Amazon has opened a new Just Walk Out technology powered Amazon Fresh convenience grocery store in Moorgate, London.
There are now 18 of these locations in the UK – 17 of which are in London, and the other at Sevenoaks in Kent. Way off the original target of 200+ by the end of 2025.
To enter the Moorgate store, customers walk through a non-gated entrance and shop for what they need.
At the end of their trip, they can either scan their in-store code (via the Amazon app) at the exit gate or pay by tapping their credit or debit card.
COMMENT: Four reasons why Just Walk Out tech powered Amazon Fresh stores have flopped in the UK #Amazon #retailtech #retailtechnology #payments #groceries #retail #retailnews https://t.co/rHYfXPGeQc
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Matt Birch, Director of Amazon Fresh stores, comments: “Whether you’re popping in for a morning coffee and croissant, lunchtime Meal Deal or grabbing a few items for dinner on the way home, we think customers will love shopping in our newest Amazon Fresh store.”
“We’re excited to offer customers great value on a wide selection of products and a convenient shopping experience with more ways to pay. We’re looking forward to hearing customer feedback on their local Amazon Fresh store, and we can’t wait to be part of the Moorgate community.”
Fadi Michael, Senior Store Manager, Amazon Fresh Moorgate, comments: “We’re excited to join the Moorgate community, offering customers a wide variety of products that are also great value. The rest of the store associates and I can’t wait to meet our new customers and ensure they have a seamless shopping experience with us at Moorgate.”
Customers can also pick up and return items purchased on Amazon UK from in-store lockers, via a QR code.
Amazon Fresh Moorgate at a glance
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Grand opening: 23rd August – doors open at 7:00 am
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Where: 50 Finsbury Square, London, EC2A 1HD
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Store hours: 7:00 am – 11:00 pm, seven days a week
