Andreas Nicolaides will join John Lewis Partnership in October as Head of Customer Planning & Channels.
The retailer, which is currently executing a turnaround plan following a tough few years, says that his remit will include “modernising and optimising John Lewis’s marketing across stores and online in a way which deepens relationships with our customers”.
The role also involves boosting the use of marketing assets to deliver commercial value for the business.
At our Oxford Street store, which houses @JohnLewisRetail and @waitrose, retail analysts heard about how our employee-ownership model and social purpose mean we act differently to conventional businesses and can take a long-term view. Learn more https://t.co/O0o6ylxjC1
— John Lewis Partnership News (@jlpartnership) July 6, 2023
Most recently, Nicolaides was General Manager at N Brown, a UK clothing and footwear digital retailer, with a developing homeware range.
Within this role he led a team of marketing, digital and commercial professionals and had total responsibility for trading and commercial performance.
He began his career in Moneysupermarket where he spent five years looking after SEO and paid search across all channels. His agency experience, including at Carat, has involved driving performance marketing for the likes of boohoo, Halfords Thomas Cook, and the Fragrance Shop.
Charlotte Lock, John Lewis Partnership’s Customer Director, says: “Andreas brings a wealth of experience as a data driven media and marketing specialist across a very wide portfolio of successful brands.”
“John Lewis already has huge loyalty from our customers and we are delighted that Andreas will be driving forward our marketing planning to deepen this relationship even further.”
Try It On
Anthropics Technology, makers of the AI powered Zyler solution, has announced a partnership with John Lewis and HURR, to introduce virtual try-on technology to the retailer’s fashion rental website.
The site, which lets customers rent dresses for a selected amount of time, now enables people to see how the dress looks on them online via a “Try it On” feature.
They upload a headshot and sizing information to try the outfit on virtually, from the comfort of their own home.
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