1. Media & Marketing

Coach enlists Obsess for immersive holiday season shopping experience

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Coach has unveiled its first virtual shopping destination, with a focus on the holiday season.

Inspired by a vintage Coach store, the immersive experience allows guests to move throughout themed rooms, shop the holiday collection and play a game with Rexy, the house’s mascot, to unlock special prizes.

Additionally, visitors will have the opportunity to shop via livestream videos alongside friends and influencers.

The virtual store, which is powered by Obsess, will feature Coach styles including the Tabby and Rogue, along with a dedicated section for holiday party bags and new giftable items, and a special collection featuring Rexy.

A whole new world!

Disney Music Group and Obsess recently announced the launch of a Disney Music Emporium virtual experience.

This gives people an online way to discover, listen to, learn about and purchase soundtracks and songs from Disney’s catalogue.

“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,” said Ken Bunt, President at Disney Music Group.

Disney Music Emporium visitors can directly connect to the Disney Hits podcast on their favourite streaming service through the virtual store, as well as to Walt Disney Records’ curated playlists featuring songs from the entire Disney film and TV catalogue.

“We’re so excited to bring the wonder of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience,” said Neha Singh, Founder and CEO, Obsess.

“As Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment honours the company’s musical history while providing visitors with a thoroughly modern brand and sensory experience.”

Obsess is a participant in the 2022 Disney Accelerator, a programme focused on innovative companies from around the world.

The firm says that it expects to reveal more details about its collaboration with Disney Music Group at the upcoming Disney Accelerator Demo Day in November.

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