SADA has announced a new services engagement with Frasers Group, a retail conglomerate based in the UK.
This will see it develop and implement a new platform to help Frasers Group scale data visibility and reporting across its retailers, which includes Sports Direct.
“We selected Google Cloud because we were facing a data challenge – we knew we needed to play catch up in the data space, and that shifting to the cloud from an on-prem environment would be necessary,” said Simon Palmer, CIO at Frasers Group.
“In order to fulfil our mission of becoming a global player, we needed a provider familiar with the ecosystem and capabilities to help us scale quickly and efficiently. We knew that SADA would fit the bill.”
[PRESS ALERT] 🚨 SADA announces a new #cloudservices engagement w/@FrasersGroupPLC, a UK retail conglomerate, to transform their #data to @googlecloud. ☁️📈 Discover SADA’s game-changing retail services. https://t.co/KcOwL2ReDn #GoogleCloud #CloudComputing #DataAnalytics pic.twitter.com/5xpjVmekAQ
— SADA (@SADA) May 30, 2023
SADA’s team of engineers have already helped Frasers Group migrate its first dataset to Google Cloud’s BigQuery.
Next up, it will provide the company with a Cloud Advisory team, working toward the long-term goal of “building and maintaining a self-service, value driven data model”.
“We know that as we support Frasers Group in harnessing the power of Google Cloud, they will further their position as leaders in the industry and propel their digital innovation in ways they never thought possible,” says Tony Safoian, President and CEO at SADA.
“We’re excited to support Frasers Group and the growing number of customers who are looking for our support in the region.
“We are delighted to partner with SADA and Frasers Group on the development of their new data platform on Google Cloud. The platform will enable Frasers Group to get a deeper understanding of their customers, identify trends, and make more informed decisions about their business,“ says Alex Rutter, Director, Retail Sales, UKI, Google Cloud.
“We are confident that Google Cloud is the right platform for this project and that we can help Frasers Group to achieve its goals.”
The tie up will expand into infrastructure modernisation services to uplevel the latter’s existing Standard Query Language (SQUL) estate, in collaboration with SADA’s software vendor partner, Silk.
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