The MACH Alliance, a group of companies focused on advocating for open, best-of-breed technology ecosystems, has announced changes to its executive board and leadership team.
Board elections take place every year with each term lasting two years. Executive board members are permitted to serve a maximum of two terms.
The MACH Alliance says that the new board fulfils its commitment to ensuring diverse representation across member categories, geographies, genders, and areas of expertise.
There are now more North American representatives than European, reflecting what the group labels the accelerating adoption of MACH (Microservices, API-First, Cloud-Native SaaS, Headless) in North American markets.
Additionally, there has been a transition from a primarily technology focus to having more emphasis on business, marketing, and strategy.
The board comprises representatives from ISV, SI, and Enabler members, with an almost equal split between female and male members.
Great morning at MACH TWO 🌞
Keynotes by:
📌 Casper Aagaard Rasmussen – President, MACH Alliance
📌 Balakrishnan Subramanian from Mars
📌 Hans Notenboom from Philips #MACHTWO pic.twitter.com/qVQOzqVC2s— MACH Alliance (@MACHAlliance) June 14, 2023
The new executive board appointments are:
Kristin Naragon, Chief Strategy & Marketing Officer at Akeneo.
Brian Walker, Chief Strategy Officer (CSO) at Bloomreach.
Krithika Ganesamoorthi, Sr.Manager Solutions Architecture at Amazon Web Services.
Jen Jones, Chief Marketing Officer at commercetools.
Jasmin Guthmann, Head of Corporate Communication at Contentstack (re-elected)
They will join existing executive board members:
Casper Rasmussen, President and Global SVP Technology at Valtech.
Jon Panella, Group Vice President at Publicis Sapient.
Chris Bach, Co-founder and CSO at Netlify.
Dom Selvon, CTO at Apply Digital
Outgoing board members are Kelly Goetsch, who, the MACH Alliance notes, “has been and remains an important changemaker in the MACH community. Kelly has played a critical role in the development of the Alliance since inception as founding President, and in furthering the industry’s understanding of MACH during his two year board tenure.”
It adds: “He will remain an enthusiastic supporter in his role at commercetools, who continue to be a very active member; John Williams and Gordana Vuckovic, who have made significant contributions to the Alliance and the MACH movement during their time on the executive board.”
The changes come on the heels of several milestones, including celebrating its three-year anniversary, and reaching 90 members, most recently announcing PayPal among other global financial services providers.
Meanwhile, the inaugural MACH TWO event in Amsterdam on 13th-1th June, brought together more than 600 leaders across the MACH network.
“It has been an exciting, and fun experience to strategically lead this organisation for the last 12 months,” says Casper Rasmussen, President at the MACH Alliance.
“We are looking forward to onboarding fresh thinking, new energy, and to welcome new individuals to our executive team. With this leadership team in place from August, we have the exclusive opportunity to really propel awareness, education and the advancement of MACH to the next level.”
The 2023 elections also saw the appointment of new Heads of Councils:
The Growth Council will be led by Tal Ofer, Partnerships Director at Cloudinary.
The Marketing Council will continue to be headed up by Andrew Wadsworth, Senior Director Business Development at Apply Digital, joined by Irina Boteo, VP Marketing at Uniform.
Finally, the newly appointed Tech Council co-heads are, Stuart Guest-Smith, Lead Principal Architect at BigCommerce, and Roberto Carrera, Strategy Architect at Apply Digital.
Voting for the 2023 elections took place between 28th and 30th June. Candidates from member companies nominated themselves and campaigned for MACH Alliance member votes.
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