1. Channel: Delivery

Powered by Gopuff makes its debut with 20 plus CPG partners leveraging the instant commerce platform

Gopuff has announced the launch of Powered by Gopuff, a logistics and technology platform that, according to the quick commerce big hitter, enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable, and reliable delivery,” says Daniel Folkman, SVP of Business at Gopuff.

“As a result of this work, we’ve established ourselves as the face of instant commerce. Now, with the launch of Powered by Gopuff, we’re also becoming the fabric of instant commerce by extending our proprietary fulfilment and logistics capabilities beyond our app for the first time.”

The platform will offer a suite of solutions that help brands deliver on rapidly evolving consumer expectations around delivery speed by leveraging Gopuff’s logistics network, instant fulfilment infrastructure and technology to power their own direct-to-consumer websites.

CPG brands can utilise online ads and marketing to drive sales from their own websites.

Gopuff this week launched its first solution under the Powered by umbrella: Storefronts Powered by Gopuff, a customisable Shopify theme integrated with Gopuff’s APIs.

With Storefronts, CPGs can launch their own white labeled DTC site in a matter of day. Orders placed on a partner’s Storefront are automatically routed to the nearest Gopuff micro-fulfilment centre, where they’re picked, packed, and delivered to customers in as fast as 15 minutes.

“Nobody wants the responsibility of getting a pint of Ben & Jerry’s from a nearby store to their couch. Not even us. That last mile delivery is complicated!” says Jay Tandan, the Global Head of Digital Marketing at Ben & Jerry’s.

“Storefronts Powered by Gopuff solves that struggle for us and for Ben & Jerry’s fans across the country. Their microfulfilment centres provide a quick and easy way to get Ben & Jerry’s euphoria right to your door in a flash.”

For the past six months, Gopuff has tested Storefronts with more than 20 CPG brands, including Ben & Jerry’s, Unilever, Mondelēz International, Nestlé, The J.M. Smucker Company, Haleon, and The Ferrara Candy Company.

It plans to expand its Powered by capabilities with the launch of Fulfilment Powered by Gopuff in Q2, a standalone warehousing and logistics service that gives brands the tools to integrate and promote instant delivery on their existing DTC website.

At launch, this service will only be available to Shopify merchants whose products are currently available on the Gopuff consumer platform.

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