Kellogg’s

Articles about Kellogg’s

  1. Corporate Strategy

Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo, where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers. Prior to […]
< 1 min read
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  1. Department: Consumer Durables

Meijer and Kellogg’s hosting 5K event

GRAND RAPIDS, Mich. — “The Meijer LPGA Classic 5k Run & Walk presented by Kellogg’s” will return for the ninth time as part of the Meijer LPGA Classic for Simply Give. Registration for the run and walk is now open online. The race, powered by Gazelle Sports, will start at 8 a.m. June 17 at Rockford High School. […]
2 min read
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  1. Retail Operations

The Future of Retail CX: A SXSW Panel Recap

On Tues., March 14, I sat down with the chief digital officer of e.l.f. Beauty, Ekta Chopra; GM of new business at Poshmark, Adam Crouch; and vice president of customer growth and marketing of Albertsons Companies, Francisco Bram at SXSW to discuss the future of digital customer experience in a session called “The Future of […]
3 min read
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  1. Media & Marketing

Growing Brands With Heavy Users And Advocates

Heavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles: Heavy users are customers who use a company’s products or services […]
4 min read
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  1. Channel: Restaurants

Worth Reading:  Taco Bell?  Or Taco Hell?

The New Yorker has an excellent piece in which it describes the product development at Taco Bell, a story that may fill you with envy, impress your intellect, stimulate your taste buds, or drive you to culinary despair. It is all a matter of taste. An excerpt: “Taco Bell’s food-innovation staff, which includes sixty developers, […]
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  1. Channel: Restaurants

135 Global Companies Make “Most Ethical” List

Ethisphere, which modestly describes itself as “a global leader in defining and advancing the standards of ethical business practices,” is out with its 17th annual list of the world’s most ethical companies. The list, which includes 135 companies, celebrates businesses that “have demonstrated a commitment to ethical business practices through programs that positively impact employees, […]
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  1. CPG: Food

Kellogg’s Crunchy Nut Granola gets a taste of coffee

Kellogg’s Crunchy Nut Granola is launching a new Barista Edition with a Chocolate Mocha Flavour. The latest addition to Kellogg’s Granola range is infused with a coffee flavour, with milk chocolate curls and sliced almonds. Speaking about the launch, Rui Frias, senior brand activation manager from Kellogg’s UKI said: “We know coffee is one of […]
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  1. Department & Category

The Coming New Irresistible Snack Foods

From Axios: “Food manufacturers know Americans are snacking more, and they’re busy pumping out irresistible new junk — er, snack — foods … An explosion of new products is generating buzz and profits for food makers, and surprise and delight for shoppers — but helping make Americans unhealthier.” Among the “big trends” cited by Axios: […]
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  1. Data & Insights

Do Something

There’s a counter-intuitive Buddhist line that has stuck with me: “Don’t just do something, sit there.” It’s particularly useful in times of uncertainty or even panic, when the temptation is to follow the herd, or take action for the sake of taking action.  Sometimes the best action to take on a situation is no action […]
2 min read
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  1. CPG: Food

Kellogg Unveils Names For Two New Companies

Kellogg Company yesterday said that when the company splits into two, probably by the end of the year, the North American company will be called the WK Kellogg Co., and the global snacks business will be known as Kellanova. According to the announcement, “Kellanova will be a global snacking powerhouse with a portfolio of iconic, […]
2 min read
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  1. CPG: Food

Kellogg’s offers free adult tickets to UK attractions

Kellogg’s is offering shoppers a free adult ticket when purchasing another full on-the-day price adult or child ticket to some of the top attractions in the UK and Republic of Ireland with Merlin Entertainments. There are more than 30 participating venues including Legoland Windsor Resort, Alton Towers Resort, Sea Life Aquariums, Lastminute.com London Eye and […]
< 1 min read
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  1. Corporate Strategy

FMI elects new board members

ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
4 min read
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  1. Channel: Dollar/Value

DG pilots mobile health clinics

GOODLETTSVILLE, Tenn. – Dollar General is introducing mobile health care services via a trial program with partner DocGo Inc. DocGo On-Demand clinics, hosted in vans in store parking lots, are staffed by clinicians who can perform tests, prescribe medications, provide urgent care and treat common ailments in adults and children. Dollar General said customers can […]
2 min read
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  1. CPG: Food

Kellogg’s expands non-HFSS range with Coco Pops Chocos

Kellogg’s has launched its latest non-HFSS Coco Pops offering, Coco Pops Chocos. The new breakfast cereal contains no artificial colours or flavours and has the same chocolatey taste as Original Coco Pops. Coco Pops Chocos are currently available in Sainsbury’s and Iceland with a RRP of £3.29 for a 430g pack. The new release comes as Kellogg’s continues its efforts to lower […]
< 1 min read
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  1. Technology & Innovation

That was the retail technology year that was. Jury’s still out on drone deliveries

There were some notable drone delivery developments in 2022, but this retail technology innovation remains on the fringes of the mainstream, with many obstacles and challenges still to be overcome. Amazon recently started to deliver orders by drones in California and Texas. This is currently operating in Lockeford, California and College Station, Texas. Once onboarded, […]
2 min read
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  1. Trends & External Forces

Pringles gives gamers the chance to win big with spring 2023 competition

Pringles is giving gaming fans a chance to win the ultimate PC gaming set up, worth over £1,000 and a host of others prizes as part of its new on-pack promotion kicking off in Spring 2023. The promotion comes as gaming has increased in popularity, with one out of every two people in Europe considering […]
< 1 min read
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  1. CPG: Food

Kellogg’s expands Crunchy Nut offering with new Salted Caramel Flavour Twist

Kellogg’s has expanded its Crunchy Nut offering with the introduction of new ‘Salted Caramel Flavour Twist’. The cereal giant’s latest launch is a twist on the original Crunchy Nut flake and marks the first time the brand has adapted its classic honey-nut coated, golden flakes since it launched in 1980. The expansion of the range […]
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  1. Trends & External Forces

Appreciation.

Among the teachings of the Stoics is the ephemeral nature of life and the passing of time. The followers of Wabi-Sabi in the Orient recognize the impermanence, imperfection, and incompleteness of all things. The Poet Kate Ryan writes of the “joy of finding lost things” And Carly Simon in “Anticipation” sings that she will stay […]
4 min read
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  1. Data & Insights

Retail Traffic Trends #98: October Metrics are in!

As we start November, it’s time we see what it takes to become a top-performing store.   Despite this October having less foot traffic than last year, both the furniture and mattress industry saw significant increases in their average ticket in October 2022.   This week we take a look at the top 20% of […]
2 min read
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  1. CPG: Food

Pringles launches festive campaign with football & Christmas ‘mash-up’

Pringles has launched its 2022 TV advert which combines two things that are set to be on many people’s minds over the next couple of months – Christmas and football. Produced by Grey London, the advert is set to a Pringles take of ‘Carol of the Bells’ and celebrates a collision of football and festivities […]
< 1 min read
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Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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Walmart to close all 51 health centers

BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […]
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