaging of melatonin-containing dietary supplements marketed for sleep support, and another dedicated to the labeling of gummy dietary […]
3 min read
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  1. Channel: Mass

How To Get Your Products Placed in Walmart

Trying to get your product placed at Walmart, the world largest retailer? Many thousands of businesses every year dream of getting their products into Walmart.  However, only a handful of vendors will make the cut.  Why do some companies make it on the retailer’s shelves while many others don’t?   To answer this question, here […]
4 min read
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  1. Channel: Mass

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. Channel: Mass

Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. There are many facets of […]
9 min read
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  1. Channel: Mass

Making sense of your store data

After a big holiday weekend, everyone is always thinking of what can be done better next year. Stay tuned tomorrow for a Presidents’ Day Recap to see how your store compared to the industry average this year. This week, we’re discussing the newest trends in retail, including the use of new technologies and changes in […]
3 min read
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  1. Channel: Mass

KFC an Example of Brand Protectionism Stifling Growth

  Losing customer relevance is a branding disaster.  When a legacy restaurant brand is forced to chase after customer with price it is a sure sign that the brand messaging has been adrift for quite some time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Once considered a leader within the grocerant niche KFC and […]
4 min read
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  1. Channel: Mass

Booker retail sales grew by 11%

Excluding tobacco, retail sales at wholesaler Booker grew by 11% in the year to 24 February, according to the annual results from parent company Tesco released earlier this week. Retail sales rose to more than £3.2b but tobacco sales dropped by 4.3% to £1.86bn. Overall,… This story continues at Booker retail sales grew by 11% […]
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  1. Channel: Mass

Crafting authentic narratives: why storytelling matters in brand PR for lifestyle retailers

According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
4 min read
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  1. Channel: Mass

Walmart to Accelerate Health Center Growth in Texas with 18 New Sites this Year

Walmart will add 18 new Walmart Health Centers in Texas in 2024, joining the four sites operating now. The first three openings will be in Pearland, Sugar Land and Tomball, Texas. Each Walmart Health facility is approximately 5,400 square feet and is located beside a Walmart Supercenter. While specific services offered will vary by location, […]
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  1. Channel: Mass

Case Studies of Successful Retail Product Launches: Lessons Learned

Retail product launches are an essential aspect of the business world, especially in the retail sector. It’s a crucial step to introduce new products or services to potential customers and generate sales. However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s […]
3 min read
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  1. Channel: Mass

The Rise of the Online Marketplace in Home Improvement

The home improvement industry is at a crossroads, shaped by a digital landscape that continues to grow exponentially. In the first half of 2024, this sector has seen a significant transition to online sales, which now account for 37% of the industry’s total market share. It’s a pivot that reflects the broader narrative of our […]
3 min read
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  1. Channel: Mass

February Sales Signal change is coming

What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
2 min read
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  1. Channel: Mass

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Channel: Mass

Retail Buying and Merchandising Trends in 2024

In 2024, the landscape of buying and merchandising is witnessing significant transformations driven by evolving consumer preferences, technological advancements, and socio-economic shifts. Let’s dive into four key trends reshaping the retail industry this year. Embracing Sustainable Partnerships: Sustainability has transcended from a buzzword to a fundamental expectation among consumers. With an increasing awareness of environmental […]
4 min read
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  1. Channel: Mass

UK bakery chain Greggs flags progress being made towards its 2025 sustainability targets

Greggs has published its fourth annual sustainability report, which outlines the progress made towards its 2025 green targets and sets out key focus areas for the year ahead.  Three-years into a five-year sustainability plan, Greggs says that it has made significant progress on its ten commitments and has reached the following key milestones:  ·       896 […]
2 min read
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  1. Channel: Mass

Home Depot Confirms Data Breach Exposed Employee Info

Home Depot has confirmed that it suffered a data breach after one of its Software-as-a-Service (SaaS) vendors mistakenly exposed a small sample of limited employee data, which could potentially be used in targeted phishing attacks, reports Bleeping Computer. Last Thursday, a threat actor known as IntelBroker leaked limited data for approximately 10,000 Home Depot employees […]
2 min read
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  1. Channel: Mass

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Channel: Mass

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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